Katie Deighton’s Post

If you're not familiar with Terence Reilly, it's time to take note. Monitoring the stock market performance of Crocs and Stanley during his leadership, I’m convinced to invest wherever this marketing genius goes next. Under his guidance as CMO at Crocs, the brand achieved unprecedented market gains and cultural relevance. Then, as global president at Stanley, he helped transform a century-old mug into a viral TikTok sensation, making it the new must-have for the youth. Now, as he steps into the role of brand president at HEYDUDE—a brand recently acquired by Crocs—I can only expect an upward trend for CROX. Consider this my public service;) #crocs #heydude #crox #terencereilly

🎉 Celebrating April 30th: A Day of Firsts and Fascinating History! 🎉 As we turn the page on another month, let’s take a moment to look back at some of the remarkable events that have occurred on this day throughout history: 🥔 1952: A day of playful innovation - Mr. Potato Head became the first toy advertised on television, marking a new era of marketing directly to children. 👟 1909: Stepping into history - The first Converse shoes were introduced, beginning a century-long journey of iconic footwear. 🎭 1988: A match made in Hollywood - Tom Hanks and Rita Wilson tied the knot, becoming one of the industry’s most enduring couples. 🐰 1938: The debut of a legend - The cartoon short Porky’s Hare Hunt premiered, introducing ‘Happy Rabbit’ (a prototype of Bugs Bunny, perhaps my personal favorite cartoon character) to the world. 🎬 1939: A presidential first - Franklin Roosevelt became the first US President to appear on television during the New York World’s Fair. Let’s draw inspiration from these milestones and create our own ‘firsts’ today. Whether it’s innovating in our field, taking a bold step in our career, or simply trying something new, every day holds the potential for history-making moments. What ‘first’ will you create today? Share your goals and aspirations in the comments below! #History #Innovation #Inspiration #OnThisDay #LinkedIn

We bet you owned a pair of Converse shoes at some point in your life. Maybe you still do! But have you ever heard about the marketing spin that saved the brand? Converse was founded in 1908. It was initially successful, especially during the mid-20th century when its Chuck Taylor All Stars became the dominant basketball shoe. However, the brand faced challenges as competition grew in the athletic footwear market, particularly in the latter part of the century. Rising competition from brands like Nike and Adidas, along with shifts in consumer preferences and market dynamics, were brutal. By the turn of the 21st century, Converse found itself struggling to maintain its position in the market. While it was a cultural icon, the finances didn’t add up. In 2001, Converse faced bankruptcy. Things were so bad that they were acquired by Nike in 2003. And then… a key marketing moment… the “Made By You” campaign, launched in the 2010s. From everyday people to cultural icons like Andy Warhol, everyone had a tale to tell through their Chucks. Celebrities shared their colorful, handmade shoes, giving Converse a viral momentum once again. The results were clear: Converse experienced a resurgence. Sales skyrocketed, and brand engagement reached new heights. The rest is history :) What did you think about this campaign? Which product would you love to customize? Tag the brand! #branding #marketing #business

As it launches with Marks and Spencer and a preloved trial in London after a year of record sales, Johan Munck, CEO of Swedish childrenswear brand POP – formerly known as Polarn O. Pyret – tells Drapers about building a profitable resale model. Read more below. #PolarnOPyret #kidswear #preloved #fashionnews #resale #retailnews

Very interesting longform profile, particularly for the sneakerheads and how difficult it is to get digital strategies right during and post-pandemic. #Nike #digitaleconomy "Since the pandemic, Nike has lost ground in its critical running category while it focused on pumping out old hits and preparing for an e-commerce revolution that never came. The moves, current and former employees say, have eroded a culture of innovation and edginess that made Nike one of the world’s best-known brands. Donahoe had told The Wall Street Journal in 2020 that his No. 1 priority when taking over the company was “don’t screw it up.” Four years later, the company is unwinding key elements of the CEO’s strategy that have backfired as a growing number of upstarts nip at its heels.  Among the reversals: As Covid raged and more shopping moved online, Nike cut ties with longtime retail partners such as DSW and Urban Outfitters and tried selling more merchandise directly to consumers. It is now asking some of those stores for help clearing out its overstuffed shelves and warehouses. The strategic missteps have animated a debate inside the company about its identity. In its zeal to boost digital sales, some current and former employees say, Nike veered from its roots as a maker of cutting-edge footwear for serious athletes. It has opened itself to competition from newcomers such as On and Hoka, which have borrowed from the playbook that fueled Nike’s rise—including focusing on sport over lifestyle, and taking risks on innovation."

CSB 5210 Assignment #4: Kanye and Adidas: Money, Misconduct, and the Price of Appeasement In my view, co-branding partnerships can be extremely beneficial, but they come with risks that brands must navigate carefully. When we align our brand with a celebrity, it can elevate our reputation or, conversely, damage it. My main takeaway is that companies should protect their interests by ensuring that their partnerships align with their core values while also ensuring clauses for any unforeseen mishaps for long-term brand partnerships. We should always ask ourselves: is the short-term gain worth the long-term risk to our reputation? Also doing a thorough assessment and analysis of the risk of undergoing cobranding. In the end, no brand’s integrity should ever be compromised for profit. #CAU #YEZZY #ADIDAS #COBRANDING

I bet you owned a pair of Converse shoes at some point in your life. Maybe you still do! But have you ever heard about the marketing spin that saved the brand? Converse was founded in 1908. It was initially successful, especially during the mid-20th century when its Chuck Taylor All Stars became the dominant basketball shoe. However, the brand faced challenges as competition grew in the athletic footwear market, particularly in the latter part of the century. Rising competition from brands like Nike and Adidas, along with shifts in consumer preferences and market dynamics, were brutal. By the turn of the 21st century, Converse found itself struggling to maintain its position in the market. While it was a cultural icon, the finances didn’t add up. In 2001, Converse faced bankruptcy. Things were so bad that they were acquired by Nike in 2003. And then… a key marketing moment… the “Made By You” campaign, launched in the 2010s. From everyday people to cultural icons like Andy Warhol, everyone had a tale to tell through their Chucks. Celebrities shared their colorful, handmade shoes, giving Converse a viral momentum once again. The results were clear: Converse experienced a resurgence. Sales skyrocketed, and brand engagement reached new heights. The rest is history :) What did you think about this campaign? Which product would you love to customize? Tag the brand! #branding #marketing #storytelling