Kaylee Edmondson’s Post

Content Market Fit = Product Market Fit. Think about the millions of dollars that have been wasted on ads, cold outreach, and more. What if there was a vehicle where you could save money, save time, and test your product positioning for free? Oh wait, there is. Oh wait, there is. It's called Content Marketing. Here's why it's a game-changer: 1. Cost-Effective Testing Ground: You get to validate your product and what angles the customer actually cares about 2. You are creating advertising assets without wasting money on ads, all you need is one to perform well. 3. Free Product Positioning Lab: Chances are if you find content market fit, the product market fit will be even greater, no more jumping on thousands of sales calls to decide if you have a good product! 4. Compunding engine: As your content reach grows your business will too. Then you can ad the ads and cold outreach, and guess what? The conversion rates will be MUCH higher because people have a place to go look at what you offer (news flash, but nobody looks at the website anymore). Remember: Great content doesn't just support your product—it shapes it.

Does your content build trust or just fill space? Let's face it: Today’s customers are inundated with marketing messages from all angles and at every touchpoint. Consumers are increasingly discerning, and competition from other brands is fierce. If your posts aren't building bridges of trust, they're just adding noise to an already cluttered landscape. ✔️ Nearly 60% of consumers have recommended a brand they trust ✔️ 70% are more likely to purchase from brands they trust So, ask yourself: Is your content just out there to say something, or is it designed to mean something? Trust isn’t a checkbox—it’s your brand’s currency. Every blog, post, and email should spark connection, build credibility, and show customers that you're here for the long haul. Anyone follow a favorite profile that's crushing content marketing? Tell me who I should be following by tagging them in the comments!

Content funnels are a scam. Only 1% of your audience is ready to buy. But here’s how you capture the 99%: The linear TOFU → MOFU → BOFU process is a psyop. Let’s say your hosting a retreat (high ticket offer), not everyone is willing or ready to commit time + large amount of money, especially short-term. Content + selling is a long term game, when you think linear content funnel, you’re focused on the short-term. Your audience is in a rotation of content, you need to constantly bring in new people (TOFU), nurture them (MOFU), then repeatedly, but not too much, hit them with an offer (BOFU) I call it the content flywheel. When you think content funnel, when someone doesn’t buy, you’ve lost a client forever. Leaving you feel hopeless, and thinking content doesn’t work. When really, it may take another 6 months of nurturing before they book a retreat. Marketing is not just about closing deals, but staying top of mind for when your customers are ready. If you to unprogram your mind of the traditional content funnel psyop, and get the breakdown on how I structure content with my flywheel, so you can start playing the long game, and serve all of your audience, grab the 2 min video in the comments.

Don't make this marketing mistake. (tons of companies are already making it) The biggest video content marketing mistake that I see over and over again... Is not giving a sh*t what your audience thinks. There's plenty of companies starting to make video content these days, but they're ROI obsessed. They NEED to see a return on that investment. So after they post a few videos, they ask the magic question... "What's the ROI on this?" But that's not how this works. (you're not the only one who is ROI focused) You might be investing money into the video content, but your viewers have to invest their time into watching the video content. So they need to be getting something out of it. Their ROI has to be positive, too. Instead of circling straight back to ROI as soon as you dip your toe in the water... Try sending those first four or five videos to some current or prospective clients. (people in the middle/bottom of your funnel) And ask them: Do you like this? Do you get value from this? Would you stop and watch this? That feedback is going to be the most important, because it's going to tell you exactly what you need to do. That will tell you exactly how to connect with the people and decision makers you want to be connecting with. Serve your target audience first. Serve them consistently. The ROI will come.

Question for all the Marketing Minds who I'm connected with: Ross Simmonds Erik Jacobson Justin Simon Georgiana Laudi Chris Walker, Megan Bowen, and any others at Refine Labs At which growth stage would you advice a company to start making content marketing a priority? To rephrase it... At what point does a company go from, "that's cool" to "we NEED to implement this!" ----- I've been thinking about this question all weekend Reason being is I'm shifting my sales process to be more problem centric, rather than product centric. And that's when I thought, "What problem does content marketing solve?" Is this an overloaded question, where the answer depends on goals, current campaigns, etc. Or does content marketing fundamentally solve a hand full of problems? 🤔🤔🤔

Performance marketing, growth marketing, and content marketing are distinct but interconnected disciplines within the broader field of marketing. See their differences and how you can leverage them. Follow Log10Media for more marketing insights that help you crush your marketing goals. #Marketinggoals #marketing #Log10Media

If you are a person who has no marketing background and has a painful headache about how you can grow your business without being a ninja marketer, this 5-𝘀𝘁𝗲𝗽 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 is obviously for you. I didn’t want to make this post too detailed, but the best part is that in this strategy, there is no information to skip. It’s an in-depth marketing strategy where you can grow your brand’s 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 and 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝗶𝗻𝗲𝘀𝘀 by following this content marketing strategy. Either save it as it is or make notes on a piece of paper, but don’t let it go. I was surprised at how insanely it worked for me—the results are incredible. Everybody knows this is a top business fact: 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 > 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗸𝗲𝘀 >𝘀𝗼𝗹𝗶𝗱 𝗺𝗼𝗻𝗲𝘆. So directly or indirectly, you have to win the hearts of your customers or clients to make a solid penny. But don’t forget that CONTENT is the first rule to get people behind you. So stop wasting time on outdated "this that" marketing strategies and start learning about your audience and customers. Put effort into your best content, you’ll be shocked by the results. and Thanks me later! 😉💗

The less sticky your content, the more likely it is to drop out of people’s awareness. Effective stickiness means just one thing: it’s got to be emotional. That’s not necessarily the sit-in-a-corner-and-cry emotional - although that works as well - but anything that gets your audience to feel something. Take your pick: joy, excitement, hope, revelation, surprise, gratitude, amusement, inspiration, awe. The more significant the emotional impact, the greater the stickiness. The stickier your content, the longer your audience will remember it. The longer they retain something of your message, the more likely they will think of you when they require what you offer. If you can create superglue-level stickiness, you might even get away with just one piece of content a month. Boom! Everyone immediately thinks of you when they think of that something you offer. However, it’s not that easy to create high-level stickiness like that. The simple formula is this: the number of content pieces you need is directly related to their level of stickiness. The less sticky they are, the more content you must create to remain top-of-mind in a meaningful way. Which emotion do you think is the most effective in marketing?

I’ve been creating content for my company, and there’s one marketing tip I always keep in mind. It’s okay not to adopt every trend you see online. It’s easy to feel overwhelmed by all the new trends popping up daily, especially when you see your competitors jumping on them while you feel like you’re falling behind. As marketers, we all know the challenge of keeping up with rapidly shifting trends. It feels like the moment you master one strategy, a new one emerges. And with that comes the insecurity... What if my competitors are adopting these strategies faster than I am? The fear of falling behind is real, and it’s easy to feel like you're constantly playing catch-up. But here’s the hard part: how do you keep learning and adapting without disrupting your current marketing workflow? Finding the balance between staying ahead and maintaining your momentum is no small task. The solution isn’t to try to do everything at once. Instead, have a plan to stay informed, take small steps to adapt, and integrate new strategies at a pace that works for you. Moral of the story: content marketing isn’t a sprint; it’s a marathon. #contentmarketing #socialmedia #b2bcontent

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲! Attracting attention and gaining trust is a long game. Your content is there to build authority, trust and awareness - so it has to be interesting, accurate, and consistent. YOU probably can't think of content, because you are too close to your own product or service. YOU don't see it the way others do, because you know it so well. Content marketing is about connecting with your audience, informing them, exciting them and reassuring them that YOU are the company to work with. We've often been told 'but our clients know our destination, so we don't need to talk about where we are and what we do'. Now, if that were true, you wouldn't need to do any marketing at all. Should we talk about how you could improve your online presence, and build your attraction marketing content? Message us, and let's have a chat - after all, a 30-minute conversation about how we could work together costs you nothing at all. See you soon!