Kate Farthing’s Post

Stop writing to EVERYONE. When your message is for everyone ↳ it resonates with NO ONE. Now look---Your audience has: ↳ specific needs ↳ pain points ↳ desires. If you don’t address them directly → they’ll move on. Your copy should speak to those: ↳ who matter MOST. → Speak their language. → Address their fears. → Show them you get it. The right message makes people feel seen ↳ That’s where CONVERSIONS happen. Because when you know YOUR people → the RESULTS follow. P.S: Let’s discover the true audience... ↳ for your BUSINESS together. → DM "Emotion" now!! Until next time, Ayesha

Get the audience hooked from the first words that come out of your mouth! Here are 4 great ideas on how to start your speech or presentation 🔥: 1. Silence When you walk up on that stage, use those few heartbeat moments to raise the tension in the room. Remember 👉 if you want to get attention - raise the tension! 2. What if … It's an entrance to a captivating story. It can be a question, it can be realistic or imaginary… 3. Factual introduction It's all about numbers, statistics and facts … It’s important to understand the numbers here, esp. how they cascade in importance. Note 👉 you need to punch the numbers with your voice. 4. I invite you on a journey … A journey is basically a storyteller's way of introducing an agenda. 5. Raise your hand if you … This intro comes in very handy esp. when your presentation is a decision-making pitch. You need that agreement from the get-go! It’s also great if your audience is compliant by doing what you say, by raising their hand, they are following your lead. Which introduction will you try next time? Let me know in the comments 🌟.

Why Should You Participate in my Expert Topic Workshop? 🚨Elevate Your Expertise: Stand out in your niche and become a recognized authority in your field. 🚨Boost Your Impact: Your message will captivate and inspire, driving your success to new heights. 🚨Transform Your Ideas: Turn your thoughts into a compelling narrative that resonates with your audience. 🚨Expand Your Reach: Leverage cutting-edge strategies to broaden your audience and extend your influence beyond your current network. 🚨Enhance Your Credibility: Gain the skills and knowledge to present yourself confidently and professionally, ensuring your expertise is acknowledged and respected in your industry. https://buff.ly/49Mb6AH

Are you ready to publish and profit? 📚 ✨ Your story has immense value, and organizations are always looking for impactful narratives. Believe in your work and take the leap! For tips on attracting bulk sales and securing speaking engagements, Comment 'BULK' below. Let’s make your story a success! 🚀 #BookSales #AuthorSuccess #SpeakingEngagements #BelieveInYourself #ImpactfulStories #SuccessJourney

To truly connect, speak their language. Understand the target problem in their words, pay attention to trends, and always stay relevant. Your pitch will hit the mark every time. 💬 TRUST ME. I KNOW! 😉 #publicspeakingtips #killerpitchmaster #speakingtips #publicspeakingskills #professionaldevelopment

Make things easier for others. It helps you make more money. And it helps you grow your audience. Talk about your: 1. PERSONALITY: ↳ Motivate and inspire. 2. KNOWLEDGE: ↳ Teach and help people think better. 3. EXPERIENCES: ↳ Share your journey, both wins and losses. 4. SKILLS: ↳ Show what you can do and offer tips. 5. VALUES: ↳ Talk about what you believe in to attract like-minded people. Why does this work? 1. CONNECTION: ↳ Sharing who you are helps people connect. 2. TRUST: ↳ Being real builds trust. 3. GROWTH: ↳ Helping others grows your audience. 4. CREDIBILITY: ↳ Showing your skills boosts your credibility. 5. ENGAGEMENT: ↳ Values-driven content gets people talking. People trust you for who you are. It’s not just about what you offer, but how you make your readers feel and think.

How are you earning trust today? Trust is not something that happens overnight. It’s built through consistent actions, rooted in authenticity. In this carousel, we dive into how aligning your core values with your actions can create strong, lasting relationships. When you lead with authenticity, you not only earn trust but cultivate deep connections that stand the test of time. Take a moment to reflect: What’s one way you can show up more authentically in your relationships today? For more tips, insights, and exclusive video and audio content on creating an online presence that actually connects, check out my free publication for coaches. https://buff.ly/3YSwH7c

The beginning is always the hardest. • For building an audience • Starting a business  • Writing a book The “hard” comes from a lack of clarity — nothing feels intuitive (yet). This is why “just start” is fantastic advice. The action of starting creates momentum eventually, but more importantly: clarity.

Somebody asked me for help in crafting their testimonial about a recent keynote I delivered. Testimonials are gifts, and like all gifts, we want to make sure they fit. So I deeply appreciated the clarifying questions...it means they care and they want to get it as right as can be. It also reminds me that not everyone knows what I think everyone knows. So if you are asking for (or have been asked to write) a testimonial, here is a way to craft it. 1) name where your audience was pre-talk 2) name a little of the content 3) speak to the shift as a result of the talk 4) name the anticipated longer term impact of that shift Pro-tip: if you're about to deliver a talk, write out your ideal testimonial based on the above...it will help keep you focused on the right things and will make your keynote even that much more potent. What would you add? 📷 : Margot Daley

Tell people what you want them to do. It sounds simple, but it's powerful. People need clear direction. If you want them to "Click here now," say it. If you want them to "Look at this," be direct. If you want them to "Watch this video," ask them to do just that. Don’t assume people will know what step to take next. Guide them. Be clear and direct in your calls to action. "Download this guide." "Sign up today." "Share this with a friend." These simple prompts can make all the difference. When you tell people what to do, you remove uncertainty. You make it easy for them to engage with your content. And when they know what to do next, they're more likely to take action. So don’t be shy. Spell it out. Use strong, clear language. Your audience will appreciate the guidance. And you’ll see better results. Remember, clarity leads to action.