Kasey Brown’s Post

**The Business Impact of JJ Redick as the New Coach of the Los Angeles Lakers** In a surprising yet strategic move, the Los Angeles Lakers have appointed JJ Redick as their new head coach. Known for his sharp basketball IQ and analytical prowess, Redick’s transition from player to coach marks a new chapter not only for the Lakers but also for the broader business landscape of the NBA. Here are a few business insights from this move: Fresh Leadership and Innovation: Redick's recent playing experience and strategic thinking can drive team cohesion and performance, highlighting the value of innovative leadership in any organization. -Enhanced Brand Image and Marketability: Redick's presence boosts the Lakers' brand image, attracting a diverse audience. This shows how aligning leadership with brand values can enhance marketability. -Increased Media and Sponsorship Opportunities: With his media-savvy nature, Redick can attract more media coverage and sponsorships. Companies can learn the importance of having leaders who enhance media relations and partnerships. -Strategic Community Engagement: Redick's ability to connect with the community can strengthen the Lakers' local and global presence, emphasizing the role of leadership in community engagement. -Talent Acquisition and Retention: Redick's reputation can attract and retain top talent, illustrating how charismatic leadership is crucial in talent management. -Financial Implications: While the immediate financial impact is uncertain, long-term benefits could include improved performance, merchandise sales, and ticket revenues. Investing in strong leadership can lead to enhanced financial performance. Redick’s appointment is a powerful example of how strategic leadership can drive business growth. What are your thoughts on the impact of leadership changes in organizations? How do you think Redick will impact the Lakers? This is a huge move for both the Lakers and Redick. #Leadership #BusinessStrategy #Lakers #JJRedick #NBA #BusinessGrowth

Village life meant climbing trees, and competing with Monkeys for jackfruit, “Jambula” & Passion fruits.___ Climbing a wrong tree or stepping on a dry branch? Now listen my friend in business: 📌Social Media Analytics is key in informing whether you're climbing the right Brand leadership ladder or not. Some of you don't even realise you ain't speaking to your ideal clients — You come to me and wonder, “why don't I get leads?”🔎 “𝐖𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐭𝐡𝐚𝐭 𝐰𝐡𝐞𝐧 𝐈 𝐠𝐞𝐭 𝐥𝐞𝐚𝐝𝐬, 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧,𝐭 𝐛𝐮𝐲? — 𝐓𝐡𝐞𝐲 𝐠𝐡𝐨𝐬𝐭 𝐦𝐞 𝐚𝐟𝐭𝐞𝐫 𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐨𝐟 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐢𝐧𝐠.” I ask and You say — “𝐌𝐲 𝐭𝐚𝐫𝐠𝐞𝐭 𝐢𝐬 𝐂𝐄𝐎𝐬 𝐨𝐫 𝐄𝐱𝐞𝐜𝐬 𝐨𝐫 𝐁𝟐𝐂 𝐨𝐫 𝐁𝟐𝐁 𝐝𝐨𝐢𝐧𝐠 𝐗” 𝐁𝐮𝐭 𝐢𝐧 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: 60% of your followers are PAs, VAs and social media managers 🤔 📌YOU are wasting time if you write to the wrong audience every day. Here's the thing: 1) Go to settings 2) Check for analytics 3) Look at who interacts with your content If you don't like the audience do this: → Get clear on your message → Write in the language of your Ideal Client (ICP) → Follow and engage with Your Ideal Client (ICP) → Go deeper into the needs of your ICP → Call out your ICP in the posts. Ps. Who is your target Audience? - (Share in comments so that they follow you) Follow Isaac Ssekisambu for more

Village life meant climbing trees, and competing with Monkeys for jackfruit, “Jambula” & Passion fruits.___ Climbing a wrong tree or stepping on a dry branch? Now listen my friend in business: 📌Social Media Analytics is key in informing whether you're climbing the right Brand leadership ladder or not. Some of you don't even realise you ain't speaking to your ideal clients — You come to me and wonder, “why don't I get leads?”🔎 “𝐖𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐭𝐡𝐚𝐭 𝐰𝐡𝐞𝐧 𝐈 𝐠𝐞𝐭 𝐥𝐞𝐚𝐝𝐬, 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧,𝐭 𝐛𝐮𝐲? — 𝐓𝐡𝐞𝐲 𝐠𝐡𝐨𝐬𝐭 𝐦𝐞 𝐚𝐟𝐭𝐞𝐫 𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐨𝐟 𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐢𝐧𝐠.” I ask and You say — “𝐌𝐲 𝐭𝐚𝐫𝐠𝐞𝐭 𝐢𝐬 𝐂𝐄𝐎𝐬 𝐨𝐫 𝐄𝐱𝐞𝐜𝐬 𝐨𝐫 𝐁𝟐𝐂 𝐨𝐫 𝐁𝟐𝐁 𝐝𝐨𝐢𝐧𝐠 𝐗” 𝐁𝐮𝐭 𝐢𝐧 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: 60% of your followers are PAs, VAs and social media managers 🤔 📌YOU are wasting time if you write to the wrong audience every day. Here's the thing: 1) Go to settings 2) Check for analytics 3) Look at who interacts with your content If you don't like the audience do this: → Get clear on your message → Write in the language of your Ideal Client (ICP) → Follow and engage with Your Ideal Client (ICP) → Go deeper into the needs of your ICP → Call out your ICP in the posts. Ps. Who is your target Audience? - (Share in comments so that they follow you)

Claudia Romero (@iamclauromero on Instagram) is a Personal Brand Strategist, Human Design expert and business mentor, that helps leaders to monetize their expertise and passions. Patti Dayleg (@malayacoaching on Instagram) is a Leadership Coach & Intersectional Strategist who helps BIPOC led organizations sustain their movements Both talk about how the community we’ve intentionally created inside Reclamation is unlike anything they’ve ever experienced. The love and support each woman has for each other inside the mastermind is life changing. Women need other women in their lives who think they’re the real deal. No competition, no jealousy. Just genuine love and support. Join Clau and Patti along with the other incredible women of color CEOs inside Reclamation Mastermind. Doors close TOMORROW and if you miss this round, the next one won’t kick off until February of 2025. Hit your 2024 goals, double your demand, double your income, and expand your CEO circle by joining us now. ____ Reclamation is a 12-month mastermind for WOC leaders who want to become in-demand thought leaders, in a space that centers their lived experiences. You will: - Confidently book out your offers through thought leadership - Become more visible and land speaking opportunities without pitching - Attract clients who will gladly pay 5 figures even if your offer is currently lower - Trust yourself more than you ever have and make confident CEO decisions - Grow in a WOC community who understands having a neurodivergent brain, kids, or a 9-5 - Have the nervous system and identity tools to navigate all seasons of life and business WHAT YOU GET: - Curriculum focused on leadership mindset, brand elevation, thought leadership and PR. - Trauma-informed mindset, marketing and leadership coaching for 12 months - Nervous system course and coaching to expand your capacity to scale - Guest expert workshops + peer coaching + M-F Slack support The investment is $10k paid in full or 7 payments of $1500 Doors close May 29th! Instantly plug in to the most incredible, influential WOC and First Gen CEOs who are redefining what it means to be industry leaders. Apply now: https://lnkd.in/g9bnaqUB #thoughtleadership #leadershipdevelopment #businesscoaching

Kristof Neirynck's leap-frogging from CMO into the CEO seat is a powerful suggestion of how #digitalmarketing, when it's aligned to revenue, can be a strong contender for business leadership. Worthy of a read! Read the full Raconteur article here: https://lnkd.in/eiPsXD7e

A Tale of Two Founders: A Masterclass in Brand Leadership and Public Perception Today offers a fascinating glimpse into how the actions of two high-profile founders have dramatically influenced the public perception of their respective brands. On one hand, we witness a founder succumbing to a public confrontation with a stand-up comedian infamous for his sharp, unfiltered comebacks—resulting in an unnecessary and avoidable social media spectacle. This move not only fueled negative publicity but also exposed the fragility of the brand’s leadership, highlighting the inherent risk when personal emotions are allowed to intertwine with public image. In stark contrast, another founder immersed himself in the day-to-day reality of his delivery partners—the backbone of his business—by going undercover to experience the challenges they face firsthand. His actions, grounded in empathy and understanding, didn’t just address a critical issue but elevated the brand’s authenticity by aligning leadership with the values of fairness and respect. These two scenarios underscore the far-reaching impact of leadership behavior on brand reputation. In one case, reactive and impulsive decisions led to reputational damage; in the other, proactive and empathetic leadership strengthened brand loyalty. For PR professionals and students alike, these examples serve as vital case studies, illustrating how the public actions of leaders can either erode or enhance a brand's credibility. Leadership isn't just about managing a business—it's about consistently reflecting the values that underpin the brand. #Ola #Zomato #PublicRelations #Leadership

We all have a leadership brand. So why not take a deliberate approach to shape an authentic brand that can significantly enhance our leadership value and impact and the future of our career? Learn how using assessment results can turn career goals into tangible actions that increase one’s leadership impact: https://bit.ly/3ybDXQV. #Leadership #Assessment #LeadershipBrand #LeadershipDevelopment

🏈🌟 What does winning in football have to do with winning in business? Let's take a cue from Quarterback Kirk Cousins' playbook on the power of alignment. I am a huge sports fan and often root for my local professional sports teams in Atlanta. During the free agency period, the Atlanta Falcons signed Quarterback Kirk Cousins to a four-year contract. During his first press conferences after signing his contract, when asked why he chose the Falcons, he made a statement that one of the things he looks for in deciding who to sign with is alignment from the owner down through the leadership ranks to the player level as he believes this is needed for a team to go to the Super Bowl. He saw this dynamic with the Falcons. As Kirk Cousins highlighted, having the team owner, General Manager, Coach, and Quarterback all in alignment is key for success on the field. But how does this relate to the corporate world? 🤔 Just like in football, businesses thrive when there's alignment in values, creativity, cooperation, and culture. When everyone is on the same page, extraordinary results can be achieved. Imagine a company where the CEO, managers, employees, and partners share a common vision and purpose. That's the foundation of success—where every team member knows their role, plays to their strengths, and collaborates seamlessly towards a shared goal. So, how can we foster this level of alignment in our organizations? By prioritizing values-driven leadership, nurturing creativity, promoting teamwork, and cultivating a positive company culture. Let's take a page from Kirk Cousins' comments on a winning strategy and build teams that are not just aligned but destined for greatness. How will you align your team for success? 🚀🏆 #BusinessWins #AlignmentIsKey #TeamSuccess #Leadership #Selfleadership #Creativity

Why do ambitious CEOs prioritize visibility? Our latest article explores the importance of thought leadership in building influence and trust in today’s competitive landscape. Discover how staying visible can drive your business forward! #ThoughtLeadership #CEOs #BusinessSuccess

A C-suite executive's personal brand is now just as critical as the corporate brand. Thought leadership, the ability to shape narratives and influence your industry, has become the secret weapon of truly innovative companies. Executives who act as intellectual powerhouses aren't just driving their teams — they're shaping the market itself. And yet, despite mountains of evidence proving the importance of executive thought leadership, many companies are blind to the gaps in their strategy. They neglect to cultivate influence at the highest level, leaving a critical vulnerability that's slowly eroding their competitive edge. The absence of thought-leading executives is a silent killer. Businesses might still see incremental growth, but without strong, visionary leadership, they're losing the influence that could propel them to the top. The worst part? Most companies don't realize they've fallen behind until it's too late. Need some help developing your Executive Profile for 2025? Get in touch with Lexicon.