Katie Robinson’s Post

'Fast Fashion is fueling our ecological crisis'. The fashion industry has a significant environmental impact, but there's a growing movement towards more responsible practices. What can the industry do? 🌍 Sustainable Materials: Embrace organic cotton, hemp, and recycled fibers that promote healthy soil and biodiversity. 🌍 Regenerative Farming: Partner with farms that use practices rebuilding soil health, capturing carbon, and improving water retention. By adopting these practices, the fashion industry can become a powerful force for environmental restoration. As consumers, we can do our part by supporting brands making this change. Every conscious choice makes a difference. If you want to learn more about the future of sustainable fashion, UN Environment Programme has an upcoming webinar, “Understanding Sustainable Fashion Communication and Consumption” on June 18th: https://lnkd.in/diEhT9c3 #sustainablefashion #influencers #ecoconscious #fashionrevolution #sustainability #echichemovement #regenerativefarming #sustainablematerials

Sustainability isn’t just a buzzword anymore—it’s essential for the future of our planet. 🌱 I’m excited to share the third video in my Conscious Consumerism series, where I explore why sustainability matters, especially in the fashion industry. Did you know that by 2050, the fashion industry could consume a quarter of the world’s carbon budget? That’s a reality we can change—if we start making conscious choices today.   In this video, I discuss how small changes, like thrifting or supporting eco-friendly brands, can help us preserve the planet for future generations. 🌿 The video is now available on YouTube to help spread awareness: https://lnkd.in/egJizkJx Let’s make sustainability the norm, together. #Sustainability #EcoFriendly #ConsciousLiving #ConsciousConsumerism #UnfollowTheFake #OwnYourWardrobeNotTheHype #FOMOFreeFashion #PurelyWorn

“Everything we need is already a resource on this Earth” - Rachael Moore 🌱 Take a peek at our most recent podcast episode about sustainability in fashion with the brand owner of “FAVORITES” and Indiana University Bloomington graduate @dj.rach (IG) 🌸 Listen to our full conversation here🎙️✨ https://lnkd.in/gc3qP8ai For fashion entrepreneurs who want to stand the test of time, having sustainable products and business practices are key for longevity. The next generation of customers are choosing to shop with brands that create more mindfully. 🛍️ If you’re a boutique owner, here are 3 ways to make your business more sustainable: ⭐️ Source ethical and eco-friendly materials: Prioritize suppliers that offer organic, recycled, or sustainably produced fabrics. This not only reduces environmental impact but also appeals to conscious consumers who value ethical production. ⭐️ Implement a circular fashion model: Encourage customers to return used garments for recycling or resale. Offering incentives for returning items can help extend the life cycle of products and reduce textile waste. ⭐️ Minimize packaging and opt for sustainable alternatives: Reduce the use of packaging materials, or switch to biodegradable, recyclable, or reusable options. This simple change can significantly lower your business’s environmental footprint while enhancing your brand’s sustainability credentials.

Simply Explained: "Sustainable" Makeup and Beauty Greenwashing → Greenwashing alert: Don't fall for these "eco-friendly" beauty marketing tricks. → by Lorne Michael Cousins How to Spot Greenwashing in Makeup and Beauty Don't trust the pretty packaging--it might be 'lipstick on a pig'. Here's how to know if a "sustainable" makeup or beauty product is the real deal: Shady Labels: Terms like "natural" aren't regulated. A product can contain a single plant extract and call itself natural, even if it's loaded with other questionable stuff. Focus on Single Ingredients: A brand might make a big deal about one sustainable ingredient while ignoring other harmful ones in the formula. Vague Claims: Watch out for fluffy terms like "eco-conscious" without specific details to back them up. The Problem with Greenwashing Greenwashing isn't just misleading – it has real consequences. It makes it harder for... → Full Article: https://lnkd.in/gW-qSbHC #Essentials #Explained #Lifestyle #Sustainable #SustainabilityDirectory

Being a sustainability leader is not just paying for certifications, carbon or plastic offsets, or setting goals and hoping for a press moment. It is really hard work and consumers—and our planet—deserve brands that invest and walk the walk. Here's what I shared with Vogue Business on greenwashing in the beauty industry: “The industry needs better accountability when it comes to sustainability programs and practices, and while marketing efforts are widespread, many brands lack true sustainable programs to back up their marketing.” Thanks Nateisha Scott for covering Good On You's expansion to beauty: https://lnkd.in/gHqdue4x #greenwashing #climatewashing #climateweek #ESG #sustainability #sustainablebeauty #cleanbeauty #greenbeauty

Like the fashion industry, the beauty industry has a concerning secret: fast beauty 😱 Like fast fashion, fast beauty prioritises overproducing products at the expense of people, the planet, and animals. These brands push huge inventories of novel products that are cheaply made and packaged in plastics. These are big red flags 🚩 Swipe to learn about fast beauty practices and discover more sustainable alternatives, then read more about the sustainability of the beauty industry → https://lnkd.in/eu6QSFse

Ever wonder if your favorite brands are just as green as their packaging claims? 🌱 In an age where climate change headlines are hotter than the latest fashion trends, sustainability in brand messaging isn't just nice to have; it's vital for survival. Now, we aren't just talking about slapping a 'biodegradable' label on products and calling it a day. Nope. Consumers today wield the power of the internet to fact-check and call out greenwashing faster than you can say "recycle." As we navigate through the eco-conscious waves, companies are realizing that genuine sustainability stories are more than marketing gold; they're building blocks for trust and loyalty. Authenticity in sustainability isn't a fad; it’s about walking the talk. From sourcing materials responsibly to ensuring fair labor practices, every step in a product’s journey is becoming part of the brand's narrative. So next time you're cruising down the aisles or scrolling online, remember—the brands taking real action to protect our planet are the ones worth swiping right on. #EcoConscious #SustainabilityMatters #GreenBrands #AuthenticAction #BrandTrust #PlanetFriendly

Our Reality Check 2024: Growing Green report has launched! The report analyses the tensions that now exist around our sustainable values and actions, and how these concerns have been reshaped first by the pandemic, and now by the cost-of-living crisis. We explore the emerging behaviours and opportunities that are helping us to live more sustainable lives – focusing in on diet, big-ticket, travel, beauty, fashion and home-based decision making. And we examine the role for both brands and media in helping us to be true to our best sustainable intentions. Download the report here: https://lnkd.in/dkEgmiHR   If you are interested in finding out more, please contact our Head of Research & Insights Julia Ayling.   #TeamMindshare #GoodGrowth #RealityCheck

The beauty industry is growing explosively. You can see this any time you visit Sephora or Target. New brands are popping up every day, trying to convince us that we need a new kind of hair oil or moisturizer. But as with any other industry, we need to consider the environmental impact. And with beauty, in particular, brands try to stand out by create elaborate packaging that stands out on your vanity. The sustainability website Good On You now analyzes the environmental impact of hundreds of brands, exploring everything from packaging to whether the chemicals inside the product are toxic to the environment. I think it's a great tool because: 🌍 It helps those of us who care about the planet to pick brands that are on the right track. Lush, Garnier, and Carol's Daughter, for instance, received top marks. Meanwhile, Revlon, Laura Mercier, and Augustinus Bader all failed. 🌏 It reveals that consumers DO care about brands' environmental impact, and might put pressure on them to change their approach 🌎 It highlights brands that are actually working towards better practices -- and might encourage less sustainable brands to follow their lead

Love that this article highlights the sustainability leaders and laggards in the beauty industry. We work with beauty brands to build or grow their sustainability roadmaps, aligning with sustainability frameworks and regulations in the US and abroad. Sustainability is quickly becoming a competitive advantage—if you don’t have a strategy, you’re not putting your best face forward.