Kathy Newberger’s Post

NEW! #KantarChristmasAds episode🎧🎄 Discover how McCann’s work with Aldi UK jingles all the way to success... Get into the festive spirit with Lynne Deason as she sits down with Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup, and they unwrap the secrets behind fostering a shared effectiveness culture and building predisposition year-round. With Christmas ads anticipation higher than ever this year, ads need to deliver the entertainment factor that people are looking for and ensure the brand is central to what's interesting and memorable.    Discover insights into: 🎨 How creativity and brand centricity are key to effectiveness 🎪 How to balance salesmanship and showmanship 🤣 The role of humour in ads 👉 Listen here: https://lnkd.in/eY7_C-6a   More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.   #DontDropTheBauble #ChristmasAds #Advertising #KantarMarketplace

While it’s encouraging to hear about San Francisco’s apparent resurgence and the vibrancy of its streets and advertising landscape, it’s important to critically examine the underlying factors contributing to this perception. While increased foot traffic and a strong out-of-home (OOH) advertising presence may indicate positive economic activity, it’s essential to consider the broader context of San Francisco’s recovery. The city faces numerous challenges, including homelessness, affordability issues, and economic disparities, which may not be immediately apparent from a surface-level observation. Additionally, the impact of the COVID-19 pandemic on businesses, residents, and infrastructure may have lasting effects that require ongoing attention and support. Therefore, while it’s encouraging to see signs of life returning to San Francisco, it’s crucial to approach this optimism with a critical lens and remain mindful of the deeper issues affecting the city and its residents.

Let's take a moment to celebrate some of the best OOH creative that decorated our streets across February. Our Powerful Posters research proves how important it is to get your Out of Home creative right, and fit for the environment. Keeping it simple, bold and distinctive to the brand is key for driving maximum effectiveness. Here's 5 examples from the last month of brands who I believe got it right. Which is your favorite? Unilever, Mars, Saclà, Princes Limited, Warburtons Get in touch If you'd like to see the full Powerful Posters research, or discuss how to get the very best from your OOH creative. #outofhome #powerfulposters #creativity

More often than not, the best solutions to complicated problems are the simplest in form:

To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. #kevingephart #oohsales

What sorts of things do #ads in big cities make possible? Find out from Chris Grosso on exactly what Better #brands Better #communities Chris Grosso on the 1's and 2's Check out the entire conversation on OOH Insider here: https://lnkd.in/eXtvn9fv

Next up on the Member Spotlight, one of TAG's Trust Champions 2024, IPG Mediabrands' Dave Byrne! Jules, Dave and Vanessa talked:  🗣️ Interesting #brandsafety convos with marketers 🗣️ Interrogating the brief 🗣️ Brand safety thresholds  🗣️ Brand safety as a means of #growth 🗣️ Having #HotOnes style #brands safety chats 🗣️ #SOTF24 (https://lnkd.in/eeB9Hdqs) 🗣️ How Dave's being vying to be #TrustChampion, like Leonardo DiCaprio vying for an #oscar 🏆 and more! Watch the full episode here https://lnkd.in/gJk56sKm or https://lnkd.in/e9gXkvqq Catch up on all the Member Spotlight episodes here https://lnkd.in/erCGfHiy #brandsafety #HotOnesChallenge #digital #advertising

The immense scale and prominence of OOH displays ensure that they are impossible to overlook, leaving a lasting impact on viewers. You might have even already seen one of our displays on your travels this Monday morning ☀️ • • • #titchfieldgroup #oohadvertising #digitalmarketing #digitaladvertising #largescaleprint #billboardadvertising #outofhomeads #moderndisplays #digitaldisplay #immensescale #mondaymorningmotivation

BACARDI x Camila Cabello Event: A Success in Just 48 Hours! 🍹 🎤 We’re excited to share the results from our Bacardi x Camila Cabello Halloween event—proof that with the right collaboration and a bit of mavn magic, things can move fast and efficiently. When we launched the opportunity, the response was unbelievable. Within 30 minutes, our guest list was stacked, with over 100 elite creators securing their spot for the event! 🙌 Over the course of two days leading up to the event, we worked quickly and efficiently, executing a campaign that generated amazing momentum and engagement. Here's a quick look at the impressive results: 📊 Campaign Highlights: 50k+ post views – Reaching an incredibly wide audience! 10k+ post likes – Showing the love and excitement from the community. 111 Organic Instagram posts – A lot of amazing content was shared, keeping the buzz alive! The success of this campaign shows what can happen when you work with the mavn team! Here's to more fast moments of success like this one. 💫 #Bacardi #CamilaCabello #EventSuccess #CampaignResults #MarketingMagic

Seeing that NBCUniversal is offering Deal ID access to live coverage of the Macy's Thanksgiving Day Parade on Peacock feels like a real turning point for programmatic media. It’s a PMP (private marketplace) deal and non-guaranteed inventory, which always comes with delivery risks—especially for a placement that’s only live for a few hours and competing with direct buys that lock in guaranteed impressions. But if this goes well, it’s easy to see how this could reshape access to tentpole events for programmatic buyers. Imagine the possibilities for 2025: Oscars, Grammys, Emmys, the Super Bowl, and even events like the Met Gala. These are the cultural moments where brands want to be seen, but they’ve historically been locked behind sky-high budgets and direct relationships that cater to household names with national reach. Opening these placements to regional brands through PMP deals gives those with more limited footprints a chance to stand alongside iconic moments, leveling the playing field in a way that hasn’t been done before. Of course, the key will be execution. Can a programmatic placement deliver the scale, reach, and alignment necessary to make it worthwhile in such a compressed timeframe? I’ll be watching this one closely because if NBCU nails it, the ripple effects could be huge. Would love to hear from other buyers—what would it take for you to trust PMP inventory for an event like this? Which events would you most like to see get the same treatment?