Kelly Sarabyn’s Post

As 2024 draws to a close, it continues to be a transformative time in technology. It's exciting but also creates higher uncertainty for organizations who are trying to figure out the best path forward for their own business model and how these changes should morph their partner strategy. I compiled some of the most insightful content published on SaaS partnerships and ecosystems in 2024 to help illuminate some of these decisions.   How AI Changes Partner Collaboration by Meg (Margherita) Pagani and Thomas H. Davenport; Openness, control, and competition in the generative AI marketplace by Brian Eastwood https://lnkd.in/eayS-P8w https://lnkd.in/eQVFsNu5 How AI Transforms Business Strategy and Ecosystems with LBS Professor Michael G. Jacobides - by Roman Kirsanov https://lnkd.in/eQcpCWrS Should Your Company Build an Open or Closed Ecosystem by Carmelo Cennamo and Feng Zhu https://lnkd.in/esK23AND State of Platforms 2024 by Scott Brinker and Kelly Sarabyn of HubSpot, Jay McBain of Canalys and Asher Mathew of Partnership Leaders with contributions from Peter C. Evans, PhD, Laura Padilla, Megan Higgins, Tim Tsao, Avanish Sahai, Nate B., Michelle Eatherton, and Roman Kirsanov https://lnkd.in/eaBTKJ4x SaaS businesses are unlocking growth through diversified partner ecosystems - Canalys https://lnkd.in/eaNQMBvE Interview with Nicole Dezen, Chief Partner Officer of Microsoft on the Unlearn podcast https://lnkd.in/edGf87ZR Interview with Kevin Haverty, ServiceNow on The Platform Journey with Avanish Sahai https://lnkd.in/eGQx-KdM Ecosystem Led Growth by Bob Moore of Crossbeam https://lnkd.in/e-iZNTHd State of SaaS Integrations 2024 by PartnerStack, Partner Fleet, and Paragon Brian Yam, Forrest Herlick, Kelsey Johnson, Daniel Lam and Chloe T. https://lnkd.in/eqjqs8Sa Planning for Partner-Led Growth 2025 by WorkSpan (Chip Rodgers Sam Gong) https://lnkd.in/esex7eiq