Karthiga Ratnam’s Post

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Impact Driven Category Designer | Audience-Led Growth

Two of the highest grossing movies in 2024: 1. Wonka – Released on Dec 15, 2023 by Warner Bros. – Musical Genre – 2024 Gross: $64,256,470 2. Mean Girls – Released on Jan 12, 2024 by Paramount Pictures – Musical Genre – 2024 Gross: $63,406,038 Source - enterpriseappstoday Why? They had an existing audience. Wonka is a multi-generational classic that has a multi-generational audience. Mean Girls is not as multi-generational as Wonka, but it still spans at least two generations of audience. We have a lot to learn from B2C about audience building and even more to learn about building multi-generational audiences. #AudienceLedGrowth

Michael King

Executive Recruiter - Marketing || My memoir "Be There When I Return," out April 29, 2025, tells my story of conquering epilepsy and transitioning from an LA bartender to a top executive recruiter in Silicon Valley.

1mo

Unfortunately that isn’t always the case with movies. Joker had an existing audience and Todd Phillips and his fellow writers didn’t listen to the audience and made a…. Musical!! It will lose 100s of Millions of Dollars!!

Jared Robin ⏭

Founder at RevGenius | audience-led growth

1mo

Curious to see the full top 5 and dive deep into audience of cast, existing audiences etc

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