Keerat Grewal’s Post

The Indian Olympic journey began with a triumphant double-bronze for Manu Bhaker, inspiring the nation. However, a concerning trend emerged amidst the celebrations. Several brands, capitalizing on her success, used her image in promotional materials without obtaining necessary permissions or sponsorships. This blatant disregard for athlete image rights is a serious issue that demands attention. Did you know? In India, athlete image rights are protected under the Copyright Act, 1957. Using an athlete's image commercially without permission is a violation. Neerav Tomar, MD of IOS Sports & Entertainment, rightly pointed out that this is "moment marketing free of cost." While some brands have removed their unauthorized ads, others persist. The Takeaway: This case sparks a conversation on protecting athlete image rights. Let's ensure fair play, both on the field and in brand endorsements. #IPR #Olympics2024 #AthleteRights #ManuBhaker #IntellectualProperty #ImageRights  #EthicalMarketing  

As an avid follower of cricket and a passionate advocate for women’s sports, witnessing the emergence of the Women’s Premier League (WPL) has been nothing short of exhilarating. For years, we’ve seen glimpses of women’s cricket prowess but it’s the WPL that has truly captured the imagination of fans and stakeholders alike, heralding a new era of opportunities and empowerment. What sets the WPL apart is its ability to democratise sponsorship opportunities. Women-led businesses, smaller enterprises, and fresh, women-centric brands now have a platform to shine, aligning their values with the spirit of women’s cricket. The significance goes beyond mere sponsorship deals. With increased visibility and investment, female athletes find themselves at the forefront of campaigns, breaking stereotypes and inspiring generations. Sports advertising has always felt like a boys’ club, filled with cars, razors, and the whole “manly man” vibe. The WPL can change that. The league can encourage brands to think outside the box. Imagine seeing fitness trackers alongside investment opportunities, or beauty products sharing the spotlight with tech gadgets. So, the next time you see a WPL ad, remember, it’s not just about selling products. It’s about celebrating female achievement, empowering new brands, and rewriting the rules of the advertising game. And that’s something we can all get behind! Wrote this piece for Financial Express (India). Article linked in the comments section :)

Some good reading fresh out today from the Women's Sport Trust in 'Visibility Uncovered | Summer of Sport'. Some key takeouts: - Although broadcast figures for women’s only sport events was down, we've had the highest reach for a year without England featuring in a major women’s football tournament. - Major rights owners are using their social media platforms to showcase women’s sport and most provide equitable coverage on their platforms - Team GB female athletes dominated TikTok views at Paris 2024 this summer - 67% of total TikTok views of Team GB athletes competing at the Paris 2024 Olympic Games came from content by female athletes, and their videos accounted for 69% of total output - The trend continued in the Paralympics with 60% of total views of the Paralympic GB athletes competing at Paris came from female competitors Live webinar with loads more at 9am this morning! https://lnkd.in/e-ThaQjp

If you are a sports lover who wants to stay updated with all the latest updates and news in the realm of sports, then you’re at the right place. In this blog, we will discover the top 10 sports magazine in India through which their readers are tuned about all the facts and information related to the sports industry. Read Full Article Here: https://lnkd.in/gvg9TEkz #sports #sportsmassage #sportsmagazine #sportsmagazines #sportsmedia #sportspublications #sportsnews #sportsmedicine #sportsphotographer #foxsports #combatsports #magazinesport #magazinelifestyle #magazine #sportsandlifestyle #magazineshot #magazinestreet #magazinesubscriptions #magazinestyling #magazineshoots #businessconnectmagazine #BusinessConnect

What's the present scenario of women's sports in India? [ Sports, Women In Sports, Women's Sports, India, Sports In India, Indian Athletes, Indian Women Athletes ] #Sports #WomenInSports #WomensSports #India #SportsInIndia #IndianAthletes #IndianWomenAthletes

🏆 Did you know that Gen Z makes up 43% of India’s sports fan base? With the market set to reach $130 billion by 2030, it's clear that the future of sports is digital! What are your thoughts on this shift? #SportsInIndia #FutureOfSports #DigitalSports #GenZFans #SportsGrowth2024

As SportsPro releases its Most Marketable Athletes of 2024, and Simone Biles takes the number one spot, it again shows the increasingly influential role female athletes have in the industry.   It also reiterates the findings of our latest Visibility Report which showed that Simone was the 6th most viewed TikTok Account using #Olympics and the top athlete, based on total video views. The official Olympics channel, NBC Olympics, Bleacher Report, Paris 2024 and Gala took the top 5 positions.   Our research also found that Team GB female athletes dominated on social media during the Paris 2024 Olympic and Paralympic Games.   Key findings included:   > 66% of British athletes that were active on TikTok during the Paris 2024 Olympic Games were female > Four of the six most viewed TikTok videos uploaded by British athletes during the Olympic Games came from female athletes > 60% of total views of ParalympicsGB athletes competing at Paris came from content by female competitors.   Outside of Team GB, American rugby player Ilona Maher had higher engagement on Instagram than major rugby accounts including French player Antoine Dupont who won gold with the French Rugby Sevens team.   For more insight on the visibility of female athletes, download our latest report here: https://lnkd.in/ei3__5ec

The Exclusion of Key Sports from the Commonwealth Games: Implications for Indian Sportswomen: The recent exclusion of sports like archery, shooting, and wrestling from the Commonwealth Games is a significant setback, particularly for Indian sportswomen who have trained extensively to compete on this global stage. For many of these athletes, the Commonwealth Games serve as a rare and critical opportunity for international exposure, a pathway to sponsorship, and a platform to inspire young girls across the nation. The decision carries deep implications: Loss of Visibility and Competition Experience: Competing in global events sharpens skills and builds mental resilience. Fewer opportunities on international platforms limit our athletes' ability to prepare effectively for other high-stakes events like the Olympics. Impact on Financial and Institutional Support: Government and private sponsorship often hinge on participation in recognized global competitions. With fewer events, female athletes, already at a funding disadvantage, may face even more challenges in maintaining their training and competing at their best. Dampening Grassroots Inspiration: Success stories from Indian sportswomen at events like the Commonwealth Games ignite ambition in young girls across the country. By reducing opportunities, we risk losing a crucial source of inspiration for future athletes. The Path Forward: Adapting to Change While this decision presents challenges, it also calls for innovation and resilience: Building Alternative Platforms: We can explore regional and international tournaments or bilateral events to sustain the momentum and visibility for Indian athletes. Strengthening Policy Support: Policy changes to provide financial support regardless of event status are vital, especially for sports that don’t always get the limelight but have produced champions. Prioritizing Mental Resilience and Adaptive Training: Indian sportswomen, their coaches, and support staff must reinforce mental resilience to stay focused on long-term goals and maintain motivation, despite changing competition landscapes. The removal of sports from the Commonwealth Games is a reminder that adaptability and sustained support are crucial to empowering our athletes. With the nation’s backing, Indian sportswomen can continue to reach new heights, inspiring future generations and creating a lasting impact in the world of sports. #IndianSportswomen #CommonwealthGames #WomenInSports #SportsPolicy #AthleteSupport #Resilience #Empowerment

Part 1 :- 🔸Annual Sports Budget :- 🇨🇳 : $3.2 bn 🇮🇳 : $415 million 🔸Sports business Revenue (Sponsorships, Merchandise, media rights etc ):- 🇨🇳 : $400 bn presently (China plans to make it $813 bn sports industry by 2025 end ) 🇮🇳 : $2bn -$2.5 bn (Presently, excluding IPL) 🔸 Partnership of Female Athletes in Paris Olympics (50% Male -50% Female ) Most gender balanced Olympic ever :- 🇨🇳 : 383 Athletes - Female : 198, Male 185 (F>M) 🇮🇳 : 117 Athletes - Female : 47 , Male: 70 (M>F) [ Note China 🇨🇳 won 91 total medal in Paris Olympics ,out of it 47 won by Females USA 🇺🇸 :- • WON 40 GOLD - 26 won by Female Athletes • US total medal 126- Female bags 67] - Catch : India 🇮🇳 needs to develop a culture of Sports on ground among Females and in variety of sports if it wishes to bag more medal in Olympics

In our recent study, we found that with 650 million sports fans, India is primed for multiple leagues. Team sports will lead the way, with individual sports gaining momentum but still trailing behind. The rise of indigenous sports, especially amongst Gen Z, will solidify their place in India’s sporting landscape. Women’s sports are also on the rise and are set to drive long-term growth. To discover more about India’s dynamic sports landscape and its growth potential, download the report here: https://deloi.tt/3UXkagm Prashanth Rao, Rohan Padha #thinksports #thinksportsreport #Sports #TMT #CX #Media #Entertainment #Technology #MediaAndEntertainment