Katie Welker (Costello)’s Post

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Marketing and Proposal Manager, Consensus Builder, Wellness Enthusiast

Pioneers in the generative #AI space are not just creating the path; they're measuring it with robust #KPIs and #martech stacks to analyze and adapt to what’s working. Find real strategies you can use to measure and maximize ROI in your #AI marketing efforts.

Essential KPIs to measure generative AI's success in marketing | MarTech

Essential KPIs to measure generative AI's success in marketing | MarTech

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