In our white paper/ love story between Brand and Demand, we identified that the conversation needs to move beyond budgeting and an" either" "or" mindset to an always on- integration between the two. We identified SIX hallmarks of winning organizations that do this well. CHAPTER 2: Marketers that successfully combine their brand and demand efforts are just WAY MORE enthusiastic about their customers. It means all activities are pointed towards solving customer needs, so it's sort of easy to integrate brand and demand!
Building strong relationships starts with a shared worldview. Align brand and demand using customer insights and a cohesive strategy for creating value. Our relationship guide can help you drive sustainable growth: https://lnkd.in/dfBkzCzJ #BrandDemandLove #BrandDemandResearch
