This female founder raised $8 million, and here’s how I think she did it: Donna Spafford Letier founded Gardenuity with the mission to improve health & well-being through gardening. 🤯 She shared that now some insurance plans will even cover gardening costs! It’s easy to see why she’s raised $8MM & counting because: ✅ she is highly passionate about what they do ✅ she took the B2B route to start - more significant $$$ corporate contracts ✅ she can clearly & concisely pitch on a dime ✅ she makes it easy for the non-gardener or “not-so-green thumb” to get excited ✅ she’s taking gardening into the health & wellness space in a way that I haven’t seen done before Huge thanks to Laura Baldwin for the invite to the Golden Seeds 20th anniversary. 🙌 There, I had the chance to meet Donna at her office just minutes from me & I had no idea such a star was right down the road.
Thank you Kat Weaver for the post, you brought tears to my eyes and I am grateful for your kind words. The credit goes not to me but to our amazing team and people like you who share our story. Thank you for being a part of our growth story and helping so many founders find and fund their passion.
Congratulations 🎊 💯🤝
Turning a traditional hobby into a wellness solution? Brilliant!
Its such a great business model - this balance between product and service.
Very informative
Kat Weaver, I'm so glad you were able to attend!
Founder | Fractional Controller & Consultant | Entreprenista | Latina
1wOh wow! What a genius business idea. This is a secret that lifelong gardeners have known forever. Love that she’s sharing that with the masses.