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Building and Growing 11:11 Social ✨

** INFORMATIVE POST ALERT !! ** What is CPV in influencer marketing? Cost per view determines the cost of the video deliverable by the influencer. How to calculate it? ▶ Divide your total cost by the total number of video views CPV varies category to category- ▶ Serious categories like personal finance, news and infotainment usually charges a higher cpv from 0.5 to 1 depending on the avg viewership and popularity of the channel ▶ Whereas entertainment, comedy and other non-serious categories mostly depend on the face-value to determine cpv In my experience, the lower cpv channels have been fact channels, animation channels, mythology story channels.

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