Karen McSteen’s Post

🎯 Are you tired of blending into a sea of sameness, or are you ready to break the mold and create a brand that truly stands out? Let's dive into why daring to be different can transform your hotel's brand. Curious? Read more 👉 https://lnkd.in/eu3GaqpF How do you make sure your hotel stands out in a crowded market? Let's hear your strategies in the comments! #HotelMarketing #BrandIdentity #Hotels #HospitalityIndustry

HOTELS spoke with BWH Hotels' CMO Joelle Park to learn how its latest media campaign, "Life's a Trip," came to life. Read the full story: #HOTELS #hotelnews #hospitality #hospitalityindustry #hotelindustry #hospitalitynews #marketingcampaign #bwhhotels

Marketing is directly tied to engaging both potential and existing guests, so having a meeting with your CMO for 2024 is wise. A clever strategy that focuses on personalization is the key at present. This is prudent for hoteliers to note, because why craft a fantastic hotel experience and not reach out to share it? #HotelManagement #HospitalityIndustry

In the competitive world of hospitality, boutique hotels and unique stays must employ innovative marketing strategies to stand out. Unlike large hotel chains, these distinctive properties have the advantage of offering personalized experiences, unique themes, and intimate settings. However, capitalizing on these strengths requires a targeted approach to marketing. Read more here ⬇️ https://lnkd.in/ee_cK8by

Comprehensive print collateral designed for every detail a hospitality group needs, from guest communications to branded stationery. Having well-designed collaterals is essential in hospitality for several reasons: 1. Brand Consistency : They establish and reinforce your hotel’s identity across every guest interaction, building brand recognition and trust. 2. Enhanced Guest Experience: Thoughtful collaterals like welcome booklets and custom stationery make guests feel valued and enhance their stay. 3. Marketing Tools: Collaterals promote hotel services and amenities, encouraging guests to explore and use more offerings. 4. Operational Efficiency: Informational materials reduce staff workload by providing guests with helpful details about the hotel's facilities and services. 5. Competitive Edge: High-quality, unique collaterals set your hotel apart in a crowded market, potentially influencing guests' decisions to return or recommend your hotel. 6. Lasting Impressions: Good collaterals leave a memorable impact, turning first-time visitors into loyal customers.

HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing https://loom.ly/ruWtr3c #hospitality #hospitalitypodcast #hotel #investing #hoteldesign #travel #hospitalityindustry #hospitalitymanagement #hospitalitymarketing #hoteliers #hospitalitystrong #hospitalitylife #hospitalitybusiness #hotelindustry #hotelsandresorts #hotellife #hospitalitynews #novacancynews

Holistic Hospitality Marketing. https://lnkd.in/dHwFvpth #hotels #holisticmarketing #hospitality #expertinsights #hotelbooking #directbooking #onlinebooking #hotelrevenue #revenuemanagement #onlinemarketing #digitalmarketing #hotelmarketing #sales #marketing #reservations #bookingengine #channelmanager #otas

Noha Abdalla, Choice Hotels International’s CMO, dives deep into Choice's latest national marketing campaign, how a CMO goes about their job and more in this interview with HOTELS. Full story: #HOTELS #hotelnews #hospitality #hotelindustry #lodgingindustry #hospitalityindustry #marketing

Our latest blog post explores strategies to boost hotel profitability by increasing direct bookings. It covers how to analyze current performance, understand competitor demand, and align commercial strategies for optimal results. The blog emphasizes setting clear goals, tracking performance, and adjusting strategies to maximize brand website contributions. Discover how data-driven approaches can transform your hotel's revenue potential. Read it here: https://lnkd.in/eBdxu3ef

This article is about maximizing return on experience (ROE) in the hospitality industry. It discusses using data to personalize the guest experience by collecting guest data throughout their stay and using it to offer targeted marketing campaigns, improve the booking process, and personalize the guest experience. #hotels #guestexperience #hoteliers #hotelindustry #guestdata