Kayla Medica’s Post

Stories connect you with your audience. They help people connect with you, making it clear you’re not just another bot or someone trying to be a superhero. This is why every expert needs a powerful personal story—especially in a prescriptive nonfiction book. That story usually starts with a struggle, making you relatable. It’s not always easy to find, but once you do, it becomes a game-changer for your marketing. #StorytellingPower #StorySelling #BookMarketing

Stories connect you with your audience. They help people connect with you, making it clear you’re not just another bot or someone trying to be a superhero. This is why every expert needs a powerful personal story—especially in a prescriptive nonfiction book. That story usually starts with a struggle, making you relatable. It’s not always easy to find, but once you do, it becomes a game-changer for your marketing. #StorytellingPower #StorySelling #BookMarketing

A great story involves change. Start with a situation that people can relate to. Introduce an element of conflict. Show how you, your brand, or your product transforms from that situation. Even the smallest change counts. The emotion felt and change that experienced is what people relate to most. This was my biggest takeaway from a book club our Breaktime team had earlier this year on the Matthew Dicks (36X Moth story slam champion) book, Storyworthy. Definitely worth the read if you are looking to improve the power of your storytelling. What books should I add to this list for the rest of the year?

Are you ready to kick off 2025 as a bestselling author? We’re heading into the final stretch of 2024 — just 2.5 months left. If you've been thinking about writing that book, now's your moment. I'm opening the final book-launch cohort of the year — only 3 spots available for driven professionals ready to claim their space as thought leaders. Starting on the 21st (Monday), we'll launch your book by the end of December. Here’s how we’ll do it: - Brainstorm your expertise and lock in your ideal topic - Craft a magnetic outline that captures attention - Write your first 'messy' draft in just 3 weeks - Fine-tune your message persuasively - Create the marketing strategy - Set up for pre-sell - Launch! You’ll get step-by-step video guides, plus weekly 1-on-1 sessions with me to put them into action. Many of my clients have seen their books hit Amazon bestseller #1 spot during launch week. Imagine kicking off 2025 as a bestselling author. Time to make that happen. ✌️ Want to discuss your book idea? DM me for a quick chat. Let's turn your knowledge into authority. ♻️ Repost to help someone planning to write their book. ____________________________________ Future-proof Yourself. Start Today. 👋 Hello, I'm Shiv. Tap 🔔 on my profile to learn how to earn Authority as an Expert in your field, leverage it to grow, and monetize your expertise.

📚✨ While I'm more of a novel enthusiast, these come highly recommended by colleague and friend Nathan Frater! I'm excited to explore some top-notch marketing insights with these titles: 1. Future Demand by James Hurman 2. Rocket Fuel by Gino Wickman and Mark Winters 3. The Brain Audit by Sean D'Souza 4. This is Marketing by Seth Godin Are these the essential reads for every marketer, or is there something else that's a must-have on my shelf? I'm all ears to further reading recs! 📖👀 #MarketingBooks #ProfessionalDevelopment #ReadingList #NewZealandBusiness #Founder

Most authors now handle their own book marketing… Is your author brand up to the challenge? In today's crowded market, standing out is crucial. But with the marketing being left in the hands of the authors, there are huge benefits to getting your brand right. Here are some powerful benefits: 🔸 Trust & Loyalty 🔸 Better Consistency 🔸 Deeper Connections 🔸 Increased Recognition 🔸 Controlled Online Presence 🔸 Consistent Storytelling 🔸 Positive Reputation 🔸 Shared Values Not to mention that a good brand also opens up new opportunities, such as public speaking, teaching, and business ventures. Which is where I start to get really excited about your future! Invest in your brand today and watch your author journey transform 🌟 #AuthorBrand #PublishingBrand #PersonalBranding #BookMarketing

If you have a new book launch planned for this year, now is the time to start putting your messaging and strategy into place for how you will: - promote to new readers - convey your compelling narrative of why readers should care about your book - Market your book on the right platforms both online and offline to reach those readers who will buy - secure your fan base of dedicated readers who will champion your book to others (sometimes known as your Street Team) - make sales - become known within your genre and marketplace Not sure where to begin on all of these elements? Would you like some support and a kickstart from an industry PR, Publicity & Brand pro As well as the safe environment for asking all of your “dumbest” questions with like minded authors who are in the same place as you? Now is your time to join me for the next cohort of Build Your Author Brand 6 week online live course. Link is in comments for all details. Feel free to DM with any questions you have about whether this is the right thing for you to get on board with now. #authorsoflinkedin #bookstrategy #authorbrand 📖📚📙📒

#WinningWednesday Building My Brand After Publishing My First Book 📚 When I published my very first book, I thought that was the big milestone. But what I quickly realized was that publishing was just the beginning of the journey. From that moment on, I shifted my focus to building my platform, my brand, and my business. I knew that to truly make an impact, I had to keep showing up, sharing my story, and expanding my reach. Here’s what I did: 1. I used my book as the foundation to build credibility, allowing it to open doors for speaking engagements, collaborations, and new opportunities. 2. I got intentional about growing my visibility—building my email list, increasing my social media presence, and showing up on platforms where my audience was. 3. I diversified my offerings by launching programs and collaborations that aligned with my mission, making my business more than just one book. 4. I focused on impact over perfection—sharing my journey authentically, so my audience knew they could trust me and relate to my experiences. Remember, your book is not the end—it’s just the beginning. The real win is in building something sustainable, meaningful, and impactful that aligns with who you are and where you desire to go. 🙌 What’s your next move after publishing? Let’s talk about it below!👇 #booksandbusiness #writeandbuild #bookcollaboration #publishedauthor #progressoverperfection #impactoverperfection #pentoprofit

In honor of National Author’s Day, a big shout-out my friend and colleague, Sheila Rondeau! Her book, The Art of Experiential Marketing, is an Amazon #1 Bestseller. If you are interested in learning how to craft unique and engaging experiences that leave a lasting impact through your marketing, you should check it out! #TheArtofExperientialMarketing #NationalAuthorsDay

When you think of creating a book about your business, consider who your book is for: 1. Is it intended as a marketing exercise, to burnish your brand before a wide audience? 2. Is it primarily for stakeholders, those people who are already invested in your journey? 3. Is it a private memoir intended for family and the inner circle, to preserve your organization’s vision? 4. Or is it a commercial venture, offering learnings from your business story that readers will pay money to read? #BusinessWisdom #LegacyBuilding #Storytelling #BusinessSuccess