Recruiter: “You’ve been out of the business too long.” Me: “I had a baby.” Recruiter: “Yeah. Well. That’s the feedback.” For context: This was for a part-time, 12-month contract, for a leading publication whose very foundations are built on the notion of female empowerment. For a job I’d done before – and with great (demonstrable) success. Had I just not been right for the role, fine. But this as the reason?!? This is what I took from the feedback: ‣ 'Women’s' media is in dire need of a shake up. ‣ The notion of “empowerment” is thrown around like a buzzword, but the substance – on a practical, actionable level – is, so often, lacking. ‣ If a brand claims to empower women, then its practices, from hiring to company culture, must reflect that... ‣ True empowerment means valuing experience, adaptability, and resilience, no matter the career path or personal choices. To anyone feeling sidelined by “feedback” like this: Keep going. Real empowerment starts with those of us who refuse to let outdated perceptions define us. If you’re a brand or publication committed to meaningful change, reach out. I’m here to help create content strategies that reflect what empowerment really looks like. And I know I’m not alone in this mission.
Brands are well intentioned but owned by big media companies who have a different agenda. Recruiters/recruitment industry culture - where to start…
I hear you! SO many brands speak about empowerment & diversity but don’t act in a way that back up their words! Great post ❤️
So true Kate! Pratice what you preach!! Hope you're well. xx
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Freelance Copywriter | Content Manager | hollybrowne.com
2moErgh, this is gross. And what a dated, disappointing approach?! The (sexist) assumption that inspiring women, mothers and leaders are no longer connected or ‘on the ball’ within the industry is appalling. The publication needs to do better, which feels like a total understatement.