Founder @ Zmist & Copy. Content marketing for B2B tech companies. Wrote "From Reads To Leads," a book for content writers.
"Let's face it, software development is a commodity service," Ann said bluntly. Vlad sighed. "It’s hard to argue with that." Ann continued, "The problem is software development companies are the same. They are serving the same needs for the same companies in the same ways. So, they all end up competing by trying to be 'better.'" "When we claim to have more skilled developers or offer a better service, we're saying the same thing as everyone else. And who can measure that? It’s a pointless race trying to outdo each other with the same offerings. "We need a different approach," Ann said firmly. "Instead of competing within the same rules, we should create our own game with our own rules." Vlad said skeptically. "That sounds bold, but we’ve talked about this before. Changing our business model isn’t an option." "I’m not suggesting a complete overhaul," Ann clarified. "I’m proposing we still offer our services but narrow our focus." "Kajabi, Substack, Circle, and Searchie all provide similar features like courses, communities, newsletters, and memberships. Yet each is known for a specific area: Kajabi is the go-to for courses, Substack for newsletters, Circle for communities, and Searchie for memberships. They’ve carved out their niches." Ann continued, "Similarly, in software development. Alcor focuses on building development centers abroad, promising from 0 to 100 engineers in one year. qBotica positions itself as Automation as a Service (AaaS) provider that targets enterprise customers looking to lower operating costs. They focus on specific use cases." "So what’s our use case?" Vlad asked. Ann’s eyes lit up. "Rather than trying to serve every e-commerce development need—building new stores, fixing existing ones, or 'lending' developers—we should focus on one thing." Vlad raised an eyebrow. "And that one thing is…?" "Replatforming," Ann said. Stay tuned for the final Episode 5: "Choose a specific customer segment". .... I used Anthony Pierri 🎸's image in the slides below. He’s a must-follow for anyone interested in positioning within the software industry.
Shivani Bohare
3mo
Specializing and defining a unique value proposition can set you apart from the crowd and make your offerings more compelling. Just like Kajabi and Substack dominate their respective niches, focusing on replatforming could allow us to build deeper expertise and deliver unmatched value.
Mahesh Vinayagam
4mo
Thank you, Kateryna Abrosymova highlighting the power of differentiation in the very crowded software services industry. At qBotica, we shine brightly with our #AutomationAsAService, bringing a sparkle of innovation and excellence to enhance the customer experience. Your recognition means a lot. Keep shining, and thank you for the support! ✨🌟
Anthony Pierri 🎸
4mo
Thanks for the shout out! 🙌🏻
Well said Kateryna, it’s indeed a crowded world and it makes it difficult for customers to choose one over the other, so much so that it allows inefficient incumbents not be challenged and stay complacent reducing the overall customer experience. Thank you for highlighting our #AutomationAsAService offering and how we are differentiating in our space. Always great to see third party validations. Thank you so much for the shout out 💪✨✨👏👏