Custom fields are where the details live. When you know something, or someone tells you something, their ActiveCampaign custom fields are the place to store that info 👍 But what's the point? What can you DO with that? 1 - Use them in EMAILS you send 📧 Anything that's stored in a custom field can be shown in emails you send to that contact. Wow! 😀 ✅ The date + time for a webinar ⏰ ✅ The link they need to click 🔗 ✅ The choice they made for favourite dog 🐶 ✅ The message they just sent you in a form ✍️ 2 - Use them to make DECISIONS ActiveCampaign automations, searches and segments can look inside 👀 the custom fields. That means you can use them to control paths in automations 🪧, or who gets sent an email, or whether they get an invite to the big party this month 🎉 3 - Pro Tip: DATE FIELDS are the best 📅 Store a date value in a custom field and ActiveCampaign can work out if it's in the future, in the past, three days from now, or it's today. This gives you SUPER POWERS to get specific on when things get sent or done. Magic! 💥 Watch our video (9 mins) to learn how to personalise emails and automation using Custom Fields in ActiveCampaign ⬇️ 👀 Read our blog: https://lnkd.in/dbUcsE-v 🎬 Watch our video (9 mins): https://lnkd.in/eJKbPj-C #ActiveCampaign #ActiveCampaignTips #ActiveCampaignFeatures
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Custom fields are where the details live. When you know something, or someone tells you something, their ActiveCampaign custom fields are the place to store that info 👍 But what's the point? What can you DO with that? 1 - Use them in EMAILS you send 📧 Anything that's stored in a custom field can be shown in emails you send to that contact. Wow! 😀 ✅ The date + time for a webinar ⏰ ✅ The link they need to click 🔗 ✅ The choice they made for favourite dog 🐶 ✅ The message they just sent you in a form ✍️ 2 - Use them to make DECISIONS ActiveCampaign automations, searches and segments can look inside 👀 the custom fields. That means you can use them to control paths in automations 🪧, or who gets sent an email, or whether they get an invite to the big party this month 🎉 3 - Pro Tip: DATE FIELDS are the best 📅 Store a date value in a custom field and ActiveCampaign can work out if it's in the future, in the past, three days from now, or it's today. This gives you SUPER POWERS to get specific on when things get sent or done. Magic! 💥 Watch our video (9 mins) to learn how to personalise emails and automation using Custom Fields in ActiveCampaign ⬇️ 👀 Read our blog: https://lnkd.in/dbnA3qKU 🎬 Watch our video (9 mins): https://lnkd.in/eufwdEzE #ActiveCampaign #ActiveCampaignTips #ActiveCampaignFeatures
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I’m excited to invite you to our upcoming webinar on July 31st, where we'll unveil the latest updates and enhancements to the ActiveCampaign platform. Plus, hear from product experts about new features coming this quarter and get your questions answered in real-time! During the Q3 Update, we'll cover: 📈 New contact preferences to boost engagement: Explore the new preference center to drive more personalized communications and improve deliverability. 📎File attachments to enhance outreach: Share important documents effortlessly and automate your workflow based on file downloads. 🎯 AI-generated automations tailored to your industry: Set up fully customized marketing automation with industry-specific actions and email content in seconds. 👀 Preview of upcoming features: Re-engage potential customers who abandon their browsing sessions, unlock advanced reporting features and real-time insights, generate on-brand content in minutes, and more! Register now to join us and stay ahead with the latest from ActiveCampaign! https://lnkd.in/gcu7QfFQ
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How to import Email Template(s) from ActiveCampaign - 📌 Read it here - https://lnkd.in/g2Qyeifz
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Learn how to personalize your Marketo URLs with tokens without losing tracking info. Tokens are a great way to personalize your emails, but not just that! They are also a great way to improve the user experience by helping you use the information you already have about your contacts to create seamless transitions from reading an email to scheduling an appointment in fewer clicks and with less user input. Join Ana B. as she shows how to set them up correctly to keep your valuable analytics in Marketo. Check out our Blog post https://hubs.li/Q02H7tjx0 or 👉 Swipe through to learn the right way to set up tokens in your URLs! What's the most creative way you've used tokens? Share in the comments!
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🚀 Do you know about Account Engagement's (Pardot’s) secret sauce? 🌟 Our latest blog spills the beans on the fun world of Conditional Completion Actions! 🎉 Discover how harnessing this feature can turn your campaigns from 'meh' to 'heck yeah!' Dive into the full article for all the deets. Read more here: https://bit.ly/3Nzmgj0 #Salesforce #MarketingCloudAccountEngagement #Pardot #SilverSoftworks
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🚀 Do you know about Account Engagement's (Pardot’s) secret sauce? 🌟 Our latest blog spills the beans on the fun world of Conditional Completion Actions! 🎉 Discover how harnessing this feature can turn your campaigns from 'meh' to 'heck yeah!' Dive into the full article for all the deets. Read more here: https://bit.ly/3Nzmgj0 #Salesforce #MarketingCloudAccountEngagement #Pardot #SilverSoftworks
Pardot: Understanding Conditional Completion Actions
https://silversoftworks.com
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🚀 Do you know about Account Engagement's (Pardot’s) secret sauce? 🌟 Our latest blog spills the beans on the fun world of Conditional Completion Actions! 🎉 Discover how harnessing this feature can turn your campaigns from 'meh' to 'heck yeah!' Dive into the full article for all the deets. Read more here: https://bit.ly/3Nzmgj0 #Salesforce #MarketingCloudAccountEngagement #Pardot #SilverSoftworks
Pardot: Understanding Conditional Completion Actions
https://silversoftworks.com
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🚀 Do you know about Account Engagement's (Pardot’s) secret sauce? 🌟 Our latest blog spills the beans on the fun world of Conditional Completion Actions! 🎉 Discover how harnessing this feature can turn your campaigns from 'meh' to 'heck yeah!' Dive into the full article for all the deets. Read more here: https://bit.ly/3Nzmgj0 #Salesforce #MarketingCloudAccountEngagement #Pardot #SilverSoftworks
Pardot: Understanding Conditional Completion Actions
https://silversoftworks.com
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Are you building your ops metrics to position you and your team to execs in the best light possible? Or are you building the metrics you want your team to measure themselves against. Both are important ... hear me out. 90% of executives in startup land or in a CMO role have zero clue what Marketing/Rev Ops does and how to determine good. They've been told the crap vanity metrics are what good ops people show. Their peers are saying "well, do you know what your xyz is?". We know that is a bullshit metric that is easily gamed. And it takes 30 seconds to pull it from Marketo. Don't be afraid to game it and include it on your exec metrics slides. I was terrible at this in my past life. (I learned this leson with venture capitalist the hard way when they want to see the bullshit metrics). But it isn't bullshit politics. This is meeting your exec (or my VC) where they are, then working together to build something world class. In a world of abstract technical concepts, trust is a critical currency. Then, include the metrics that move the needle for the company IRL. Scalability. Deliverability. Efficiency. System Availability. Cross revenue team metrics that you don't control. Measure your team across those, and educate your execs at the same time. And don't downplay the wins on the bullshit metrics. That currency is important.
It is correct to focus on better metrics to track engagement - that does not mean to dismiss the basic ones altogether. While the definition of vanity metrics is highly subjective, and applies differently to different contexts - the opens, and clicks are usually the ones which are widely believed as vanity metrics now. And all of this is for good reasons Historically, we as marketers have qualified people we should not have qualified, and these basic metrics don't mean much by themselves. Many of us have learnt this the hard way. The sweet spot I talk about in this post might be a very small segment in the context of wherever we can apply this thinking. But still significant enough to consider the impact. Increasing scrutiny doesn't mean dismissing vanity metrics, we can try to see the depth of engagement, even in these so called vanity metrics. Would you agree/disagree? What are your thoughts? _________________________________________________________________________________ Repost with your thoughts about it! I write about marketing automation concepts and features about Marketo. Follow me for more such content ✍ #adobemarketoengage #vanitymetrics #sweetspot
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We've got a webinar you won't want to miss next week 🤩 Our Head of Consulting, Nathan Horan, will be covering sourcing and attribution in our Wednesday webinar. Join us to learn about: 💡 Report types in Marketo 💡 Tips for a successful setup of Revenue Explorer 💡 Understanding measures of attribution 💡 Attribution modelling in Marketo RSVP: https://okt.to/oaO07R
Sourcing and attribution in Marketo Engage
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Email Marketing & Automation for Course Creators, Digital Product Creators, and Coaches | Stop using email as a blunt tool. Instead increase engagement and profits by having subscribers raise their hands.
4wPeople typically get hung up on custom fields. They get lost in why they should use them. So I found it helpful to see custom fields as attributes or characteristics of the individual subscriber.