Kate Cash’s Post

#Branding: The Fall of the #Mighty! Ever watched a brand rise to the top, only to crash and burn? From #logo disasters to viral #marketing fails, even the biggest brands slip up. But it’s not about the fall—it’s about the #comeback! What’s your favourite brand fail, and how could they have bounced back? Share your thoughts! #BrandingFails #EpicFalls #MarketingDisasters #RecoveryIsKey #Branding #Leadership #CLevel #CEO #COO #CMO #BusinessGrowth #Strategy #BrandStrategy #ExecutiveLeadership #CorporateIdentity #Innovation #BusinessTransformation #BrandResilience

Innovation of the ordinary invents the spectacular. ⚾️🍌 30,978 people would agree, given that Alex Box Stadium at Louisiana State University was sold out for three straight nights as the Savannah Bananas breathed new life into the home of the national champions field. Just one stop on their world tour of something so spectacular that looked nothing like baseball, but was everything you’d ever hope it could be. Jesse Cole and his Barnum-ian approach to baseball in the Savannah Bananas is the essence of brand experience! 🍌The game is more about the fans than the players. 🍌 Mere spectatorship elevates to active, consistent participation in the game—if a fan catches a fly ball, it’s an out in the game. 🍌 Players engage directly with the fans signing autographs and taking pictures before and after the game. 🍌 The baseball talent is real, but they’ve found a way to play it so that it’s FUN to watch. 🍌 And above all else… The fans CAN’T. GET. ENOUGH. Yes, it’s more of a show than a sport but the smile on my kids’ faces were real! And we walked away with a family memory—and the merch—to prove it. The brands that master this magic are the ones we don’t stop talking about. Turning the ordinary extraordinary happen is usually the answer that is staring you right in the face. Innovation equals captivation equals demand equals profit.✨ And if Banana Ball comes to your town, catch it. You’ll never regret it. #brandexperience #innovation #marketing #sponsorship

⚾ It’s not everyday a homerun lands in your lap. But today is your lucky day, marketing leaders! As baseball season winds down and budget season heats up, we put together a great lineup of tools, so you hit it out of the park with executive expectation alignment and budget approval you need to win! OK, whew. That was a lot of baseball metaphors to cram in. Here’s what we got for you. (And yeah, we know.... we could've gone the "Triple Play" route.) 1) A B2B CMO’s Guide to Marketing Budget Planning 2) Free Goal & Budget Alignment Toolkit 3) 50% discount off Revup if you sign up by October 31 ⤵️ See comments for the link. #MarketingROI #MarketingPlan #B2BMarketing #CMO

🌟 Reflection on Growth and Achievements 🌟 As I take a moment to reflect on my journey over the past few years, I am proud of the strides I’ve made and the milestones achieved. Sometimes, it's easy to get lost in the day-to-day hustle, but pausing to reflect reminds me of the incredible impact we've created. From rebranding three major brands and generating substantial social media growth, to launching hundreds of products and overseeing the success of three websites, the progress has been immense. A particular highlight has been launching a state-of-the-art trade store, now generating millions annually, alongside our incredible tradeshow exhibits that have boosted visibility and engagement. My team and I have crafted comprehensive marketing strategies that have fuelled company growth, improved Trustpilot ratings, and delivered results we're all proud of. #Reflection #Marketing #Growth #Innovation #BrandStrategy #Leadership

"How long does a FRENZY last?" Each FRENZY is unique in length and can have an extended and significant tailwind – meaning, you don’t just fall back into old rhythms after that first spark. A FRENZY provides you with increased brand awareness and expertise, positioning you as a leader, disruptor and innovator within your industry. And the best part is you’re not just limited to one – FRENZYs can happen again and again with the right story and strategy. If the life of your business is a mountain range, FRENZYs are at the peaks. There is success along the way, but the summit is the goal.

Should the Chicago Cubs be buyers or sellers at the trade deadline? What can businesses of all sizes learn from the fate of a baseball team? This week's Musings addresses when to hold/when to fold. There are no easy answers. Yet, in today's digital marketing era, we scrutinize every ad impression served. Imagine if baseball players were traded away based upon one performance at the plate! Crazy, right? Read on and let me know what you think. #baseball #analytics #marketing #strategy #smallbusiness #themarketingdemocracy

The pursuit of perfection is not the ruin of a better approach Our strategic approach helps you to implement a variety of targeted marketing activities to achieve a seamless route to market Discover the possibilities #cmo #branding #leadership

⚾️ Marketing reminds me of Baseball Especially the impact of leveraging video marketing in your process as a business today Critical to help build trust and credibility to drive home results for your business In baseball, in order to manufacture runs as a team the goal each inning is the following Get ‘em on ➡️ get ‘em over ➡️ get ‘em in In the financial world it is all about marketing your brand to get prospects engaged with your team (get ‘em on) From there, you need to build trust and credibility to help convert this prospect to a client where video can help expedite this process and also leverage your time more efficiently as the advisor when you remove yourself from physically having to be there (get ‘em over) Finally.. Turning this prospect into a client (get ‘em in) Proud to have our advisors leveraging our studio and executing the execution guide each advisor puts together at the end of our Simplicity Group AST Our alien 👽 crushed it this week Katie Braden, CFP®

What do 𝘆𝗼𝘂 call the white bit in the middle of this venn? I guess it depends on the lens you're looking through. To some it will be product-market-fit. To others the value proposition. To me, it is positioning. Positioning is the place where market perceptions meet with your product, your brand, your value proposition, your marketing efforts, and myriad other inputs that create your company or product story. Without a clear position you will struggle to educate your market as to why you matter to them. If you're not clear on your position, your market certainly won't be. Have you ever followed a process to get to clear on your position? If so, what was it? #pmf #founders #positioning #gotomarket

Your view never changes if you follow the BIG DOGS. #wizardofads #relationaladvertising #advertising #relationalmarketing #marketing #advertisingstrategy #marketingstrategy #businessgrowth #selling #relationalselling #mindset #leadership