€4 per B2B lead from Facebook. Facebook may be go to find small businesses. Used by business owners themselves. Used for client support, lead generation. I was asked to find B2B leads in Lithuania. Construction companies. I created a form calling them out. Created 10 eye catching images on midjourney. It took 15 minutes. Created 10 images ads with Canva. Took another 15 minutes. How did it go? Got B2B leads for €4. Ad was simple. Showing construction site. Headline was tailored to them too. And they felt the offer was for them. They signed up. And I love Facebook forms. They have people’s information. So they just need to answer couple of questions on the form. And accept form submission with their contacts. How to nurture the leads? Make.com automation. All leads get SMS 2 minutes after leaving their info. Reminding of the offer. Saying someone will soon be in touch. Saying they will soon receive an offer. This builds trust and reminds them. 15 minutes later, they receive an email with an offer. Again, this acts as a reminder. Flow looks professional. Everything is happening smoothly. You are delivering on your promises. The leads are added to CRM, sales people can start calling them. Usually they call 1-3 hours after submission. So prospect has already gotten SMS and skimmed email proposal. Some credibility was build. Prospect lowers down it’s guard. Chance of selling grows. How do you get B2B leads?
Great flow Karolis Rudelis. Are you using Twilio on Make to send SMS? Or something different?
great strategy 👍
Solid results. Facebook has huge audience, so of course there are business owners on the platform. Just need to find a clever way to reach them.