Alex Karnatowski’s Post

With organic results dwindling and paid media more competitive than ever, how do you stay ahead of the curve?

What is the future of PPC? First of all SEO's please don't hate but comment with your wisdom if you disagree. For shopping related terms, while SEO still has some importance in non-bottom-of-funnel search, it is becoming vastly irrelevant where the money is. Media buying has been overtaking SEO as the most essential marketing channel, especially when it comes to shopping-related keywords for some time now. As search engines increasingly prioritize paid placements and organic results diminish, businesses are shifting their focus to paid media strategies to remain visible. With this transition, the role of data analysis and machine learning has never been more critical. These technologies enable businesses to optimize campaigns in real-time, better target audiences, and maximize ad spend efficiency. Staying ahead of the curve now means leveraging advanced analytics and predictive models to outpace competitors and achieve stronger results. As media buying continues to evolve, those who harness data-driven strategies will set themselves apart. Yes or No?

The Impact of AI-Powered Search on SEO & SEM: What Digital Marketers Need to Know! As AI continues to transform industries, its impact on search engines has become impossible to ignore. The introduction of AI-driven search, such as Google's SGE (Search Generative Experience), is reshaping how search results are generated, displayed, and interacted with. This evolution is creating both exciting opportunities and new challenges for SEO and SEM professionals. 🔍 What does this mean for SEO? In an AI-powered search environment, ranking signals are changing. Traditional metrics like backlinks and on-page optimization may take a backseat to more sophisticated user intent signals, contextual understanding, and AI-driven content curation. This means content creation needs to evolve too. AI-generated results tend to prioritize natural language, so understanding how to optimize content for AI crawlers—rather than traditional keyword-focused algorithms—is essential. 💰 What’s new in SEM? On the SEM front, AI-driven ads are becoming more personalized and contextually relevant. Google's latest AI updates are pushing advertisers to leverage performance-max campaigns, which rely heavily on machine learning to deliver ads across multiple channels. With AI fine-tuning everything from bid strategies to audience targeting, SEM professionals must embrace data-driven approaches to remain competitive. 🛒 Ecommerce's New Frontier For ecommerce marketers, the fusion of AI into search will alter how customers find and interact with products. Enhanced product recommendations, personalized search results, and dynamic ads driven by real-time user behavior are paving the way for higher conversion rates. But only for those who adapt quickly. 💡 Key Takeaway: The future of SEO and SEM is intertwined with AI. We must stay agile, experiment with AI-driven strategies, and continuously optimize to stay ahead of the curve.

The Advantages of AI for Business in SEO and Paid Ads AI has transformed SEO and pay-per-click advertising, making it possible for businesses to streamline processes, enhance ROI, and make faster, more data-driven decisions. Here are the benefits; 1. Advanced Keyword Research and Optimization To find high-impact keywords, optimize content, and provide insights into how keywords have been performing in an organization and where gaps may exist in their content, AI tools like Ahrefs and SEMrush analyze large datasets. Some AI-based content discovery tools provide ideas for content suitable for SEO and also refine existing content for better readability and keyword relevance. Therefore, AI may ensure that the content meets the needs of both search engines and users. 3. Targeted Ad Campaigns AI algorithms help to identify customers with whom one can target the ads at various stages of the buyer's journey in an attempt to increase conversion through personalized content delivered dynamically through a variety of channels, such as Google Ads and Facebook Ads. 4. Ad Performance and Cost Efficiency AI-powered bidding strategies adjust ad spending in real time to achieve the highest conversion rates while minimizing costs. 5. Data-Driven Insights AI analyzes large datasets rapidly, developing actionable insights into audience behavior and facilitating immediate adjustments in SEO and paid ads. 6. Task Automation AI removes multiple mundane tasks, including manual bid optimization, backlink tracking, and scheduling, thereby preventing human errors and saving time and effort. 7. Enhanced User Experience AI tools monitor and fine-tune UX metrics, thus pushing up websites in SEO rankings and boosting paid ad engagement through better content and design. 8. Real-Time Adjustments AI adjusts campaigns in real-time with the change in engagement of the audience and market trends to maintain relevance and effectiveness, especially when a website is experiencing peak times or some form of promotion. Conclusion It powers business-to-business efficiency, accuracy, and speed by leveraging the potential of AI within SEO and paid advertising. It enables companies to build very effective campaigns that bring about growth and overtake others in the digital landscape.

When I talk to people working in eCommerce, retail, travel, insurance - pretty much any industry that has a website - and I mention the company I work, I am asked at least one or more of the following questions:- - I only have a small SEO team, what should we prioritise first? - How can I make my paid and organic channels work together to deliver bigger results? - Using AI to churn out lots of new content is bad for ranking - right? Check out the answers to these questions from experts Frank (Botify), Craig Harkins (Costar) and Matthew O’Such (Find): https://bit.ly/3Sa6FIY If you're looking to navigate the new search era with confidence send me a DM. Botify puts you in control bringing impact, scale, velocity and measurability to your organic search channel. #DigitalRetailSummitVic, #AustrailianRetail #Ecommerce #AI #SEO #SeoSolutions

🔍 Challenge: The client faced low visibility and traffic from search engines despite having relevant content. The organic search performance was not satisfactory, with limited clicks and a poor average position. ⚙️ Strategy: Keyword Optimization: We began by identifying high-potential keywords relevant to the client’s industry and target audience, focusing on both short-tail and long-tail variations to capture more diverse traffic. Content Revamp: Existing content was revamped with better on-page SEO elements such as meta tags, headings, internal linking, and keyword density, improving both readability and ranking potential. Technical SEO: Ensured that the website was optimized for speed, mobile responsiveness, and had a clean URL structure to enhance the user experience and reduce bounce rates. Backlink Building: A targeted link-building strategy was put in place to increase the site’s authority, leveraging guest posts, business listings, and niche-relevant backlinks. Performance Tracking & Tuning: Used real-time data analytics to continuously track and tweak performance. Constant monitoring allowed us to react quickly to any shifts in ranking or traffic trends. 📊 Results: Here’s what we achieved in just a few months: Total Impressions: 🚀 Increased to 251K Total Clicks: 📈 Boosted to 4.74K Average CTR: 🔄 1.9% Average Position: 🏅 Reached a solid 8 Key Takeaways: A consistent growth in impressions shows that our keyword optimization strategy successfully expanded the site’s visibility. A CTR of 1.9% indicates that while impressions were high, there is still room to improve click-through rates, which can be enhanced through better meta descriptions and titles. Ranking at #8 is a good milestone, but pushing towards the top 5 positions can exponentially increase traffic and CTR.

🔊 Voice Search Optimization Trends for SEO in 2024 🌟 🔍 Embrace the voice search revolution in 2024! Businesses must align their strategies to cater to the rise in voice-enabled devices for improved content optimization. 🔹 **Key Takeaways**: - Businesses adapting their strategies for voice search will dominate the digital landscape in 2024. - User trust, data security, and privacy are pivotal for successful voice search integration. - Content tailored for voice search, enriched with common questions and local SEO, is the key to attracting valuable traffic and leads. 🔹 **The Impact**: - Voice search is more than just smart speakers—it's everywhere from TVs to cars, broadening reach for businesses. - Tailoring your content with conversational language and structured data ensures visibility in voice search results. 🔹 **Future Outlook**: - The usage of voice search is rapidly expanding across all age groups, fostering inclusivity and accessibility. - Optimizing product information for voice search is crucial for businesses to capture customer interest and boost conversions. 🔹 **Conclusion**: - Enter 2024 prepared! Prioritize voice search optimization with tailored strategies to engage your audience effectively and stay ahead. 🗣️ Let's amplify your digital presence with voice search optimization in 2024! 🚀 https://lnkd.in/dM9zwQGw

THE NEW REVOLUTION IN THE SEO/ SEARCH VISIBILITY BROUGHT TO YOU BY GOOGLE'S AI OVERVIEW(AIOs)!!! Very fascinating "New" but game-changing nuanced trend that balances off both resource constrained content digital start-ups(small budgets) with resource- sufficient ones(big budgets)! In which 'SEO' requires constant and refreshing techniques in order to rank well on the organic search results with great "Search Volume".. And, in many cases which requires having a dedicated team tasked in content management in order to pull off the best content that ranks well. And this, means a dedicated amount of resources to the digital marketing strategy team. Whose task is to increase search visibility and conversions! Thus,this is enormously beneficial to those with large budgets. HOWEVER, 2024 couldn't have been such a timely period in which both small and big budget spectrums content companies individuals,entrepreneurs and the like. In which R.O.A.S ( Return On Ad Spend) is such a big issue could be harmonized by the revolutionary discovery of google's " AI Overviews(AIOs). According to the recent research, conducted by Semrush; US's software digital analytics company, studied over 200,000 AI Overviews,and the following mind shuttering findings were discovered:- 1. "AIOs are influencing website visibility across key industries. In which tracking keyword trends is no longer an optional but it's essential" 2. " Primarily informational intent: 80% of desktop And 76% of mobile AIOs targeted information keywords" Thus, it means a company with the use of AIOs; ranking would be a little easier, less resource constrained both in terms of time and other related costs and as the team will automatically know what audience to target with the right content in order to trigger more traffic,leads to more sale conversions....!!!!

Had a great time chatting with Robert Downey about how AI can help small businesses boost their local SEO, streamline social media efforts, and make the most of website content. Robert’s insights on AI’s role in digital marketing made me think back to the early days of the internet. Back then, businesses were just dipping their toes into the online world, figuring out how it all worked. Now, though, it feels like the pressure’s really on. With AI reshaping the entire landscape, companies have to keep up with these changes—or risk getting left behind. Key Takeaways: Make AI Your Sales Partner: AI can enhance sales strategies, from drafting follow-up emails to refining content for better lead generation. But Robert emphasizes that AI should be used as a tool, not a replacement for genuine interaction. The SEO Pixel Advantage: Robert’s SEO pixel is a game-changer, tracking real-time user behavior on your site and making instant updates to improve SEO. It’s like having a 24/7 SEO expert refining your content and making it work harder for you. Website Revival: Far from being outdated, websites are central again as primary sources of business data for AI. Effective SEO, social media, and even local listings all feed off the information your website provides. AI with a Human Touch: While AI can generate content, it still needs a human eye to review, adjust, and make it authentic. Robert likens AI to a calculator—it’s only as good as the input and oversight you provide. Stay Engaged: AI isn’t set-and-forget. For best results, businesses should stay engaged with AI tools, guiding them to meet specific goals and adjusting output to maintain a personalized touch. The conversation will be released on December 17 so look for it in your feed, or subscribe so you never miss a single conversation https://apple.co/3O3sJmt

I’m Hooked on SEO Trends When I first started, I wasted valuable time not knowing what the next big thing would be. Now, I analyze every signal to predict where SEO is heading. Here are 9 SEO trends that will shape the coming years: 1. SEO + Social Media Integration Social media is no longer just a channel for audience acquisition—it’s becoming a critical driver of SEO growth. Platforms build authority faster than traditional methods, cementing their role in SEO success. 2. Brand Searches as a Core Strategy Strong brands outperform even the best content. A weak brand with stellar content won’t compare to a well-recognized name with average material. Social media will be vital for branding. 3. Real-Time SEO Static content is becoming obsolete. Search trends change rapidly, and Google is increasingly capable of adapting to real-time updates. This creates an opportunity for new domains to rank faster by responding quickly to shifts. 4. SEO Alone Is Dead A single-channel approach is no longer viable for traffic or business growth. Multichannel strategies are essential—relying solely on SEO is a recipe for stagnation. 5. Author-Centric SEO Topical authority won’t require massive content libraries anymore. Instead, one expertly crafted article from a recognized author can secure top rankings. 6. AI-Driven SEO Automation will dominate the SEO landscape. Agencies and SEOs that automate 90% of tasks will free up resources to expand across other growth channels. SEO-only agencies may face challenges in staying relevant. 7. E-commerce SEO Evolution Retail search results are shifting from “collection pages” to “product listings.” To maintain traffic and boost conversions, businesses must focus on site architecture, structured data, customer reviews, and integration with merchant center data. 8. AI Automation for Content AI-generated content is trendy, but the real power lies in leveraging AI for automation. This enables SEOs to focus on strategy and broader growth initiatives. 9. SEO Prediction for 2025? What do you foresee for SEO in the future? Share your insights in the comments! SEO is evolving fast—stay ahead of the curve and adapt.