Lead Brand Strategist & Brand Designer | Guiding Brands from Workshop Discovery to Meaningfully Crafted Launch into the World
Does your organization care about Brand Architecture? It should. Brand Architecture is one of the most commonly overlooked areas within branding, but an integral part, ensuring all branches, products, or services within your organization are cohesively aligned. Working on a brand architecture for your singular organization is a feat in itself... but merging three systems? Is that even possible? It is. This week, one of the most meaningful branding projects I've led to date has launched: the full Brand Architecture and Visual Identity system, connecting the North Carolina Association of Local Health Directors (NCALHD), the North Carolina Public Health Association (NCPHA), and the North Carolina Alliance of Public Health Agencies (NCAPHA) with their new overarching identity, the Collaboration. These three North Carolina health organizations have had a deep, historical impact on healthcare in our state. Pursuing their meaningful work together, they decided to join forces, and to make that connection visually. You can take a look at their individual websites here (developed by Angel Oak Creative): NCALHD: www.ncalhd.org NCPHA: www.ncpha.com NCAPHA: www.ncapha.org For a deeper look at the project, see the case study on Brasco ///'s portfolio page here: https://lnkd.in/ePXMCwbf Collaboration, we're cheering you on!
At long last, the redesigned websites for the North Carolina Association of Local Health Directors, North Carolina Public Health Association and NC Alliance of Public Health Agencies (NCAPHA) are live! Individual links are included in the comments. Special shout out to Brasco /// for the branding work and Angel Oak Creative for the web design and development. #publichealth
