Digital Marketing Agency Kasiandnosi’s Post

You shouldn't reach your ICP with LinkedIn ads. This change in targeting decreased CPA by more than 70%. You can target perfect firmographics and reach your target persona. But only part of your audience will interact with your ads and convert. Narrow down what works in the channel based on data. Here are some examples: - Split campaign with specific job titles that resonate more - Narrow down the company size despite them being fit - Pick specific industries that work better How you can do it? Well, it is easier when you run lead gen campaigns, and you get form submissions. You can see the form submission rate and what got clicks and didn't convert. Use this data to refine your audience. Recently, I reviewed targeting in one campaign. I noticed a pattern in people with the job titles who submitted the form. Company sizes and industries as well. In the separate campaign with optimized targeting, the CPA decreased by more than 70%, and the form completion rate increased by 10x. Because of that, we reached only part of the ICP. But we have a limited budget and have to be more efficient. The goal is to reach people who are a better fit and likely convert from LinkedIn. It will get you results faster, and you can start scaling with confidence. If you grow the budget later, you can expand your targeting again. #b2bsaas #paidads #googleads #linkedinads #demandgen

Effective Ways to Generate Leads on Facebook Facebook can be an excellent source for lead generation due to its vast user base, advanced targeting options, and various features designed for business use. Here are some effective strategies to generate and outsource clients from Facebook described as under; Create a Business Page Professional Presence: Establish a professional business page to showcase your brand, services, and customer testimonials. Content Sharing: Regularly post valuable content such as articles, blog posts, videos, and infographics to engage your audience. Facebook Ads Targeted Advertising: Utilize Facebook’s advanced targeting options to reach specific demographics, interests, behaviors, and locations. Lead Ads: Use Facebook Lead Ads to collect leads directly on the platform without requiring users to visit an external landing page. Retargeting: Implement retargeting ads to re-engage users who have previously interacted with your page or website. Facebook Groups Join Relevant Groups: Participate in groups related to your industry to connect with potential clients and establish your expertise. Create a Group: Start your own group to build a community around your brand, provide value, and generate leads organically. Engage with Your Audience Respond to Comments and Messages: Promptly reply to comments and messages to build relationships and trust with potential clients. Host Live Sessions: Conduct live Q&A sessions, webinars, and product demos to interact directly with your audience and generate interest. Content Marketing Educational Content: Share informative content that addresses your audience’s pain points and positions your business as a solution. Visual Content: Utilize images, videos, and infographics to capture attention and convey your message effectively. Offers and Promotions Exclusive Deals: Provide special offers, discounts, or free trials to entice potential clients to take action. Contests and Giveaways: Run contests and giveaways to increase engagement and attract new leads. Utilize Facebook Analytics Monitor Performance: Use Facebook Insights to track the performance of your posts, ads, and page engagement to optimize your strategy. Adjust Tactics: Continuously refine your approach based on the data to improve lead generation results. Partnerships and Collaborations Influencer Marketing: Collaborate with influencers in your niche to expand your reach and attract new clients. Cross-Promotions: Partner with complementary businesses to promote each other’s services to your respective audiences. By leveraging these strategies, you can effectively generate leads and outsource clients from Facebook, turning the platform into a powerful tool for business growth. #facebook #leadgeneration #outsourcing #customers #clients #buyers #business #startup #importexport #socialmedia #letsconnect #leads

Unlocking Sales Potential: How Businesses Can Generate More Leads with Social Media 💡 By Engineer Fortune Leo Kangwa Bsc (cs) In today’s digital age, social media is not just about likes and shares; it’s a goldmine for generating sales leads. Here’s how businesses can effectively leverage social media to boost their sales pipeline: 1️⃣ Targeted Advertising: Platforms like Facebook, Instagram, and LinkedIn offer advanced targeting tools. By focusing on specific demographics, interests, and behaviors, businesses can attract their ideal customers. 2️⃣ Content That Converts: High-value content such as videos, blogs, infographics, and live sessions grabs attention and builds trust. Ensure your content provides solutions to customer pain points and includes clear calls to action (CTAs). 3️⃣ Engage with Authenticity: Customers are drawn to brands that interact genuinely. Respond promptly to comments, DMs, and reviews. Hosting Q&A sessions or polls can also spark meaningful conversations. 4️⃣ Lead Magnets: Offer something valuable—free eBooks, webinars, discounts, or trial periods—in exchange for contact information. This helps in nurturing prospects into loyal customers. 5️⃣ Collaborate and Influence: Partnering with influencers or industry leaders can amplify your message and introduce your brand to a larger, relevant audience. 6️⃣ Leverage Analytics: Use insights from social media analytics to track engagement and optimize campaigns. A data-driven approach ensures your strategies are effective and continuously improving. 7️⃣ Utilize Paid Campaigns: Organic reach is valuable, but combining it with paid campaigns can scale your lead generation efforts exponentially. Social media isn’t just a communication tool; it’s a powerful sales driver. By implementing these strategies, businesses can attract, engage, and convert more leads—turning followers into loyal customers. 🌟 What’s your top strategy for using social media to generate leads? Let’s discuss in the comments! #SocialMediaMarketing #LeadGeneration #SalesTips #DigitalMarketing #BusinessGrowth

Optimise Your Facebook Ads for Local Lead Generation If you’re a local business owner, optimising your Facebook Ads for local lead generation is essential. With these strategies, you’ll maximise your ad spend and attract more qualified leads. The Power of Facebook Ads for Local Businesses Facebook Ads offer unparalleled targeting capabilities to help local businesses reach their ideal audience. Focusing on local lead generation ensures your ads are seen by the right people at the right time, boosting calls, foot traffic, and sales. Let’s dive into making the most of this powerful tool. Targeting: Precision is Key To optimise your Facebook Ads, start with precise targeting. Facebook’s location targeting allows you to focus on specific postcodes, cities, or even a radius around your business location, ensuring your ads are shown to users in your service area. Combine location targeting with demographic filters such as age, gender, and income level to refine your customer profile. Use interest targeting to reach users likely interested in your services. For instance, a local HVAC company could target homeowners in their area to significantly increase ad relevance and effectiveness. Crafting Localised Ad Content With targeting set, focus on your ad content. Make your ads as relevant as possible to your local audience. Hyper-Local Messaging: Include the city or neighbourhood name in your ad copy to instantly connect with local users. Highlight local events, promotions, or community involvement to resonate with your audience. Eye-Catching Visuals: Use high-quality images featuring local landmarks, happy customers, or your business. Visuals reflecting the local community foster a stronger connection and boost engagement. Optimising Delivery and Budget Effective ad delivery and budget management are crucial for maximising your campaign ROI. Start with a smaller budget to test different ad creatives and targeting options. Scale up based on performance, allocating more budget to high-performing ads and reducing spend on underperforming ones. Schedule your ads during peak hours when your target audience is most active on Facebook. Use Facebook’s ad scheduling tools to set specific times and days for your ads, ensuring maximum visibility and engagement. The Bottom Line Optimising Facebook Ads for local lead generation involves precise targeting, compelling creative, and ongoing optimisation. Leveraging Facebook’s robust ad tools and focusing on local relevance can drive more qualified leads and deliver exceptional results for your business. Need Help? Let us handle this for you! Find some time to chat with a member of our team to learn more. Stay strategic, #LocalMarketing #FacebookAds #LeadGeneration #DigitalMarketing #SmallBusiness #MarketingTips #SocialMediaMarketing #UKBusiness

What if a platform could get you 2x as many leads as any other social media channel while costing 28% less than Google AdWords? 📈 LinkedIn can deliver this kind of results! For 40% of marketers, LinkedIn is the top channel for generating high-quality leads. Here’s why: 🤝 Connect with 63 million decision-makers. 🤝 4 out of 5 LinkedIn members drive business decisions. 🤝 LinkedIn users have 2x the buying power compared to the average audience. 🤝 Targeting data is more accurate since profiles are up to date. LinkedIn stands out by offering advanced targeting options, including: 👉 Company targeting (for ABM) 👉 Contact targeting with your own contact list 👉 Retargeting 👉 Interests 👉 Groups 👉 Skills 👉 Job title 👉 Seniority Tempesta Media recommends using Lead Generation ads. This feature collects contact information from LinkedIn users with a simple click. Here’s how to generate high-quality leads with this format: ❎ Display sponsored content in users' feed or sending sponsored messages ❎ Include a strong CTA and provide value to engage users ❎ Grab attention with a high-quality image and insightful copy ❎ Thought leadership matters. Three out of four buyers use this type of content to create a shortlist of vendors ❎ Use different targeting options for a highly personalized approach. In previous campaigns, Tempesta Media has achieved an ROI of up to 250% with LinkedIn Lead Generation ads. Tempesta Media can help you get the most out of LinkedIn’s powerful targeting tools. Get started by taking our free marketing assessment. We'll use the results to determine the best way to connect with your audience on LinkedIn and other platforms. Check the link in the comments to get started👇 #LinkedInLeadGen #B2BAdsStrategy #LinkedInForBusiness #LeadGenerationTips #TempestaMediaAds

How to Generate Quality Leads on Facebook & Instagram with Ads In today’s digital landscape, Facebook and Instagram remain top platforms for lead generation. But generating leads alone isn’t enough—quality is what drives conversions and builds lasting client relationships. Here are some effective strategies to ensure your ads attract the right people: 1. Refine Your Targeting – Use advanced targeting options to reach people who match your ideal client profile. Utilize interests, behaviors, and demographics to narrow your audience and focus on those more likely to engage. 2. Utilize Lookalike Audiences – Create Lookalike Audiences based on existing clients or website visitors to find new leads who share similar characteristics. This approach helps bring in users who are already inclined toward your services. 3. Leverage Video Ads – Video is highly engaging and allows you to communicate more about your service in a short amount of time. Use testimonials or behind-the-scenes videos to build trust and showcase your expertise. 4. Optimize Your Landing Page – An effective ad is only half of the equation. Your landing page should be clear, easy to navigate, and optimized for conversions. Make sure it aligns with your ad message to create a smooth experience for potential clients. 5. Incorporate Lead Magnets – Offer valuable content in exchange for contact information. Whether it’s an eBook, checklist, or webinar, lead magnets attract those genuinely interested in your services, making it easier to nurture quality leads. 6. A/B Test Regularly – Run A/B tests to refine each aspect of your ad, from images and copy to CTA buttons. Testing helps you continuously improve your campaigns for better results. Generating quality leads on social media requires a focused approach and regular fine-tuning. With the right strategy, you can attract potential clients who truly resonate with your brand and are more likely to convert. What’s your go-to tactic for driving quality leads? #DigitalMarketing #LeadGeneration #FacebookAds #InstagramAds #MarketingTips

To enhance lead generation, LinkedIn should focus on the following steps: Targeted Advertising: Utilize LinkedIn's advanced targeting options to reach specific demographics, industries, and job roles, ensuring ads are shown to the most relevant audiences. Content Marketing: Regularly post valuable content such as articles, videos, and infographics that address the pain points and interests of potential leads. Lead Gen Forms: Implement LinkedIn’s Lead Gen Forms in sponsored content, making it easy for users to express interest without leaving the platform. Engage with Insights: Use LinkedIn’s analytics tools to gain insights into audience behavior and preferences, adjusting strategies accordingly. Networking and Outreach: Actively participate in relevant groups, and engage with potential leads through thoughtful comments and personalized connection requests. Webinars and Events: Host and promote webinars or virtual events to provide in-depth knowledge and foster direct interaction with prospects. Sales Navigator: Leverage LinkedIn Sales Navigator to identify and connect with high-quality leads through advanced search capabilities and tailored recommendations. By integrating these strategies, LinkedIn can effectively generate and nurture leads, driving business growth and strengthening professional networks.🌎🌎 #LinkedIn #Lead #AminaAkter

Curious about what's inside our FREE Ebook? Here's a sneak peek! 👀 “Social media has transformed the landscape of lead generation, offering an unprecedented reach to businesses. In this chapter, we will explore the profound impact of social platforms, delve into strategies for effective lead generation on major platforms such as Facebook, LinkedIn, X (formerly Twitter), and Instagram, and examine real-world results, case studies, and insights from notable experts and businesses." 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗲𝗮𝗰𝗵 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 "The pervasive presence of social media platforms has created a global ecosystem that hosts billions of daily users. Leveraging the reach of these platforms is paramount for successful lead generation." "𝙏𝙝𝙚 𝙠𝙚𝙮 𝙞𝙨 𝙩𝙤 𝙡𝙞𝙨𝙩𝙚𝙣, 𝙚𝙣𝙜𝙖𝙜𝙚, 𝙖𝙣𝙙 𝙗𝙪𝙞𝙡𝙙 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨 – 𝘿𝙖𝙫𝙞𝙙 𝘼𝙡𝙨𝙩𝙤𝙣, 𝘾𝙈𝙊 𝙤𝙛 𝙄𝙣𝙩𝙧𝙤𝙝𝙞𝙫𝙚.” 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: 𝗞𝗲𝘆𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 "𝟭. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: Social media platforms are home to diverse audiences, each with distinct preferences, demographics, and behaviors. This diversity offers businesses an array of potential leads. 𝟮. 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆: Social media's interactive nature allows businesses to engage directly with potential leads, fostering relationships and trust. The ability to respond promptly to queries and engage in conversations is invaluable. 𝟯. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗩𝗮𝗿𝗶𝗲𝘁𝘆: The versatility of social media content is a canvas for creativity in lead generation. From text and images to video and stories, businesses can experiment with diverse content formats. 𝟰. 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Paid social advertising has revolutionized lead generation. These platforms offer precision targeting, enabling businesses to reach their ideal audience with tailored messages." Are you ready to dive deeper? Download your FREE copy now and unlock the full potential of your marketing and sales organization! 📚💡 ZAZZ Digital Free Book Offer - https://lnkd.in/ghQaikWQ #leadgeneration #marketinginsights #salessuccess #sneakpeek