Karen Kerski’s Post

What’s the purpose of our agency? Why do clients hire us? Many firms answer by listing out their capabilities: "brand strategy," creative," ”media," "production,” etc. But your agency is greater than its list of capabilities. Clients hire you for your value… • A “solution” to a problem • A favorable business “outcome” • An "output" that helps them achieve a goal. They need to… “Increase market share.” “Launch a disruptive product.” “Overcome customer retention issues.” “Appeal to a younger audience.” “Establish thought leadership.” “Recover from a PR crisis.” “Expand into new markets.” “Improve digital presence and e-commerce sales.” This is what productizing and pricing your value is about. Selling solutions rather than services. Solutions are about expertise. Services are about billable time. What is your agency selling?

What Agencies (and Clients) Can Learn From a Fractional Approach

What Agencies (and Clients) Can Learn From a Fractional Approach

How CMO's can protect their projects and budgets.

Want to persuade and engage like it's 1599? This blog explores some links between the works of Shakespeare and inspirations for your marketing strategy.

Check out our latest post on creating innovative strategies to attract and retain clients. It's packed with valuable insights that can help you win over new clients and keep them coming back for more. Don't miss out on these game-changing ideas!

Do your corporate videos look like this? 🙈 🙈 DON'T GET TRAPPED IN YOUR CORPORATE VIDEO! ❗ 90% of consumers say they’re more likely to remember a funny ad. ❗ While 72% would select a humorous brand over the competition, according to research from Oracle This is your sign to get real and get funny in your video marketing. And if you're not funny, get in touch with Visual Narrative - it's what we do best.* *trust us, we've tried everything. https://lnkd.in/e73Ya63Q #videomarketing #corporatevideo

How to Write a Value Proposition (+ Examples)

Struggling with sales and marketing alignment? 🚀 Our latest resource covers the top 10 issues we see in GTM approaches and offers practical solutions to fix them. From integration woes to outdated copywriting, uncover the key challenges and how to overcome them. Read the full guide now! 👇 #SalesStrategy #MarketingTips #GTM

Did you know that 88% of all consumers are likely to use a company that responds to all of their online reviews—both glowing praise and negative criticism? They may be easy to forget about, but reviews certainly go a long way in how the public perceives your company. Even more telling is how you, the business owner, choose to respond. This month’s blog covers the importance of curating your reviews, how to get more of them and how to respond properly. 👉 Read it here: https://lnkd.in/erxEm7F5 #branding #googlereviews #facebookreviews #yelpreviews #brandednotblanded #customerreviews