Katie Street’s Post

"People buy from people"—a simple truth in the complex world of B2B marketing. But what does this really mean for our tactics? The article linked below offers some excellent, actionable insights on how to leverage this concept effectively in your marketing strategies. Check it out for some quick, practical tips that can help you humanize your brand and strengthen your customer relationships. 👇 #B2BMarketing #CustomerEngagement #BusinessStrategy

The Hidden Cost of Chasing Quick Wins in B2B Marketing: A Reality Check Ever heard the phrase "Rome wasn't built in a day"? Well, neither is a successful B2B marketing strategy. Yet here we are in end of 2024, still falling into the trap of expecting overnight results. Let me share a real story: Last year, a SaaS company I advised slashed their content marketing budget after just two months because they "weren't seeing immediate returns." Fast forward six months - their competitors who stayed the course were dominating the search rankings while they were still struggling to gain traction. Why Immediate ROI Expectations Are Killing Your GTM Strategy: 1. The Short-Term Tunnel Vision - You start throwing money at paid ads without building brand authority - Your team chases vanity metrics instead of meaningful relationships - Example: Spending $50K on LinkedIn Ads before establishing your brand voice 2. The Relationship Disconnect - B2B buying cycles often span 6-18 months - Decision-makers need 7-13 touchpoints before making a purchase - Real talk: That enterprise client you want? They're researching solutions right now for next year's budget 3. The Budget Burn - Quick-fix mentality leads to scattered investments - Marketing tools pile up without proper integration - True story: One client burned through their annual budget in Q1 chasing "quick leads" Five Strategic Moves to Build Sustainable Growth: 1. Reset Your Timeline DO THIS: Map out a 12-month plan with quarterly - milestones NOT THIS: Expecting sales from your first email campaign 2. Master the Art of Nurturing - Create valuable thought leadership content - Build email sequences that educate, not just sell - Pro tip: Start a weekly newsletter sharing industry insights 3. Work Smarter, Not Harder - Repurpose one piece of content across multiple channels - Focus on organic LinkedIn presence - Example: Turn one whitepaper into 30 social posts, 5 emails, and 2 webinars 4. Relationship First, Revenue Later - Host virtual roundtables with industry experts - Create solution-focused content, not product pitches - Success story: A client's monthly AMA sessions led to a 40% increase in qualified leads 5. Measure What Matters Track these instead of just conversions: - Content engagement rates - Email open rates over time - Social share of voice - Brand Search Volume - Marketing Qualified Lead (MQL) progression Here's the truth bomb: The B2B companies crushing it right now? They started planting their marketing seeds 12-18 months ago. Key Takeaway: Stop treating your B2B marketing like a microwave meal. Think slow cooker - the flavors develop over time, and the result is worth the wait. What's your experience with balancing short-term pressure and long-term strategy? Share your insights below! #B2BMarketing #MarketingStrategy #GrowthMarketing #BusinessGrowth #MarketingROI #DataDrivenMarketing #DigitalDataDriven #GrowthStrategy #Organicfirstapproach #CustomerEngagement #WorkSmart

In B2B marketing, it's easy to forget that behind every business decision is a person with unique challenges, emotions, and needs. Whether it's a CEO, procurement manager, or engineer, understanding the human element is crucial. Across industries—be it manufacturing, healthcare, or professional services—connecting on an emotional level can significantly impact your strategy. 📜 Scroll through our top tips carousel for key insights on creating more impactful B2B marketing strategies: 💬 Set Clear Business Objectives: Whether it's increasing brand awareness, driving website traffic, or boosting sales, your marketing plan should align with your business goals. 💬 Deep Dive into Your Audience: Understand who specifies your products, their job roles, what they read, and where they go for information. Detailed insight allows you to craft messages that resonate deeply with your target audience. 💬 Leverage Market Insights: Know the trends, seasonal shifts, and events that matter to your audience. This knowledge will help you time your campaigns for maximum impact. 💬 Understand Your Competition: A clear picture of your competitors' strategies helps you identify gaps and opportunities. How do they position themselves? What’s working for them, and what’s not? Use this information to sharpen your approach. 💬 Craft a Tailored Marketing Plan: Whether it's through trade PR, Content, for example, Linked In or industry forums, Industry events or direct marketing, your messages should be tailored to meet your audience where they are. 💬 Communicate Value, Not Just Features: It’s not just about selling a product; it’s about building relationships by delivering value and solving problems. 💬 Timing is Crucial: Whether launching a product at a trade show or pushing content during peak engagement times, timing can make or break your campaign. 💬 Invest Wisely: Allocate your budget based on what will drive the best ROI for your goals. Whether it’s brand-building or direct lead generation, ensure your spending is strategic and measurable. 💬 Measure and Adapt: Use metrics to learn what works and what doesn’t, allowing you to refine your approach and improve results over time. 💬 DIY or Call in the Experts? Knowing your audience and buying patterns is key, as is understanding the channels and the messages that best suit them. Website and digital analytics will provide data, and help you understand interactions, but knowing when to bring in professional help can amplify your efforts and drive success. At Gough, we're committed to empowering our clients with the insights they need to connect with their audiences on a deeper level. By focusing on the people behind the businesses, you can create marketing strategies that resonate, engage, and ultimately drive results. Share this post with your network if you found these insights valuable — let’s start a conversation about the future of B2B marketing.

In B2B marketing, it’s easy to forget that every business decision is made by a person with unique challenges and goals. By focusing on the human element, we can create more effective strategies. If you find these insights from Gough Marketing helpful, I’d love to hear your thoughts! Let’s keep the conversation going.

Short-term gains 📊 vs. 🏆 long-term growth in B2B marketing. Lead gen vs. brand building One-off promotions vs. always-on advertising Immediate ROI vs. dark funnel …And the list goes on 📋 There are so many ways to do B2B marketing, but if I had to cut it down to one, I’d say people often try to balance between the following two: 📈 Short-term results 🌱 Long-term growth Both are of course necessary, but since the short-term metrics are where you can draw a direct line from marketing to sales (e.g. hand over of leads) many companies tend to favour campaigns that drive those short-term KPIs instead of the strategic ones like: Reach, SoV, and Frequency. At worst this can lead into a situation where you are hyper focused on the short-term campaigns and are only optimising their performance causing the upstream (long-term) potential to dry up. So only focusing on the short-term KPIs is the same as trying to take a shortcut to glory where one doesn’t exist. A “hot lead” 🔥 requires a few more interactions than a single lead magnet download, as based on studies a B2B decision maker consumes around 13-16 content pieces through their buyer’s journey. So even though 80% of your sales potential is generated by the short-term campaigns (20% is hard to attribute) ...still, 80% of your long-term growth lives in “the future” and is influenced by brand building, continuous value delivery, repetition, ungated content, etc. This changes the dynamic of the 80/20 principle so that… 📊 Short-term campaigns drive: 80% of FAST revenue ⏳ Long-term campaigns drive: 80% of FUTURE revenue So are both needed? ✅ Absolutely! It’s even paramount that the long-term growth (the upstream) gets an equal amount of love ❤️ as the short-term activities, as you can only “make an impression” and influence someone’s thinking over the long term, and finally… realise the built demand into leads, pipeline, and revenue once your crop is ready for the harvest. TLDR: Revenue is the manifestation of multiple marketing actions (not just lead gen), and by nurturing your audience upstream (delivering value, branding, etc.), you’ll come to nurture that future potential of yours where 80% of harvestable revenue lives.

B2B sales funnel! a clear pathway of promotion to conversion

🚀Unlock the Power of Account-Based Marketing (ABM) for B2B Success!🚀   Are you ready to revolutionize your B2B marketing strategy and propel your business to unprecedented heights of success? Look no further than Account-Based Marketing (ABM), the game-changing approach that is reshaping the landscape of B2B marketing.   At Chatter Buzz, we understand the pivotal role that ABM plays in driving tangible results for businesses like yours. With our expertise in marketing, we've witnessed firsthand the transformative power of ABM in unlocking new avenues for growth and fostering meaningful connections with high-value prospects.   So, what exactly is ABM, and how can it supercharge your B2B endeavors?   ABM is not just another marketing tactic; it's a strategic mindset that revolves around personalized engagement with key accounts. Instead of casting a wide net and hoping for the best, ABM enables you to laser-focus your efforts on the most promising prospects, tailoring your messaging and tactics to resonate specifically with their needs and pain points.   Here's how Chatter Buzz can help you harness the full potential of ABM:   🎯 Strategic Targeting: With ABM, we work hand-in-hand with your team to identify and prioritize the accounts that matter most to your business. Whether it's Fortune 500 companies or niche startups, we leverage data-driven insights to pinpoint the accounts with the highest propensity for conversion, ensuring that your resources are allocated where they will have the greatest impact.   📈 Personalized Engagement: One of the key pillars of ABM is personalized messaging. At Chatter Buzz, we specialize in crafting tailored content and communications that speak directly to the unique needs and challenges of your target accounts. From custom email campaigns to targeted social media ads, we ensure that every interaction leaves a lasting impression and drives meaningful engagement.   🧠 Alignment and Integration: Successful ABM requires seamless collaboration between sales and marketing teams. That's why we work closely with both departments to ensure that everyone is aligned around a common set of goals and objectives. By breaking down silos and fostering open communication, we empower your teams to work together towards a shared vision of success.   💡 Continuous Optimization: ABM is a journey, not a destination. That's why we don't just set it and forget it. Instead, we continuously monitor and optimize your ABM campaigns based on real-time data and feedback. Whether it's tweaking messaging, adjusting targeting criteria, or experimenting with new channels, we're always striving to improve performance and drive better results.   With Chatter Buzz by your side, you can unlock the full power of ABM and position your business for sustained success in today's competitive landscape. So why wait? Let's embark on this exciting journey together and take your B2B marketing to new heights! 🚀 🐝

Asking AI what B2B marketing lessons I can learn from my favourite films. Film 40: The Thing Who knew that a horror film about a shape-shifting alien in Antarctica could teach us valuable lessons about B2B marketing? Let’s dive into the insights from "The Thing" that can help us create marketing strategies that are both effective and resilient! 🧊👽 Trust and Transparency In "The Thing," paranoia and distrust spread faster than office gossip. The plot centers around scientists who must deal with an alien that can imitate anyone. In B2B marketing, trust and transparency are crucial. Build strong, transparent relationships with your clients and partners to avoid misunderstandings and build long-term trust. Make sure your clients aren’t left wondering if you’re a friend or an alien impostor—clear communication and honesty are your best defenses. Adaptability The characters in "The Thing" are constantly adapting to new and terrifying situations—kind of like when your marketing campaign goes viral for all the wrong reasons. In B2B marketing, being adaptable and responsive to changes in the market, technology, and customer needs is essential. Stay agile and be ready to pivot your strategies when necessary. Because you never know when the market might shape-shift on you into something completely unrecognizable. Problem-Solving Under Pressure The scientists in the film are constantly under pressure to solve the mystery of the alien and survive. In B2B marketing, the ability to think quickly and solve problems efficiently can set you apart. Develop strong problem-solving skills and keep a cool head under pressure. Just remember, no flamethrowers in the office—even if the printer jams for the fifth time today. Resource Management In the isolated setting of "The Thing," resources are limited—kind of like your marketing budget after a big holiday campaign. The characters must make the most of what they have. In B2B marketing, managing your resources effectively—whether it’s time, budget, or personnel—can lead to more successful campaigns and better outcomes. Stretch that budget like it’s the last can of beans in the Arctic. And if you find any hidden reserves, just hope they’re not alien parasites. Collaboration Despite the paranoia, the characters in "The Thing" must collaborate to survive. In B2B marketing, fostering a collaborative environment can lead to more innovative ideas and successful campaigns. Encourage teamwork and open communication among your team members. Two heads are better than one—unless one of those heads is a shape-shifting alien. So, let’s channel our inner Antarctic scientists and make our B2B marketing strategies as effective and resilient as their survival tactics! Trust, adapt, solve, manage, and collaborate—hopefully without the need for flamethrowers or blood tests. #B2BMarketing #MarketingStrategy #Innovation #Branding #Storytelling #MarketingLessons #AI

Here's a B2B marketing roadmap for 2024: (16 masterclasses by 19 B2B leaders - starting tomorrow) 1. CREATE UNIGNORABLE CONTENT AND MESSAGING  (that actually drives demand) B2B buyers of 2024 ignore all B.S. content and messaging. Learn how to:  - Create topnotch expertise content with SMEs with Morgan J Ingram - Create content that drives demand with Drew Spencer Leahy - Build trust with sceptical buyers - Align the way you sell with the way buyers buy in 2024 with Kerry Cunningham 2. CUT THROUGH THE NOISE AND ENGAGE 2024 BUYERS AI was the last drop that overflooded buyer's inboxes so much that the only messages they read are from people or brands they know, like and trust. Learn how to:  - Cut through their mental spam filters with Jen Allen-Knuth - Run paid social that creates real demand with Jonathan Bland - Leverage micro-moments with Corrina Owens - Leverage communities with Thomas Sjöberg, Daniel Nackovski and Kathleen Booth 3. GET REVENUE NOW 2023 was a tough year, and many teams are under a tremendous pressure to deliver revenue NOW. Learn how to:  - Get revenue NOW, while building a future pipeline with Andrei Zinkevich and yours truly  - Craft value-based message that doubles win rates with Nate Nasralla - Connect, engage & win deals with Leanne Chescoe and Paul Gibson - Create an Allbound motion with Alex Olley  4. DRIVE CHANGE Many leaders still struggle to drive the necessary change within their organization. Learn how to:  - Make the case for change with Megan Bowen - Get leadership buy-in with Sam Kuehnle --- B2B teams have the choice:  - Take the blue pill, and keep running the old B2B playbook with the diminishing returns - Take the red pill, face the new reality, adapt and gain a big advantage Join these 19 B2B leaders as they show us how. All the sessions are practical and live, so you can join and ask any questions you might have. Last couple of years, 5000+ people joined. Don't miss out:  https://lnkd.in/e9tNM78R

This marketing event is your ticket to unlocking the secrets for boosting revenue in B2B tech marketing! 🚀 Whether you're a seasoned marketer or just starting out, this is an opportunity not to be missed. Make tomorrow count! #B2BMarketing #TechMarketing #RevenueGrowth