Keith Cross’ Post

Setting up a recruitment campaign on social media can seem daunting. However, with the right guidance, you can get started quickly and effectively. In our latest webinar, we walked through the step-by-step process of launching your first recruitment ad on Meta and TikTok. Here's a glimpse of the setup steps: 👉 Choose your platform: Decide whether to use Facebook, Instagram or TikTok. (You can set up all platforms simultaneously using sympl’s multi-platform approach. 😉) 🎯 Set your objective: Define what you want to achieve with your campaign (e.g. reach, engagement, conversions). 🎯 Target your audience: Since recruitment ads require the special ad category as employment ads (on Meta), targeting options are limited, so you must be super creative! 📸 Create engaging ads: Focus on compelling visuals and copy to attract your audience. Remember, videos perform exceptionally well on these platforms, increasing engagement and conversion rates. 📊 Track and optimise: Use pixels, Google Analytics and UTM codes to track performance and optimise your campaign. 📌 Missed the details? Watch the full walkthrough and learn to set up your first recruitment campaign effortlessly. Register now for the webinar recording here ▶️ https://lnkd.in/ef8mcriz - Making recruitment sympl - #recruitmentstrategy #socialmediacampaigns #hiring

Have you noticed the buzz around advertising on Facebook lately? It’s clear that many recruiters are tapping into this platform as an incredible opportunity for candidate attraction! With the potential to generate 10x to 100x more clicks compared to LinkedIn, it's surprising how underutilized Facebook remains in our industry. From choosing precise marketing objectives to crafting engaging ads, the key to success is all about targeting the right audience effectively. Plus, with advanced targeting options, you can reach potential candidates like never before! Have you tried leveraging Facebook for your recruitment needs? I'm eager to hear about your experiences and any tips you might have! #Recruitment #FacebookAds #CandidateAttraction #Hiring #MarketingStrategy https://lnkd.in/eT_Qmy6M Social-Hire.com

Setting up a recruitment campaign on social media can seem daunting. However, with the right guidance, you can get started quickly and effectively. In our latest webinar, we walked through the step-by-step process of launching your first recruitment ad on Meta and TikTok. Here's a glimpse of the setup steps: 👉 Choose your platform: Decide whether to use Facebook, Instagram or TikTok. (You can set up all platforms simultaneously using sympl’s multi-platform approach. 😉) 🎯 Set your objective: Define what you want to achieve with your campaign (e.g. reach, engagement, conversions). 🎯 Target your audience: Since recruitment ads require the special ad category as employment ads (on Meta), targeting options are limited, so you must be super creative! 📸 Create engaging ads: Focus on compelling visuals and copy to attract your audience. Remember, videos perform exceptionally well on these platforms, increasing engagement and conversion rates. 📊 Track and optimise: Use pixels, Google Analytics and UTM codes to track performance and optimise your campaign. 📌 Missed the details? Watch the full walkthrough and learn to set up your first recruitment campaign effortlessly. Register now for the webinar recording here ▶️ https://lnkd.in/emHgZSbZ - Making recruitment sympl - #recruitmentstrategy #socialmediacampaigns #hiring

Setting up a recruitment campaign on social media can seem daunting. However, with the right guidance, you can get started quickly and effectively. In our latest webinar, we walked through the step-by-step process of launching your first recruitment ad on Meta and TikTok. Here's a glimpse of the setup steps: 👉 Choose your platform: Decide whether to use Facebook, Instagram or TikTok. (You can set up all platforms simultaneously using sympl’s multi-platform approach. 😉) 🎯 Set your objective: Define what you want to achieve with your campaign (e.g. reach, engagement, conversions). 🎯 Target your audience: Since recruitment ads require the special ad category as employment ads (on Meta), targeting options are limited, so you must be super creative! 📸 Create engaging ads: Focus on compelling visuals and copy to attract your audience. Remember, videos perform exceptionally well on these platforms, increasing engagement and conversion rates. 📊 Track and optimise: Use pixels, Google Analytics and UTM codes to track performance and optimise your campaign. 📌 Missed the details? Watch the full walkthrough and learn to set up your first recruitment campaign effortlessly. Register now for the webinar recording here ▶️ https://lnkd.in/dBbhQX2k - Making recruitment sympl - #recruitmentstrategy #socialmediacampaigns #hiring

The lesson I learned from a Facebook campaign mistake. I’m preparing for a job interview and one question I expect is about a time I made a mistake. One mistake I made at BoostRoom Global involved setting the budget too low for a Facebook paid social campaign. The algorithm couldn’t learn and optimize effectively. The first week's performance was weak, and audience testing was limited. Realizing the error, I quickly increased the budget. This allowed the algorithm more flexibility to learn and improve. I communicated the adjustment to my manager and presented a revised plan. This experience taught me two key lessons: - Always allocate enough budget for the algorithm to optimize. - Build in buffers for testing in future campaigns. These insights have been crucial in improving my approach to digital marketing. What’s a mistake you’ve learned from in your career? #DigitalMarketing #PaidSocial #ContinuousLearning

RECRUITMENT MARKETING EXCELLENCE.... Another quality case from Universum in the UK. One of the measurements we track in our clients' social media campaigns, is *video thru-play*. We monitor at which quarter point of the video, the viewer drops off. It's a great test of video quality, relevance, length and story resonance. In one campaign update this morning; sharing first 2 weeks' progress on a new campaign; we were able to share the following stats across 3 paid-social videos on LinkedIn, and I'm focusing on one here. The lowest completion rate of the three, was 24%, and the one below, focused on a senior female leader, created a whopping 32% video completion rate. (The video is 22 seconds long). LinkedIn's latest report on video thru-play benchmarks for paid advertising in the UK is... 1.90%. We nailed it. Again. Why? 1️⃣ The content is well planned. We built the content and narrative from EVP through to candidate resonance, and crucially the video production, in terms of engaging feel, is superb. 2️⃣ The Universum data-led targeting methodology, means the source audience is optimal, and therefore the algorithms are fed correctly for greater relevance, and therefore better engagement potential. 3️⃣ Channel optimization: we assessed how each video in the campaign would work within each of the channels - and played to the audience signals in our research, and put the right content in the right platforms. 4️⃣ The hero in the video is real, she's capturing real-life values against career aspirations. In fact all 3 of the videos used for LinkedIn do this really well. Career focus, *individual* human values = people we can relate to. 🥇 It's early in the campaign, and we will be starting to tweak the optimization over time, from awareness narrative, closer to conversion in this case... and therefore evolving our metrics focus; but what a wonderful set of results yet again to another great campaign from our team. 🌟 Drop me a message if you want YOUR social media campaigns to look this good... 😎 #SocialMediaMarketing #RecruitmentMarketing #EmployerBrand #Universum Suzanne Hutchings, Karolina Edman, Isa Wurie, Valeria Fjellander, Claes Peyron, Per Karlsson

Did you know that using social media has huge potential as a tool for your recruitment? 💡 The top trend in recruiting today is called #socialrecruiting 🎢 If you haven't explored it yet or are not sure where to begin, check out our latest video ▶️ https://lnkd.in/ep96UiCu We'll show you the benefits and best practices for leveraging paid social and interactive application funnels in your recruitment strategy by covering: 👉 What is social recruitment 👉 Identifying the right channels 👉 Creating compelling ads 👉 Building a modern application funnel 👉 Integrating with your recruitment platform

Did you know that 63% of people have clicked on a Google Ad?🤔 This impressive statistic underscores the potential of Google Ads to drive traffic, reach your ideal clients, and attract top talent for recruitment agencies. Beyond just social media, it’s about connecting with the right audience at the right moment. Whether you're looking to enhance your job listings or promote your agency's services, integrating Google Ads into your digital marketing strategy can significantly expand your reach.  Not sure where to start? We're here to help! Click the link in the comments to discover how we can transform those clicks into valuable connections.  #socialmediastats #socialmediainsights #threesixtydigital #recruitmentmarketing

How to Leverage Social Media for Recruitment Social media isn't just for marketing—it's a powerful tool for recruitment as well! 📱💼 Learn how to harness the potential of platforms like LinkedIn, Facebook, and Twitter to find your next great hire. Here’s how to get started: - Optimize Your Profiles: Ensure your company profiles are up-to-date and reflect your brand values. - Post Engaging Job Ads: Use visuals and clear language to make your job postings stand out. - Engage with Potential Candidates: Interact with users by commenting on posts, sharing industry news, and participating in relevant groups. - Use Targeted Ads: Leverage paid advertising options to reach specific demographics and skill sets. - Showcase Company Culture: Share behind-the-scenes content, employee testimonials, and success stories to attract top talent. By integrating these strategies, you can create a robust social media recruitment plan that attracts and engages top-tier candidates. #SocialMediaRecruitment #ConstructionHiring #TalentAcquisition #ConstructionIndustry #BuildYourTeam

Boost Your Recruitment Efforts with Facebook Ads! In today’s competitive job market, attracting top talent is more crucial than ever. One powerful yet often overlooked tool is Facebook Ads. By directing potential candidates from Facebook directly to your website where your job vacancies are displayed, you not only increase visibility but also streamline the application process. Here’s why it works: ✅ Wider Reach: Facebook’s vast user base ensures your job listings reach a broader and more diverse audience. ✅ Targeted Ads: With advanced targeting options, you can focus on specific demographics, skills, and interests—ensuring your ads are seen by the right people. ✅ Increased Traffic: Directing candidates to your own website keeps them engaged with your brand and allows them to explore more about your company. ✅ Cost-Effective: Facebook Ads offer flexible budgeting, giving you control over your spend while maximizing ROI. ✅ Stronger Employer Brand: Highlighting your vacancies on your website allows candidates to see your company culture and values, creating a deeper connection before they even apply. Take your recruitment strategy to the next level with Facebook Ads. #RecruitmentStrategy #FacebookAds #HiringSuccess #EmployerBranding #TalentAcquisition