Having spent 2 decades in sales (both B2B & B2C), In our 3rd startup, we DON'T focus on sales. 🤔 WHY? First the size of the team. We were a team of 4 in May (including Arpita Bose & me). With the flow of new clients, we would need to scale to 10 by September '24 (only with personal branding & podcast production) We didn't want to do that. So WHAT did we do instead? - We decided to take on less clients. - We decided to double down on YouTube, which would directly increase the reach of our own podcast reach & as an add-on for existing clients. - So we hired one guy immediately in-house (Massive upgrade over freelancers) RESULTS AFTER 2 MONTHS: - Quality: We are a very rare agency that has expertise in both! So we can now adopt best practices from YouTube into LinkedIn and vice versa. - Customer Experience: This is the safest way to build a BRAND. You deliver what your customers want, without them asking for it. And then some more! - We went from 537 subscribers on YouTube to ~9000. Of course, we've still onboarded new clients, but the focus MUST be on retaining the ones we do have. P.S. We are now a team of 6. And we work remotely only Mon-Fri. We are also the very rare ones who has successfully monetised their podcast 😊 As they say: First time entrepreneurs focus on the product. Serial entrepreneurs focus on distribution.
Kaushik Bose 🎙️’s Post
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Building meaningful relationships within the industry reinforces credibility in two vital ways: Firstly, it allows for knowledge exchange and learning through collaboration. #realestatebusiness #selfpublishedauthor #podcastmarketing #ecommercestore #bigbusiness #digitalmarketing #successcoach #womenentrepreneurs #socialmediamanagement #entrepreneurs #socialmediatips #podcasting #socialmediamarketing #digitalmarketingstrategist #businessowner
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Stop with the Surface Level Messaging if you want to attract high-ticket clients at scale. When you sell to other business owners, you aren't selling to the average consumer (B2C) or a big corporation (B2B)—you're somewhere in the middle, which means you have to market differently. Entrepreneurs do their research, ask for referrals, read testimonials, binge podcasts, etc. so if you're selling B2E (business to entrepreneur), you must focus on building relationships...at scale. They are comparing you to your competition so your messaging must be hyper-specific to attract the right entrepreneurs, ESPECIALLY if you're running ads. There are hella entrepreneurs out there, but how do you ensure you have the right ones in your pipeline? ➡️ Magnetic Messaging ⬅️ Your messaging should call in your ideal clients and repeal bad apples. Magnetic Messaging appears in your social media content, website copy, ads, webinar topics, etc. It's basically the starting point for your marketing machine. (Also step 1 in my Roadmap Method framework!) All of my super-successful clients have specific, magnetic messaging that helps them attract the right clients at scale. Don't enter 2025 with surface-level messaging. It's time to go deeper so your best clients are drawn to you. P.S. If you want to learn the other essential components of the Roadmap Method framework we use to help our 6 & 7-figure service businesses scale, I am hosting a LIVE webinar on November 14th to walk you through it! Hit the comments to save your spot!
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5moImpressive growth!