Kevin van der Eijk’s Post

In my marketing studies, I've delved into the complexities of promotional pricing and its impact on a company's bottom line. Through chapter readings, lectures, and assignments, I've gained valuable insights into tools like #breakevenanalysis, which are crucial for assessing the effectiveness of such promotions. ⛳️ Rock Bottom Golf's Father's Day promotion serves as a compelling case study. By offering a $100 discount on drivers, they significantly reduce their #marginperunit, but this strategic move aims to generate excitement and urgency among customers, potentially leading to increased sales volume. 🏌️♂️ Break-even analysis helps us determine how many additional units Rock Bottom needs to sell to offset the #fixedcost of the promotion (banner ads in this case). In this scenario, they need to sell approximately 188 additional drivers to recover the $15,000 spent on advertising. 📊 This exercise underscores the importance of considering both #margin and #salesvolume when evaluating promotional strategies. Marketers must carefully weigh the trade-off between short-term profit reduction and potential long-term customer acquisition and brand loyalty. 🏆 Tserennyam SukhbaatarTutehau Hunkin

What is AIDA & how can you use its principles to help effectively guide customers through the buyer's journey? 🛍️ We talk about it in our #VocabForMarketers post. 👉 https://hubs.ly/Q02tcnC90 #AIDA #ECommerceMarketing #ECommerce #MarketingAgency #CreativeStrategy #MarketingStrategy #Advertising

Our biggest weakness right now is the rise and cost of acquisition. We started selling last June, and in order to achieve the conversions, we relied heavily on paid advertising. Although it worked for us, we have seen an increased rise in our total CPA. On top of that, our core offer's margins are not where I would like them to be. Essentially we are battling acquisition costs while battling to try and increase margin. Not the recipe for success. What are we doing and what have we learned? First of all, we experienced the seasonality of our business first hand. Not having the experience in the past, it was hard to make decisions without the data to back it up. We actually increased our ad spend during the winter/spring time in hope's to withstand the seasonality lull. My naivety did not know what to expect. Next year, what if we cut back in total ad spend and allocated resources to bridal expo's, strategic partnerships, our community building? True brand building. The other thing we will do? Introduce new product/services to our store with healthier margins (80%+) At the end of the day, the lessons and struggles we face allow us to learn and grow faster. I'm a firm believer of learning the first time it happens and correcting it so it doesn't again. #growth #building #ecommerce #entrepreneurship

Just a few questions I asked the 45 dealers I visited this week in the #ConnecticutMarket Do you want to reach #multiculturalConsumers? What are you doing to tap into the in-market shopper and expose the inventory you need to push? How are you building out Media and Creative?  Are your old age units boosting on Social? Do your website banners match your current incentives?  Is this 2022/2023 model running on your VLA’s? Constellation can support your dealership's entire full-funnel strategy by: 1.) Building awareness- within your market space and driving the right vin-specific unit to the in-market consumer. That they are looking for and not a random unit that doesn't have their interest. 2.) Consideration- Provide a full view of your current inventory and drill down on the model focus units you need to move. By putting the unit right in front of the in-market shopper. 3/4.) Full Go To Market Intent- Driving the in-market shopper to your website, and landing pages.  Providing them a path to call, set an appointment, and drive the lot. #Constellation #NBCUSpotOn #WhyAreYouRunningVLAS

Now more than ever, brands should invest in true performance marketing tactics! 🚀 Embrace item-level promotions to drive purchase decisions and ignite incremental sales! Check out this recent post from AdWeek! #MarketingStrategy #BrandSuccess 🌟 https://1l.ink/3ZHVX2P

There’s an argument against offering discounts that it gives your brand lower brand value. Rachael Kotadia, Marketing Director at REDEYE is holding a seminar at our marketingSHOWCASE in Birmingham. Rachael speaks about the difficult situation for marketers where: 🛑 Customers are spending less 🛑 Sales are down What's your immediate thought as a marketing manager? Have a sale. Send out discount codes. Anything to attract purchases. But this can have an impact on profitability. RedEye’s presentation will cover some top tips on how to build your own price promotion exit strategy. Learn even more tips - get your FREE ticket today! #marketingSHOWCASE #marketingmanagers #marketingevents #tipsformarketers

If you gave me £1 and I gave you back £132, would you do it? …well that’s exactly what I done for Jordan! Except it was 250 times more. From spending £250, to generating £33,000, and counting, in 2 weeks!! That’s 132x ROI, sounds crazy right? Our system is trialled and tested, and this makes it proven. Want to know how we done it? DM me and I’ll show you how you can set this up yourself. - - #advertising #socialmedia #revenue

Incredible gathering of some of Southern California’s brightest marketing and e-commerce minds. Finding time to connect without any formal agenda, making new introductions to locals in the same industry, and brainstorming on some amazing ideas (insert Monarch Bay golf outing here). Great times Nick Lamothe with Crocs, Inc., Michael Grasewicz with Pattern Brands, Lindsey Breeden the Mayor of City of El Segundo, Matthew L. with Strand Marketing, and Willy Green with Keynes Digital #friends #relationshipsmatter #itsnotwork #socal #siliconbeach #ecommerce #digitalmarketing #growthmarketing #paidmedia #retention #acquisition #retentionmarketing #acquisitionmarketing #ctv #ctvadvertising #performancetv

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Ready to take your brand to the next level? Let’s start brewing your brand’s story today. Contact us at 9810030201 to schedule a consultation and discover how Brew Media can help you achieve your marketing goals. #BrewMedia #BrewtoPerfection #DigitalMarketing #BrandSuccess #MarketingStrategy #OnlineAdvertising #SocialMediaMarketing #ContentMarketing #DigitalStrategy #BusinessGrowth #SEOAgency #SEOServices #SocialMediaAgency #OnlineMarketing #SearchEngineOptimization #SocialMediaOptimization #brandawareness #brandidentity #PerformanceMarketing #PPC #Advertisement #AdvertisementCompany ##onlineappearance #GrowBusiness