Human insight is the bedrock of effective advertising. It allows brands to connect with their audiences on an emotional and personal level. Understanding what drives consumer behavior, what resonates with them, and what compels them to act is what matters in crafting compelling narratives. Traditionally, this insight has come from human creativity and experience. As we integrate advanced technologies into our marketing strategies, we need to maintain the human touch that makes our messages resonate with consumers. #Advertising #AI #HumanInsight
Karl Berta’s Post
More Relevant Posts
-
🚀 Exciting news for advertisers and #marketers! #GenerativeAI is revolutionizing the game with hyperpersonalization at scale, dynamic content creation, and enhanced consumer insights. Learn more about the future of advertising in our latest article! https://lnkd.in/dGj4ZEBu
Rembrand Blog | The Potential of Generative AI in Advertising and Marketing (more than just Rembrand)
rembrand.com
-
Helping brands see success by applying Behavioral Marketing to their organization’s objectives ▪️ Behavioral Marketing Strategist | Author | Speaker | Brand Expert | Creative Director | Forbes Contributor
Artificial intelligence is revolutionizing advertising services. In today’s fast paced world, behavioral marketing can help you tap into your customer’s true motivations. Order your copy today: bit.ly/3zdBBkY #ai #artificialintelligence #behavioralmarketing #advertising #marketing
-
-
Was just reading some Ogilvy and got hit with this: “The customer is not a moron, she’s your wife.” Sounds obvious right? But think about how many of us still craft ads or emails that talk at our audience instead of to them. Here’s a quick fix: Start by imagining you’re writing to one person. Literally, ONE. Not a “persona” or a demographic—an actual human. What do they care about? What keeps them up at night? Match your tone to that. Then here’s where it gets fun: Using AI, you can actually personalize your messaging for each lead -crazy, huh?-. Tools like PrognosticAI let you adapt how your whole campaign feels based on what resonates most with that individual. Marketing’s evolving. Customers expect whole experiences, not cookie-cutter pitches. So, are you actually speaking to your “wife” -aka your customer-... or just speaking? What’s your favorite way to keep conversations human? #MarketingTips #PrognosticAI #CustomerFirst -PrognosticAI Team
-
-
Join us for EMARKETER's Outlook & Strategies Virtual Summit on May 3rd! Stay ahead of the game and be the first to access EMARKETER's exclusive insights on thriving post-cookie, mastering retail media networks, leveraging AI in marketing, and more. Take a look at the event lineup and register today! #EMARKETER #virtualsummit #marketing #AI #retailmedianetworks #postcookie #strategy #outlook
EMARKETER Virtual Summit - Outlook and Strategies for 2024’s Second Half
emarketer.com
-
Explore how Emotional AI is changing advertising by creating deeply personal ad experiences that resonate. Discover the future of emotionally intelligent campaigns. Dive into our blog for insights and real-world examples! 🔗 https://lnkd.in/eWfSZdVe #EmotionalAI #TechTrends #DigitalMarketing #FutureOfAdvertising
-
-
CEO/Founder at Datanex.ai developers of SWAY. The only lightning fast platform developed specifically for SMBs to manage their online reputation and use for market intelligence
AI is a game-changer in SWAY marketing strategies. Leveraging AI in two key ways can transform campaign effectiveness. First, by analyzing social media data to provide insights and recommendations for impactful video campaigns. Second, by evaluating the success of past campaigns to enhance future approaches. #influencemarketing #reputationmanagement #videomarketing #brandmanagement #productmanagement #martech #communicationtech #onlinereputationmanagement #brandmarketing #productmarketing #socialmediastrategy #hyperpersonalization #programmaticadvertising #servicesmarketing #sway #socialmedialistening #countermeasure #onlinereputation
-
Executive Focused on Delivering The Future | AI, Privacy, and Real-Time Behavioral Intelligence Growth Strategist | Sr. Director Product Marketing | Revenue Leader | Converting Product into Pipeline
Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/gVMtQ_Nk #advertising #advertisingtechnology #dataprivacy
Will AI Save The Advertising Industry in a Privacy-Driven Economy?
scuba-analytics.shp.so
-
Learn how to overcome the challenges of a distracted audience by incorporating AI technologies for real-time response and data-driven campaigns. Insights from Marc Ryan, SCUBA’s CPO, in the guide.👇 https://lnkd.in/ggGVtuQX #advertising #advertisingtechnology #dataprivacy
Will AI Save The Advertising Industry in a Privacy-Driven Economy?
scuba-analytics.shp.so
-
The need to balance tech's hype and impact in 2025 Marketers in 2025 must balance technology hype with actual impact as trends like social commerce, generative AI and retail media advance, writes NextRoll's Vibhor Kapoor. Leaders should focus on intelligence-driven decision-making, storytelling, marketing ROI and video marketing, Kapoor advises. He notes that AI will simplify data analysis, storytelling will become a key differentiator, that marketers should emphasize outcome metrics and video marketing will expand beyond social media. Full Story: https://buff.ly/3CSs9Fw
2025: The year for “hype” normalization - SmartBrief
-
In a world where AI has the power to rewrite advertising rules, one question stands out: can it truly predict if an ad will win or lose with audiences? At the 2024 Advertising Research Foundation (ARF) Creative Excellence Conference, we sat down with top brand and agency minds to explore how AI is shaping ad creation, forecasting success, and measuring impact. Check out what we learned: https://hubs.li/Q02WjRc40 Big thanks to Leigh Baker, Josh Goldfinch, MBA, and Tina DeSarno
-
