KaroStartup’s Post

Why Building An Online Brand Now Is Tougher Than Ever! 📺 Watch The Full Video - https://lnkd.in/dZD6gC4W Arjun Vaidya an early-stage investor and a VC shares his journey of building a successful Ayurveda brand in India. From the initial struggles to the ultimate success, he covers everything you need to know about launching a D2C brand in today's competitive market.📈 🧠 Key Points Covered: - The rise of Indian pride in consuming local brands - The shift towards online business models and the pivot to D2C - The Transformation of Indian Business Post-2014 - The challenges and costly mistakes encountered along the way - Strategies to build a brand that stands out in a crowded market - How to create a unique selling proposition (USP) to differentiate your brand #startup #onlinebusiness #ayurveda

🌿 𝗠𝗲𝗲𝘁 𝗔𝗰𝗵𝗮𝗿𝘆𝗮 𝗕𝗮𝗹𝗸𝗿𝗶𝘀𝗵𝗻𝗮: 𝗧𝗵𝗲 𝗛𝗲𝗿𝗯𝗮𝗹 𝗠𝗮𝗲𝘀𝘁𝗿𝗼 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝗜𝗻𝗱𝗶𝗮'𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗚𝗼𝗼𝗱𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 🌿 🚀 From Humble Beginnings to Herbal Giants: Acharya Balkrishna, the man behind Patanjali Ayurved, has transformed India’s FMCG landscape. With his deep knowledge of Ayurveda and a vision for promoting natural products, Patanjali rose to become a household name across the nation. 🌱 📊 From Zero to ₹30,000 Crore: Under Acharya Balkrishna's leadership, Patanjali grew from a modest startup to a ₹30,000 crore empire within just a decade. The company achieved this remarkable growth by tapping into India's rich tradition of Ayurveda and launching over 3,000 products across food, personal care, and health segments. 📈 🌍 Taking Ayurveda Global: Patanjali's rapid expansion saw its reach extend to over 100 countries, with a strong presence in international markets. With an export revenue of ₹1,000 crore and counting, Patanjali continues to spread the goodness of Ayurveda globally. 🌏 📦 A Production Powerhouse: Patanjali's success is underpinned by a vast production capacity, with units across India churning over 500 tonnes of herbal and organic products daily. This operational efficiency has been a key factor in maintaining a stronghold in the competitive FMCG market. ⚙️ 💪 Creating Jobs and Opportunities: Acharya Balkrishna’s leadership at Patanjali has created direct employment for over 200,000 people and indirect employment for many more, particularly in rural India. His vision of "economic independence" is helping shape a new India where local brands thrive. 🏭 🏆 Recognition and Impact: Patanjali was named India's most trusted FMCG brand in 2017 and continues to rank among the top players. Acharya Balkrishna himself has been recognized as one of India's wealthiest entrepreneurs, with a net worth exceeding ₹25,000 crore as of 2023. 💰 ✨ 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗼 𝗔𝗰𝗵𝗮𝗿𝘆𝗮 𝗕𝗮𝗹𝗸𝗿𝗶𝘀𝗵𝗻𝗮—the visionary leader redefining India's FMCG market with the power of Ayurveda! 🌿 🔍 This is Post 15/100 in my series featuring 100 unknown entrepreneurs. 💡 Who could be the next unknown business entrepreneur to get featured? 👉 If you want to join this list, drop your story in the comments or DM me! #Entrepreneurship #Ayurveda #Innovation #FMCG #AcharyaBalkrishna #Patanjali #BusinessSuccess #InspiringStories

𝐏𝐚𝐭𝐚𝐧𝐣𝐚𝐥𝐢: 𝐀 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 𝐢𝐧 𝐌𝐞𝐭𝐞𝐨𝐫𝐢𝐜 𝐑𝐢𝐬𝐞, 𝐃𝐫𝐚𝐦𝐚𝐭𝐢𝐜 𝐅𝐚𝐥𝐥, 𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 Patanjali's explosive growth 💥 disrupted India's FMCG market, challenging multinational giants with its unique blend of Ayurveda, affordability, and nationalistic sentiment. 🇮🇳 However, the brand also experienced a significant downturn, highlighting crucial lessons for businesses of all sizes. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐬 𝐚 𝐒𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫: Baba Ramdev's personal brand played a pivotal role in Patanjali's initial success. 💪 Cultivating a strong personal brand can be a game-changer in the Indian market. 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐌𝐚𝐬𝐬 𝐌𝐞𝐝𝐢𝐚: Patanjali leveraged mass media effectively 📺 to reach a vast audience and build a loyal following. 𝐔𝐧𝐢𝐪𝐮𝐞 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐌𝐨𝐝𝐞𝐥: Patanjali's innovative distribution strategy, combining super distributors, freelance retailers, and a nationalist sentiment, fueled its rapid expansion. 🚚 𝐀𝐠𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: By minimizing marketing costs, optimizing the supply chain, and leveraging cheap labor, Patanjali offered products at incredibly low prices, disrupting the market. 💰 𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐑𝐨𝐛𝐮𝐬𝐭 𝐒𝐲𝐬𝐭𝐞𝐦𝐬: Patanjali's downfall was partly due to inadequate systems 🚫 that couldn't handle the complexities of GST and rapid expansion. 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Controversies surrounding product quality and misleading claims damaged Patanjali's reputation and eroded consumer trust. ⚠️ Patanjali's story is a compelling case study in building a brand, scaling a business, and navigating the challenges of a dynamic market. 📈 It underscores the importance of robust systems, customer trust, and sustainable growth strategies. Think School ®Parsh KothariGaneshprasad S #Patanjali #FMCG #BusinessStrategy #BrandBuilding #Distribution #Pricing #India #Entrepreneurship #Marketing #Ayurveda #CaseStudy

Meeting Arjun Vaidya was something we had been eagerly waiting for, and a huge shoutout Jayakumar S Babu for making it happen! Our conversation with Arjun wasn’t just insightful. It was packed with lessons. For those who don’t know, Arjun Vaidya scaled Dr. Vaidya’s, a 150-year-old family Ayurvedic legacy, into India’s largest Ayurveda brand online. Here’s how he did it? When Arjun left his career in private equity to take over his family’s Ayurveda business, he had one mission: bring ancient remedies into the modern world. Starting with just 2 products, Arjun embraced e-commerce at a time when Ayurveda was still largely an offline play. Dr. Vaidya's soon became the first digital-first Ayurveda brand in India, serving 5,000+ pin codes. The brand saw over 1 million orders during its journey and captured a solid consumer base in India and overseas. In 2021, Dr. Vaidya’s was acquired by the RP-Sanjiv Goenka Group, marking one of the biggest exits in India’s D2C space. Today, Arjun isn't just resting on his laurels. He’s now an angel investor, having backed 70+ startups including Sugar Cosmetics, Rage Coffee, and Giva Jewelry. His contributions extend beyond funding, he mentors founders, shares his experience, and helps shape their journeys. Meeting him gave us a fresh perspective on Metvy’s journey and initiatives like The VC Fellowship. With Arjun’s expertise and track record behind us, we’re supercharged to take things to the next level. We couldn’t be more excited about what’s ahead, this is just the beginning of something big! #ArjunVaidya #VentureCapital #VCFellowship #Metvy #EdTech #LinkedIncommunity

Exciting news! Our research on the gut wellness market has been validated! According to a recent article by YourStory Media, the Indian market presents a lucrative opportunity with 53% of respondents facing digestive problems. The nutraceuticals market in India is expected to grow to approximately $18 billion by 2025. What's even more interesting is that Lifechart AI based Ayurveda was ranked 2nd among the top recognized firms in the market. We haven't raised millions of dollars, have no swanky office space, and don't spend crazy budgets on hiring influencers to create an artificial fad. Our success lies in simple 3 steps -Targeting the right market & addressing the real problem , Creating products & services to build trust as a brand, and finally keeping our customers happy by continuously taking feedbacks . #GutWellness #Ayurveda #MarketResearch #India #LifechartAI #affordable #bharat# #startupstories #venturecapital #Vc #angelinvestors #makeinindia Kamarajugadda Sandeep ( CTO )Mansi Sharma Brian Mac Mahon Expert Dojo Sunn91 Ventures Sarath Sura Nitish Mittersain The Marwari Angels Atal Incubation Centre- BIMTECH Ahana Gautam Dhianu Das Agility Ventures capitalCORN Vineet Neeraj

Dr Mantra, a fast-growing D2C Ayurvedic wellness brand, has secured crucial bridge funding from Deep Bajaj and Mohit Bajaj, founders of the renowned FemTech brand, Sirona | Good Glamm Group. This investment is a significant milestone as Dr. Mantra prepares for its Series A funding round. Founded in 2021 by Takki Z. and Shivansh Jain. The newly infused capital will be used to double the scale of Dr. Mantra's current operations, signaling the brand's aggressive expansion plans as it gears up for further funding. The company's innovative approach has already impacted over 20,000 lives, and with support from investors like 100X.VC’s Sanjay Mehta, Dr. Mantra is on a trajectory to become a leader in the Ayurvedic wellness sector. The brand’s growth trajectory is closely watched by potential investors as it continues its upward momentum. #DrMantra #Ayurveda #Wellness #DeepBajaj #MohitBajaj #Sirona #D2C #KidneyStones #StartupFunding #SeriesA #SanjayMehta #100XVC #startup77

Grandparents' diets, filled with wholesome and traditional foods, are now called as superfoods. Ridhima Arora, Founder of Namhya Foods is trying to make that usual again. She wanted people to heal naturally without visiting hospitals with the help of Ayurveda🌿 Ridhima is a trained yoga instructor and a practicing nutritionist. But is she a doctor? No! Journey into entrepreneurship was influenced by her personal experiences. Her father's diagnosis with liver cirrhosis and subsequent recovery through Ayurvedic treatments inspired her. She started giving her father the traditional immunity boosters, ‘harad ka pani’ (herb infused water) and giloy water. At this point she decided to go back to her ancestral business of selling herbs started by her grandfather in 1937. Invested Rs.22 lakh in setting up a small manufacturing unit at the family land in Jammu 🏭 Though not a doctor but she knew marketing well. Ridhima worked in the corporate sector for about 4.5 years as a senior marketer. Namhya Foods offers a variety of products, including liver cleanser tea, herbal teas and heart tea. They have products for skin, hair, diabetes, weight management, constipation and speep/anxiety. Ridhima appeared on Shark Tank India, where Aman Gupta, offered to invest in her company in exchange for a 10% stake. She was named a United Nations Super Hero in 2022 and being featured in BW40U40. Advice for young entrepreneurs: “Choose good people over good work- You have no idea what good people can teach you.” #startups #successstory #hardwork #entrepreneurship

𝐑𝐚𝐣𝐧𝐢𝐬𝐡 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐋𝐭𝐝.: 𝐀 𝐁𝐨𝐥𝐝 ₹𝟓𝟎 𝐂𝐫𝐨𝐫𝐞 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧, 𝐖𝐡𝐨 𝐒𝐭𝐚𝐧𝐝𝐬 𝐭𝐨 𝐆𝐚𝐢𝐧? - Rajnish Wellness Ltd. is making headlines with a high delivery volume of 60.23%, as it embarks on a major ₹50 crore investment to open 33 new stores. This expansion comes on the back of securing a significant deal to launch Ayurvedic product stores at 315 Indian railway stations—an ambitious move that reflects the company’s growth potential. - With this investment, Rajnish Wellness is positioning itself to capitalize on the growing demand for Ayurvedic products in high-traffic areas, potentially creating new revenue streams and expanding its market share. Investors who have been paying close attention are already showing confidence, as demonstrated by the stock’s impressive delivery volume. - For investors, this expansion signals substantial potential gains. The increased presence could drive revenue growth, which, in turn, may lead to stock price appreciation. With the company securing prime locations for its stores, early investors might see a sharp rise in share value as the business scales. As more stores open over the next year, the question remains: how much will these moves boost shareholder returns? What do you think— will Rajnish Wellness’s growth strategy bring strong returns for investors, or are there hidden challenges ahead? Share your views!

Best wishes from the BRICS Biomed Consortium, one of our aims is to promote traditional medicine within BRICS Nations - #AIIA - #AllIndiaInstituteOfAyurveda - #Ayurveda - #AyurvedicMedicine - #SiddhaMedicine - #SiddhaAyurveda - #Ayush - #AyushMinistry

You have been lied to about Patanjali being an ideal brand because Patanjali is scamming you. But even after selling low-quality products, how did Baba Ramdev manage to scale Patanjali to tens of thousands of crores? Let's figure it out. Welcome to Day 56 of the Unlocking Business Brilliance 100-Day Challenge. First of all, many people believe that Baba Ramdev is the person behind Patanjali, but he is not. He is just being used as the face of the brand to gain the trust of the masses. Whereas this guy, Acharya Bal Krishna, is the businessman behind Patanjali Ayurveda, with an ownership stake of 96%. But why are they so successful? They are successful because they created the perception of authenticity. See, for the longest time, Patanjali has communicated themselves as a brand who is in touch with the ancient Ayurveda knowledge. They portray themselves as a company with natural high -quality products. And that is why they were successful in capitalizing on the fear of older people who didn't want to put chemicals in their bodies. Also, the products of Patanjali are cheaper when compared to other products because they outsource their manufacturing and pay very little salary to their employees. Why? Because they are not working. They are doing spiritual seva. And this helps Patanjali bring down their costs and operate on thinner margins. We should learn about running a business from these people. Share this with someone who uses a Patanjali product.