Kate Engler’s Post

Looking for tips on how to request a correction from a journalist?

Great insights from PRWeek about best practices for requesting revisions from journalists! It’s important to express gratitude for their coverage, keep your revision requests concise and provide a brief suggestion for correction. These tips can strengthen your relationship with reporters and outlets, a critical part of PR!  Read more: https://lnkd.in/gtphrcEa #Journalism #PRTips  

Struggling to get the media attention your business deserves? You might be making some common pitching mistakes that are easy to fix! One major pitfall is targeting the wrong journalist. Research shows that 75% of pitches journalists receive are irrelevant to them. Before you send your pitch, make sure you're reaching out to the right person—someone who covers topics related to your story. Tailoring your message increases the chances of your pitch getting noticed and avoids ending up in the trash. Curious to learn more? Read the full blog to discover how to craft pitches that stand out:

Good public relations starts with giving journalists what they want. And what do journalists want? News worth talking about. Katelynn Marfousi delves into how to develop better pitches (and stronger journalist relationships) by establishing newsworthiness in this recent article.

Confusing 'article' with 'media release' could be your biggest publicity mistake. When it comes to getting coverage, you need to send journalists a media release, not an article. Think of it as the smell of a BBQ sausage sizzling—tempting, but leaving them wanting more! A media release is your #1 door opener, the way to get your story idea across. Want to know why? It’s all about enticing them with the right pitch. Discover the key difference between media and articles in our latest blog. Read more here!

Sending an article instead of a media release? You might be missing out on valuable coverage. In publicity, a media release is designed to grab attention, like the irresistible smell of a sausage sizzle, not the fully cooked meal. 🍽️ Journalists want the pitch, not the final product. At our MasterClass, journalists always emphasize the importance of emailing your media release first. It’s all about building the right connection. Curious about crafting the perfect pitch? Read the full blog here!

"I need you to share the contact info of these journalists you're pitching, Jeremy." No. The answer is always an emphatic no. And for so many different reasons, but none of them are what you're probably thinking. So why won't publicists share journalists' contact info with clients? Well, the first and most important reason is that if you're working with a publicist, there's nothing that you, as the source, can email them that will increase your chances of getting featured. In fact, it actually hurts your chances. So that can obviously hurt you, and it can also hurt us and our other clients when a client damages a relationship a publicist has with a journalist. We also value the journalists we collaborate with, so we don't want them getting bombarded with more emails than they're already getting. I'm sure you can relate because you also probably get more email than you need. Does this mean no one outside the PR industry can get access to journalists contact info? Of course not. There are dozens if not hundreds of tools that provide contact info on all kinds of people. But the value isn't in the info itself. The real value is in the strategy and creativity behind the campaign, and relationships with journalists, which is where a seasoned publicist or PR firm come into play.

The secret to successful media coverage? Master the media release! A media release is the #1 tool for getting your pitch noticed by journalists. Forget about calling—journalists prefer email, and they want a short, compelling pitch with an irresistible headline. At our Meet the Press MasterClasses, we break down how to craft the perfect release, but for now, check out the blog to get started on the basics of mastering media releases:

Did you know that 75% of pitches journalists receive are completely irrelevant to them? That’s 75 wasted emails out of every 100 from businesses trying to secure media coverage! No wonder journalists feel jaded, frustrated, and exhausted. Research from PR NewsWire shows that nearly half of media releases lack news value and most don’t align with the audience’s interests. It’s a lesson for businesses: the key to success lies in relevance. Journalists need stories that attract their audience, not just another generic pitch. Before hitting "send," take the time to research the publication or program. Know their audience, understand their interests, and make sure your pitch is on point. This is how you make your message stand out! Want more insights? Read the full blog here to learn how to craft the perfect pitch: