Kate Engler’s Post

Did you know that 75% of pitches journalists receive are completely irrelevant to them? That’s 75 wasted emails out of every 100 from businesses trying to secure media coverage! No wonder journalists feel jaded, frustrated, and exhausted. Research from PR NewsWire shows that nearly half of media releases lack news value and most don’t align with the audience’s interests. It’s a lesson for businesses: the key to success lies in relevance. Journalists need stories that attract their audience, not just another generic pitch. Before hitting "send," take the time to research the publication or program. Know their audience, understand their interests, and make sure your pitch is on point. This is how you make your message stand out! Want more insights? Read the full blog here to learn how to craft the perfect pitch:

Irrelevant pitches are a major reason why businesses fail to get media coverage. Research shows 75% of pitches clog up journalists’ inboxes with content that doesn’t fit. And that’s a surefire way to frustrate a journalist. To break through, you need to know the publication, understand the audience, and craft a pitch that delivers real news value. Journalists are in constant competition for attention—help them win that competition. Need tips to make your pitch stand out? Read the full blog here! https://lnkd.in/gTtvj5vB

Irrelevant pitches are a major reason why businesses fail to get media coverage. Research shows 75% of pitches clog up journalists’ inboxes with content that doesn’t fit. And that’s a surefire way to frustrate a journalist. To break through, you need to know the publication, understand the audience, and craft a pitch that delivers real news value. Journalists are in constant competition for attention—help them win that competition. Need tips to make your pitch stand out? Read the full blog here!

In my 25+ years of experience in the media industry, one thing stands out - journalists need pitches that truly resonate. Quality journalists are inundated with hundreds of pitches daily, so having a compelling angle is key to grabbing their attention. Plugging your business excessively or lacking a captivating hook can be a deal-breaker. I loved this insightful article from CIPR Inside magazine that highlights "Five Things Journalists Hate to See in a Pitch":👀 #MediaIndustry #JournalismTips #PublicRelations

Imagine owning a business where 75% of customer requests were for something you didn’t even stock. Frustrating, right? That’s exactly how journalists feel when irrelevant pitches flood their inboxes. PR NewsWire’s research found that 68% of media approaches are unsuitable for the audience they serve. Journalists are in constant competition for eyeballs and eardrums, and they need relevant stories to keep their audience engaged. Want to make sure your pitch doesn’t end up in the trash? Do your homework. Know the outlet, understand their audience, and align your message with what matters to them. The best pitches are the ones that resonate! Curious to know more? Check out the full blog for tips on how to get journalists hooked:

#muckrackreport #journalingcommunity Why are journalists saying 'no thanks' to PR pitches? It's all about relevance! The #StateOfJournalism2024 report unveils a major insight: the key to catching a journalist's eye isn't just about being newsworthy but being right on the topic. Let's align our pitches to what journalists truly cover. Swipe up for more insights from the report! #JournalismInsights #Why are journalists saying 'no thanks' to PR pitches? It's all about relevance! The #StateOfJournalism2024 report unveils a major insight: the key to catching a journalist's eye isn't just about being newsworthy but being right on the topic. Let's align our pitches to what journalists truly cover. Swipe up for more insights from the report! Read the full report here: https://lnkd.in/dBjQeVRj #JournalismInsights #muckrack2024MuckRack2024

It’s probably not what you’d expect to hear from a PR professional, but it’s true: your news releases are largely a waste of time. Senior Associate Joseph Luongo explains why — and what you should do instead to successfully market your story to journalists.   #publicrelations  #prstrategy #earnedmedia   https://lnkd.in/e5JYZycP

#muckrackreport #journalingcommunity Why are journalists saying 'no thanks' to PR pitches? It's all about relevance! The #StateOfJournalism2024 report unveils a major insight: the key to catching a journalist's eye isn't just about being newsworthy but being right on the topic. Let's align our pitches to what journalists truly cover. Swipe up for more insights from the report! #JournalismInsights #Why are journalists saying 'no thanks' to PR pitches? It's all about relevance! The #StateOfJournalism2024 report unveils a major insight: the key to catching a journalist's eye isn't just about being newsworthy but being right on the topic. Let's align our pitches to what journalists truly cover. Swipe up for more insights from the report! Read the full report here: https://lnkd.in/dBjQeVRj #JournalismInsights ##muckrack2024MuckRack2024

We are often asked how long a media release should be. Some suggest no more than a page, others say it can be up to three. Our answer? Find out in Joe Wilkie's latest blog what the ideal length for a media release is and what are some of the no-nos when is comes to media releases and engaging with journalists. #mediarelease #mediarelations #pbcomms #publicrelations #workingwithmedia

Knowing how to contact journalists is an in-demand skill. It takes time, effort, and know-how to find journalists in your niche and craft a pitch that gets read. Read more: https://bit.ly/4iFbd5C