Kaushik Bose 🎙️’s Post

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4x Founder | 9th pan-India "Brain Box" podcast by Spotify, 2022 with 150K+ Audience | 360° PR & Personal Branding Agency with 150+ clients | 2 Decades in Sales & Marketing

Having spent 2 decades in sales (both B2B & B2C), In our 3rd startup, we DON'T focus on sales. 🤔 WHY? First the size of the team. We were a team of 4 in May (including Arpita Bose & me). With the flow of new clients, we would need to scale to 10 by September '24 (only with personal branding & podcast production) We didn't want to do that. So WHAT did we do instead? - We decided to take on less clients. - We decided to double down on YouTube, which would directly increase the reach of our own podcast reach & as an add-on for existing clients. - So we hired one guy immediately in-house (Massive upgrade over freelancers) RESULTS AFTER 2 MONTHS: - Quality: We are a very rare agency that has expertise in both! So we can now adopt best practices from YouTube into LinkedIn and vice versa. - Customer Experience: This is the safest way to build a BRAND. You deliver what your customers want, without them asking for it. And then some more! - We went from 537 subscribers on YouTube to ~9000. Of course, we've still onboarded new clients, but the focus MUST be on retaining the ones we do have. P.S. We are now a team of 6. And we work remotely only Mon-Fri. We are also the very rare ones who has successfully monetised their podcast 😊 As they say: First time entrepreneurs focus on the product. Serial entrepreneurs focus on distribution.

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