Kate Gatfield-Jeffries’ Post

CBA-approved influencers! The Consumer Bankers Association has launched a campaign to provide consumers with resources to make informed decisions on choosing a credit card, including a new website (https://lnkd.in/ees55geU) and partnerships with TikTok and Instagram influencers to reach young adults. 👇 Three influencers have already posted videos paid for by the CBA encouraging consumers to visit the website to take a three-question Credit Matchmaker Quiz. 💡Innovative outreach through influencer partnerships. Who would have thought the CBA and TikTok?!? But what a great strategy to capture the attention of young adults, making it easier for them to engage and understand credit cards when there are so many options to choose from. Trade associations, government agencies and other industry organizations have to adapt to the shifting media landscape like everyone else. 💡💡Credibility boost. Partnering with a reputable organization like the CBA can significantly boost the credibility of influencers when they make financial recommendations. This could lead to more banks and affiliate sites establishing partnerships with this specific set of CBA-approved influencers. 😂#NOTpaidforbytheCBA #socialmediamarketing #influencermarketing #advertising #marketing #creditcards

We all see it—scroll through Instagram, and there’s an influencer promoting something new at every turn. It’s no secret that brands are reaping the rewards of these partnerships. But how do brands figure out which influencer is best for them? After all, not all influencers are a perfect match. Here’s a short checklist you can follow when searching for the right influencer: ✅First, be clear on your goals. Are you trying to get your name out there, drive sales, or launch a new product? Knowing what you want makes it easier to find an influencer who can actually help. ✅The influencer's audience should align with your target demographic. Research where your audience spends time and which voices they trust. For example, if your brand caters to young teenage girls, seek out influencers who effectively reach this demographic. ✅The influencer you choose should reflect your brand's values and aesthetics. FabIndia, for instance, works with influencers who promote traditional crafts and sustainable living, just like the brand itself. ✅You don’t always need to go straight for the big names. Sometimes, micro-influencers with smaller but highly engaged audiences can be more valuable than influencers with millions of passive followers. Look for influencers who spark genuine conversations and foster real interactions. So, before you jump on the influencer marketing bandwagon, take your time, do your research, and make sure your partnership feels like a natural fit. #influencers #influencermarketing #brands #partnerships

CONNECTING WITH YOUR COMMUNITY IS MORE IMPORTANT THAN INFLUENCER TRIPS 🚨 Events that are just built for influencers are long gone. What’s the point in spending even more of your marketing budget on them when you could invest in your relationship with your community? This is the new direction for brands. We’ve seen: 1. REFY took their community to Majorca 2. MAEBE pop up tickets sold out in 4 minutes 3. IN THE STYLE giving free coffee all weekend and launching their collection for consumers to shop *before* even influencers Ok so number 3 is a shameless plug but that’s what LinkedIn is all about right? From our pop up we garnered 5.3M reach, 6M impressions and 65 pieces of usable UGC. The pop up cost £200… not a bad ROI. You won’t get that out of an influencer. Are you investing in your community or just your influencer strategy?

Is Canada's influencer marketing growth reflective of the wider marketing ecosystem? 🚀 Trusted Voices: A staggering 68% of Canadian internet users trust influencers, with over 12 million engaged followers driving a new era in digital marketing. 👁️ Engagement Hub: Instagram, TikTok, and YouTube are not just platforms; they're engagement powerhouses, sparking conversations and fueling the rise of social commerce in Canada. 💼 Strategic Investments: Canadian brands are wisely navigating influencer marketing, with a keen eye on Gen Z's preferences. As social commerce thrives, expect over 11 million Canadians to make influencer-inspired purchases this year. 🔝 The 'Big Three' Unleashed: Maximize your impact by harnessing YouTube's creative legacy, Instagram's investment prowess, and TikTok's Gen Z magnetism. 📊 Your Move: How are you integrating influencer partnerships to resonate with the Canadian market's quest for authenticity? Let's discuss the strategies that are shaping the future of social engagement and trust. Share your insights below! #CanadianInfluencers #SocialMediaTrends #InfluencerEngagement #ContentCredibility #SocialMediaStrategy #DigitalMarketingCanada #GenZMarketing

Is the Influencer Economy on the Decline? According to some reports, the influencer economy may be cooling down. But does that spell bad news for everyone? Here’s why I believe certain influencers will not only survive but thrive in this evolving landscape: 1. Strong Communities Influencers who’ve built genuine, loyal communities will find that their audience backs them up regardless of sponsorship cuts. 2. Authenticity & Growth Those who’ve transparently documented their journey online create a sense of shared success with their followers. The influencers who let their audience feel a part of their story are building lasting bonds. 3. Diversified Income Streams Influencers who’ve gone beyond brand deals—by launching businesses, offering services, or even digital products—are less reliant on fluctuating ad budgets. But here’s the thing, As influencer marketing changes, will it become a space for only a few to thrive? Or will new strategies and platforms emerge that shake up the landscape yet again? What do you think—are we witnessing a decline or simply a transformation? #influencermarketing #influencer

🤳 Being an influencer has evolved from a side hustle into a full-time profession for many, often yielding significantly higher earnings compared to traditional office jobs. Here in our blog, we unveil the secrets of influencer income. Read to know more. #gazzabkoo #influencer #howtoearnmoney #influencerculture https://lnkd.in/d5ecv6RA

6. 𝑫𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 𝑩𝒆𝒕𝒘𝒆𝒆𝒏 𝑻𝒓𝒂𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍 𝒂𝒏𝒅 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 In simple terms, here’s how Traditional Marketing and Influencer Marketing differ: 𝑻𝒓𝒂𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: It includes things like TV ads, billboards, newspapers, and radio ads. ⚡Companies directly promote their products. ⚡It targets a large, general audience. For example, an ad on TV can be seen by anyone watching, but not everyone may be interested. ⚡It feels more formal and less personal. People may not trust the message right away because it comes straight from the brand. 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: ⚡This involves partnering with social media influencers who promote the product to their followers. ⚡Influencers are people who are trusted and followed on platforms like Instagram, YouTube and X. ⚡It targets a specific group of people who follow and trust the influencer. These followers are more likely to be interested in what the influencer talks about. ⚡It feels personal and relatable. Since the influencer is trusted, their followers are more likely to believe in the product they are recommending. In short, 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 is like putting up a huge billboard for everyone to see, while 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 is like having a trusted friend recommend something to you personally. #InfluencerMarketing #TraditionalMarketing #MarketingDifference #SocialMediaMarketing #BrandBuilding #DigitalMarketing #IncerInfluencermarketingAgency #Incer

Influencer marketing has revolutionized the marketing industry 🌍💡. What started with a few bloggers and YouTubers has now turned into a massive ecosystem of creators on every platform! Whether it’s fashion, tech, fitness, or even niche hobbies, there's an influencer for every audience segment 🎯. Gone are the days of one-size-fits-all advertising—now it’s about authentic connections and relatable personalities. Brands are leveraging influencers who already have a strong bond with their followers, leading to better engagement and trust 🔥✨. It’s like a marketplace of micro-communities where everybody can be “famous” in their own space 🎤. Whether it’s a creator with 1,000 fans or 1 million, each one has the power to drive meaningful impact 💥. The beauty of it? It’s not just about big names anymore. Micro and nano-influencers are proving that you don’t need millions of followers to make a difference—just the right audience 👏📈. #InfluencerMarketing #DigitalMarketing #SocialMediaStrategy #ContentCreators #MarketingTrends #BrandBuilding #NanoInfluencers #MicroInfluencers #MarketingEvolution #AuthenticConnections

🚨 Think All Influencer Partnerships Will Be a Win? Think Again. 🚨 In my recent LinkedIn Live with Marion Balinoff, we tackled a common misconception: that every influencer should and will drive profitable results. Spoiler alert: They won’t and don't need to. Here’s why … 🎯 Not All Influencers Deliver. Expect only about 30% of your influencers to be truly profitable on the first test. The rest? They’ll barely break even. You have to then double down on creators with affinities to your top performers and build long-term agreements. 🎯 Focus on Testing. Diversify your influencer pool to find those hidden gems. Test different influencers to pinpoint who truly drives conversions. 🎯 Campaigns Need Balance. Don’t bet all your budget on a single influencer. Spread it out to maximise your chances of success. Too many brands spend all their budget on a single creator 🎯 Understand Metrics. Track more than just clicks - look at conversion rates, ROAS, brand uplift and retention to get a full picture of the performance of an influencer over a wider scale. Curious about how to optimise your influencer campaigns to achieve performance? Let’s chat about it. Drop me a DM! Also, find the link to the LinkedIn Live recording with Marion Balinoff in the comments! #InfluencerMarketing #CampaignStrategy #MarketingInsights #Optimisation #InfluencerCampaign

Are you looking to turbocharge your influencer marketing efforts on Instagram, YouTube, Look no further! I offer a comprehensive service where I will meticulously curate a list of the most influential and effective content creators across these popular social media platforms. My Service includes: 1. In-depth Research: I will conduct extensive research to identify the most relevant influencers in your niche or industry. This ensures that your marketing efforts align perfectly with your target audience. 2. Customized Lists: I will create tailored influencer lists for Instagram, YouTube, catering to your specific campaign goals and budget. 3. Performance Metrics: You will receive key performance metrics for each influencer, such as follower growth trends and past campaign results, empowering you to make informed decisions. My Services Research Influencers Influencer Type  Nano<10K fans Micro<100K fans Macro>100K fans Country / Location of Influencer (USA, UK, GER, Europe, AUS, ASIA) User Name Full Name Profile / Channel URL No of Followers / Subscribers Contact Details: Email/Ph  Engagement Rate Audit of Followers (Real/Fake) Industry /Niche Health & Wellness Music & Bands Sports & Fitness Platform Type Instagram LinkedIn Audience size 10,000 – 100,000 followers Audience age groups 19–35 years old 46–55 years old Audience gender All Influencers Country Australia Germany Sweden United Arab Emirates United Kingdom #digitalmarketing #digitalplatform #socialmediamarketing #socialmediamanager #socialmediamarketingtips #socialmediamanagement #socialmediastrategy #socialawareness #itkhalilmk #itkhalilxmk #itexpert #hasan36968 #virtueviewit #influencershorts #influencer #influencerdigital #influencermarketing #influencers #influencercreator #influencermanagement #influencerstrategy #contentinfluencer #influencergrowth #influencerlife #influencerswanted #influencerlifestyle