CEO ⎮ Founder ⎮ President ⎮ SVP ⎮ Board Member ⎮ Media & Retail Media Exec ⎮ Created & Led Best Buy Ads to top 5 RMN globally
Publishers, Retailers/RMNs, Brands, and Media Investment Leaders - This one's for you. Retailers/RMNs and Publishers are forging powerful direct relationships via platforms like Permutive for brands to access directly via full-throttle, uncompromised, cookieless 1P retailer+publisher data in one-to-many strategies with superior economics on all fronts. This is a media superpower in the making that solves brewing issues and existential ecosystem threats. Sure, programmatic is growing for some good reasons but it comes at multiple costs and risks that'll ultimately be revealed as pseudo-ponzi from an ROI standpoint. Cookieless programmatic audiences are lower fidelity. You need a constellation of adtech ($) to try to overcome that. And you're still dealing with MFA, IVT/fraud, etc. Your reach and frequency (and those still matter) are compromised due to cookieless, browsers, etc. You're missing customers (and SOV) along their shopping journey in the premium editorial that generates awareness, consideration, preference, and ultimately conversion ... and overpaying for it in some cases with high rates and empty calories.
📹 [Cannes Lions] : Interview Exclusive avec Samuel K., General Manager, New Verticals chez Permutive Nous avons eu le plaisir d'accueillir Samuel Kuldinow lors des Cannes Lions cette année. Voici un extrait de son intervention : Samuel K. "𝘓𝘦𝘴 𝘦́𝘥𝘪𝘵𝘦𝘶𝘳𝘴 𝘶𝘵𝘪𝘭𝘪𝘴𝘢𝘯𝘵 𝘗𝘦𝘳𝘮𝘶𝘵𝘪𝘷𝘦 𝘰𝘯𝘵 𝘥𝘦́𝘫𝘢̀ 𝘨𝘦́𝘯𝘦́𝘳𝘦́ 𝘱𝘭𝘶𝘴 𝘥𝘦 1 𝘮𝘪𝘭𝘭𝘪𝘢𝘳𝘥 𝘥𝘦 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 𝘥𝘦 𝘥𝘦́𝘱𝘦𝘯𝘴𝘦𝘴 𝘥𝘪𝘳𝘦𝘤𝘵𝘦𝘴 𝘦𝘯 𝘦𝘹𝘱𝘭𝘰𝘪𝘵𝘢𝘯𝘵 𝘭𝘦𝘶𝘳𝘴 𝘴𝘪𝘨𝘯𝘢𝘶𝘹, 𝘢𝘷𝘦𝘤 𝘶𝘯𝘦 𝘢𝘮𝘦́𝘭𝘪𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘷𝘦 𝘥𝘦𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦𝘴 𝘦𝘵 𝘥𝘶 𝘙𝘖𝘐 𝘱𝘰𝘶𝘳 𝘭𝘦𝘴 𝘢𝘯𝘯𝘰𝘯𝘤𝘦𝘶𝘳𝘴. 𝘓𝘢 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘥𝘦𝘴 𝘥𝘰𝘯𝘯𝘦́𝘦𝘴 𝘦𝘯𝘵𝘳𝘦 𝘢𝘯𝘯𝘰𝘯𝘤𝘦𝘶𝘳𝘴 𝘦𝘵 𝘦́𝘥𝘪𝘵𝘦𝘶𝘳𝘴 𝘢 𝘤𝘰𝘯𝘥𝘶𝘪𝘵 𝘢̀ 𝘶𝘯𝘦 𝘢𝘶𝘨𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘥𝘦𝘴 𝘷𝘦𝘯𝘵𝘦𝘴 𝘦𝘵 𝘶𝘯𝘦 𝘳𝘦́𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘥𝘦𝘴 𝘊𝘗𝘈s. " Retrouvez le lien de l'article : "les 5 points à retenir de Sam Kuldinow " en commentaire 👇
