Kate O'Loughlin’s Post

Skins and digital fashion remain unexplored opportunities for many brands that want to engage youth audiences, but why? 💅 56% of Gen Z gamers report that styling their avatar is more important than styling themselves in the physical world 🛍 In 2023, the average Roblox player amended their avatar 8 times a day In this article, our Chief Of Staff and Global Head of Gaming Operations, Scarlett Cayford, breaks down how SuperAwesome is unlocking the power of UGC items in Roblox. Discover more here 👇 https://lnkd.in/efQX5rTj #SuperAwesome

📽 Roll out the Roblox Red Carpet and let's explore why the world of entertainment is so invested into Roblox. Roblox is rapidly becoming the virtual Hollywood for the TV and movie industry, offering a direct line to a captivated audience. When more and more of the next generation is spending more time on Roblox then watching TV it is clear why Hollywood is interested in finding ways to immerse themselves into Roblox. We can learn a lot from two box office behemoths—Ghostbusters and Godzilla—as they unveiled different yet successful strategies within Roblox. 👻 Ghostbusters: Opted for integration into a popular Easy Obby. Through integration GameFam and Columbia Pictures are able to draw players in with familiarity; while still giving them a slice of the Ghostbusters' world, complete with ghost-busting gear and collectible Mini-Puffs. The success here lies in intertwining with existing hits and then leveraging that audience to amplify their movie. 🐊 Godzilla X Kong: Warner Bros Entertainment and The Gang chose to craft an entirely new experience with an interactive game, immersing players in the epic showdown that will be in Godzilla X Kong. They start their experience with an in game trailer but soon into it Kong smashes through the screen and beckons players to step through and go on a journey. This stand-alone experience is an exciting way to do immersive marketing, engaging players by making them part of the storyline. And then everything culminates with a full trailer and free UGC at the end, rewarding players for finishing the journey. Both strategies—integration and full experience—have their merits. Integrations can tap into established player bases, offering a comfortable blend of the new and the familiar, while full experiences demand attention, promising a unique journey into the movie. The choice between the two is a strategic decision and comes down to budget, target audience and more! Atlas Creative would love to help you and your team walk through different options and find what is best for you. ⁠ Great job to all involved. And shoutout to the entertainment team at Roblox for building this space out more and more for creators! #roblox #marketing #immersivetrailer #ugc Todd Lichten

Roblox's recent partnership with Warner Bros. Entertainment and Fandango enables 13 to 18-year-olds to purchase cinema tickets directly on their platform for the upcoming "Beetlejuice Beetlejuice" film, while also offering a range of themed in-game items. Our real-time data uncovers intriguing insights about Roblox and its teenage player base: 👇 🔥 Roblox ranks as the fifth most popular video game among teens on PC/console. 🚀 Its popularity has surged by +24% since January 2024, with a notable spike between June and July. ❤️ Roblox players are more likely than average to be fans of superheroes and Bart Simpson. 🛍 The video game-related products they are more likely to purchase than the average consumer are collectables and posters. Discover how our segmentation and analytical tools can help you understand what kids like, think, and do, and identify the best partnership opportunities for your brand: https://lnkd.in/dBWzxj-r

DRESS TO IMPRESS 1.1million CCU's is impressive any way you look at it but even more when it is a fashion/ styling experience. The community and players support behind this experience is incredible, some of the biggest Roblox content creators have stopped what they were doing previously and gone all in. It is inspiring to see a young generation that were once players now become full blown developers, where else could this happen with such success? The numbers are eye watering: 110+million visits, 13+ million hours of playtime. Whether the owners of DTI want it or not, this game has the power to influence trends of fashion much like a celebrity or big brand can. Will they be open to brands partnering or collaborating? Do they need or want that if it isn't additive to their message? One thing I definitely believe in is "You don't find your purpose, you build it" and this generation has all the tools to do it. #roblox #UGC #GenZ

Engaging Gen Z is a challenge.  They’re tech-savvy, selective, and immune to traditional ads.  Brands must explore innovative platforms to connect authentically with this generation.  Roblox is a virtual universe with 200M+ monthly users, reshaping how teens interact online. Roblox is more than a gaming platform. It’s a creative hub. Users design games, experiences, and avatars, fostering creativity and ownership. This immersive environment is a goldmine for brands seeking deeper engagement. Innovation is key. Brands that adapt to new platforms like Roblox can unlock the power of the gaming creator economy. #Roblox #GenZMarketing #TheFutureIsGaming #VirtualWorlds #BrandEngagement

Clip It, the TikTok-esque feed for clip sharing within Roblox has served over 1 million clips in the last 24 hours, and is seeing an average of 10k clips being uploaded per hour. Clip It has been launched just over a week yet already I see it gathering steam. It’s a ‘socially-powered experience’ that facilitates Roblox users to create short videos with their avatars and a toolset of backgrounds and music etc, and then users share them with the Roblox community in real time. And Joanna Williams - exactly as we discussed - the SAME behaviour that you speak about so passionately is being replicated already. I’ll drop an example in comments. We can see UGC clothing designers showcase their outfits in clips alongside pushing to purchase. And according to Clip It they’re generating significant sales for creators. Keep an eye on Clip It, it’s going to be BIIIIG! #gaming #entertainmentindustry

Why gamers should be the new strategy for your beauty brand expansion 🎮 Beauty collaborations have occupied every possible corner of the digital world but there is one space where you didn’t expect to see beauty brands until recently. With the rise of the #gaming community, we’re seeing a lot of beauty brands venturing into the gaming realm, either through diverse partnerships with gaming companies, limited-edition gaming-themed products or by establishing a presence in the metaverse. In fact, it will soon be hard to name a popular beauty brand that didn’t establish a presence on Roblox. Some of the recent examples of #beauty brands that celebrate gaming community include Sol de Janeiro, Dove, E.L.F. BEAUTY, and many more joining the Roblox metaverse and Dark & Lovely collaborating on in-game hairstyles for Sims4. Now might seem like a good time for your brands’ collaboration with gaming but you should keep a few things in mind. Here’s what contributes to successful collaboration, from a consumer insights perspective👇

🎮 Who's playing Roblox? 42.3% of daily users are under 13, amounting to 29.7 million. Over half the users, 56.98%, are over 13, a significant rise from 44.48% in 2020. CEO David Baszucki envisions a platform for all ages, potentially adding features like virtual dating and movie screenings. The 17-24 age group is the fastest growing, with a 35% year-over-year increase, proving Roblox isn’t just for kids. Are we going to see a more mature user base on Roblox in the next five years? What do you think? 🔗 Sources: Statista, Roblox #Roblox #GamingStats #DigitalYouth Immerzo #metaverse #immersive #platform #innovations #age #kids #marketing #meta #roblox

🚀 Exciting News: We’ve Launched “Modelverse” with Heidi Klum on Roblox! We’re thrilled to announce our collaboration with Heidi Klum to bring the ultimate fashion experience to Roblox: Modelverse. This groundbreaking experience blends the power of virtual worlds with Heidi’s legendary creativity, offering a fresh new way for millions of Roblox users to express themselves. This is more than just a game launch—it’s a blueprint for how digital culture, style, and self-expression evolve in the metaverse. With nearly 80 million daily active users on Roblox, Modelverse is an immersive playground that inspires a connection with Gen Z through authentic, creative engagement. Gen Z prioritizes digital style: Over 56% of Roblox users say their avatar's look is more important than their physical appearance. Creativity meets community: Modelverse allows users to compete in fashion shows judged by Heidi herself. The shows feature events inspired by iconic gatherings like her Halloween party and award shows. Endless possibilities for brands: As commerce on Roblox grows, we’re building experiences that could bridge the gap between virtual and real-world products. The potential for digital-to-physical connections is limitless. If your brand is ready to explore how virtual worlds can drive engagement and build community, now is the time. Join us in the Modelverse, and let’s create experiences that inspire! #Modelverse #MetaverseMarketing #Roblox #SelfExpression #DigitalCulture #HeidiKlum #BrandEngagement #VirtualFashion #Roblox #Gaming Supersocial Inc. Roblox