Katie Dunn’s Post

🎉 Looking for a digital adoption platform that speaks your language? Look no further! 📣 Dive into our comparison of Ask Vic and Appcues to find out which one aligns with your goals and budget. https://bit.ly/3URyQhR #appcues #digitaladoption

My first guest post is live! 🎉 And I am pretty hyped about it 😀 Since the Retention Blog newsletter is packed with actionable advice, I also focused on tactical approaches to decreasing time to value (or TTV) for mobile apps across three main areas: 1️⃣ Product-led activation A lot of opportunities lie in improving the onboarding experience. These include removing friction, addressing users’ concerns upfront, showing prompts at key moments, enhancing the signup flow, or even EXTENDING the onboarding in ways that provide education or reassurance. Most apps focus on onboarding when they think of activation or time to value, but the choice of tactics is wider! 2️⃣ Marketing-led activation There are also ways to accelerate TTV through lifecycle marketing tactics, like using multi-channel messaging, integrating deep links, or supercharging your campaigns with ML tools that help tailor the messages and the timing based on user data. 3️⃣ Marketing-led acquisition Reducing TTV can start at the top of the funnel too! In this section, I talk about using custom product pages/custom store listings, playable ads, and adjusting onboarding based on the data from advertising campaigns. It’s also about considering the channels’ context and ensuring that the users’ level of intent matches the level of effort required to reach the value in your app. You can read the full piece here: https://lnkd.in/d_QjP3Hy. I'll be very happy to hear your feedback. And make sure to subscribe to the Retention Blog newsletter (https://lnkd.in/dgKyutmn) if you haven't yet. Jacob dives deep into product growth topics and turns his research into actionable advice. Thanks, Jacob Rushfinn, for this opportunity to share my thoughts with your subscribers! #wie #convertXwie #speakup #growth #productgrowth

Only 6% of new users who sign up today will be using your app in a month. The best way to increase that number? Better onboarding. We put together 6 easy templates to help you get there faster. > User onboarding flow audit > 5-step growth flow review > User onboarding swipe file > Onboarding drop-off analysis > Branched free trial onboarding Miro board > User onboarding checklist Plus Ramli John made a video to explain how to use each one. Get them all here 👉 https://lnkd.in/eRD676ga

Shocking Stat Alert: 40-60% of software users open an app once and never log in again. 🫨 You never get a second chance to make a first impression! To combat this, focus on enhancing your #useronboarding experience. A seamless, engaging onboarding process can significantly increase user retention rates. 📈 Want to learn how to make a memorable first impression? Dive into our comprehensive guide on user onboarding here: The Beginner's Guide to User Onboarding Checklist https://lnkd.in/gYwFu9-g Don’t miss out on turning first-time users into loyal customers! 🌟 #digitaladoption #customersuccess #techtips #userexperiencematters

Building a product? Here’s a mistake you don’t want to make. When we opened BrandOwl for public users last month, I skipped adding an onboarding flow. The app felt simple enough— ✅ Follow brands from our index and view their emails ✅ Generate a unique email for brands not part of the index and manually sign up for those brands. But “simple” isn’t the same as clear. Heatmaps and session recordings told a different story. Users spent too much time figuring out how to track a brand. Some left the app altogether when their dashboard stayed empty after signup. It was painful to see. So this weekend, I fixed it. A new onboarding flow now helps users track their first brand before they even finish signing up. The takeaway? Show users their first win immediately—or risk losing them. Will share some data once I have statistically significnat users onboarded through this flow. #Indiehacker #SAAS #onboarding

Skip the Fancy Features ❌ Prioritize Market Understanding ✅ Ever wonder how the most successful apps start small yet make a huge impact? 🌟 Dive into our latest article where we decode the essence of a Minimum Viable Product (MVP) - a tactical advantage in the tech industry. From reducing unnecessary risks to gaining invaluable early user feedback, learn how launching an MVP can accelerate your journey from a concept to a market leader. Check out our full blog in the comment section below 👇 #mvp #webappdevelopment #digitaltransformation #techtips

Copy this onboarding funnel... Event Tracking: Begin tracking from the initial app open through each onboarding screen and eventually the paywall. "Aha moment": This is the feature or event that you want your users to experience. It could be the first meditation, workout or first journal entry. Metrics: Monitor how many users reach key milestones like the "aha moment" (only 54% in this graph). Identify Drop-Offs: Analyze where users drop off between screens to pinpoint problematic areas. Make Adjustments: If a new screen causes a significant drop-off, consider removing or adjusting it to improve user retention through onboarding. Special thanks to Daniel Reiling for sharing this during our YouTube live stream (video as first comment).

𝗪𝗵𝗶𝗰𝗵 𝗶𝘀 𝗥𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗬𝗼𝘂? Soft Launch vs. Full Launch in Software Development. Every entrepreneur faces the exciting moment of launching their product. While a launch-and-see approach might be tempting, established strategies can significantly improve your success. In today’s competitive mobile app market with an estimated 3.95 million apps in the Google Play Store and 1.83 million in the Apple App Store by 2024. Depending on your objectives, you may consider a soft launch (a controlled release to a limited audience) or a full launch (a grand unveiling to the world) to introduce your software effectively. Let’s explore the key differences between these approaches to help you align your launch strategy with your business goals for a successful market entry. 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵: 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗮𝘁𝗲𝗿𝘀 • 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗦𝗰𝗼𝗽𝗲: Target a specific region or user group. • 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗙𝗼𝗰𝘂𝘀: Gather user feedback to refine features and fix bugs. • 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗥𝗶𝘀𝗸: Confine issues to a smaller audience. • 𝗗𝗲𝗲𝗽 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Understand user behavior for better future engagement. 𝗙𝘂𝗹𝗹 𝗟𝗮𝘂𝗻𝗰𝗵: 𝗠𝗮𝗸𝗶𝗻𝗴 𝗮 𝗦𝗽𝗹𝗮𝘀𝗵 • 𝗪𝗶𝗱𝗲 𝗥𝗲𝗹𝗲𝗮𝘀𝗲: Roll out to the entire target market. • 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀: Showcase all functionalities. • 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗜𝗺𝗽𝗮𝗰𝘁: Increase user acquisition and brand visibility. • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Quickly establish a presence. 𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗦𝗶𝘇𝗲 & 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆: Larger projects benefit from a soft launch; simpler projects may thrive with a full launch. • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀: New markets may need a soft launch; competitive markets may require a full launch. • 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗼𝗮𝗹𝘀: Soft launches support long-term growth, full launches aim for immediate impact. 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 • 𝗦𝗼𝗳𝘁 𝗟𝗮𝘂𝗻𝗰𝗵: Focus on iterative testing and user feedback. • 𝗙𝘂𝗹𝗹 𝗟𝗮𝘂𝗻𝗰𝗵: Develop robust marketing strategies and infrastructure. At 3axislabs, we tailor launch strategies to align with your goals. Contact us for a free consultation to see how we can help you succeed. #3axislabs #SoftwareLaunch #SoftLaunch #FullLaunch #AppDevelopment #ProductLaunch 

Web2App funnels aren’t for everyone… At least, there are specific types of web funnels (onboarding funnels specifically) that I’ve never seen work for apps in certain categories. And there are a whole load of reasons why that’s the case. Just like there are a whole load of reasons why apps in other categories typically see great traction from web2app onboarding journeys. I've uploaded a video breaking down those reasons and giving my opinion on what you should do instead if you are building an app in one of these ‘hard to get web2app onboarding funnels working’ categories.

Focused on User Retention: 🌟 Retention is the New Growth Metric! 🌟 Getting users is important, but keeping them is even more critical. Here are my top 3 strategies for increasing user retention: -> Personalized onboarding -> Regular engagement with push notifications -> In-app rewards and incentives What are you doing to keep your users coming back? Follow Bilal Ahmad ~ App marketer Guy for more content. #UserRetention #GrowthHacking #MobileApp #ASO