Karen Kaufman’s Post

Expanding marketing and creative potential. Yesterday at #CannesLions2024, Google’s VP of Ads @Vidhya Srinivasan and Creative Director @ Alexander Chen spoke about AI and creativity on the main stage. Some of the highlights. As we see AI evolve digital experiences, the role of advertising to connect people and businesses is as critical as ever. We help people find what they want in this vast world of information. And, as they explore, relevant and resonant creative is still what makes the difference for advertisers. We believe generative AI will unlock enormous potential here. Read more about it here: https://lnkd.in/dbarp55k

One of my favourite Cannes Lions ever! So exciting to see and feel the industry coalescing around the huge creative opportunity that AI enables. It's been a real privilege to listen and learn from many of our creative partners new and old. Yesterday at #canneslions2024, Google's VP of ads Vidhya Srinivasan and creative director @ alexander chen spoke about AI and creativity on the main stage. The highlights for me were: 👏 In the past 12 months, search interest in "how to use AI" has increased 450% in the U.S. and 350% in the EU. 👏 Right now is the perfect time for everyone to start playing with AI and many already are! 👏 With AI as a creative tool, the potential for creatives and creativity is limitless - it can help dramatically improve relevance and resonance; the two factors that make the biggest difference for advertisers. Read more about it here: https://lnkd.in/em7kRsBB

Been an incredible few days in Cannes so far! Yesterday at #CannesLions2024, Google’s VP of Ads Vidhya Srinivasan and Creative Director Alexander Chen spoke about AI and creativity on the main stage. Some of the highlights for me were: 💡Interest in AI application is growing rapidly. Last year may have been all about the WHAT of AI, but this year is all about the HOW. Over the last 12 months, search interest in "how to use AI" has increased four times as much as search interest in "what is AI" in the US. 💡AI is here to unlock enormous potential with incredible scale, speed, and precision. Read more below! #GoogleBeach #CannesLions24 

If last year was about "what is AI," this year is all about "how can I use AI?" In the past 12 months, search interest in "how to use AI" has increased 450% in the U.S. and 350% in the EU. That’s a smart question to ask. As AI technologies improve and come into wider use, your creativity, your strategic thinking, and your ability to use these tools will be the difference maker. It's an exciting time to be a creative experimenting with AI. New models like Gemini are multimodal, which means they can reason across text, code, images, audio and video. On stage at Cannes Lions International Festival of Creativity, Google Creative Lab Director Alexander Chen showed how simply playing with AI can generate an infinite universe of ideas. He showed some examples of how Google creatives are leading the way. https://lnkd.in/gfPfwuEc #digitalmouth #AIadvertising #futureofadvertising

Attention, Businessmen! In a world driven by digital innovation, understanding the impact of AI is more crucial than ever. Google's recent update on data usage sheds light on how AI is evolving our online experiences. By utilizing cookies and data, Google is striving to deliver personalized content and enhance user engagement. As businessmen navigating the digital landscape, it's imperative to recognize the role of AI in shaping consumer preferences and market dynamics. Embracing these advancements can empower your business with valuable insights and opportunities for growth. Sign in to stay informed and leverage the full potential of AI in your business strategies. Remember, in today's digital age, staying ahead means embracing innovation. #AI #GoogleUpdate #BusinessGrowth

The advertising landscape is undergoing a seismic shift thanks to the transformative power of Artificial Intelligence (AI). Gone are the days of traditional methods – AI leverages vast amounts of data to analyze consumer behavior and preferences, allowing for real-time campaign optimization and maximized ROI. This translates to hyper-personalization, delivering tailored content to individual consumers and fostering deeper connections. AI also automates mundane tasks, freeing up valuable time and resources. But its impact doesn't stop there – AI sparks creativity and innovation in campaign development. Ultimately, AI-driven advertising delivers superior results and shapes the future of marketing as we know it. #digitalmarketing #contentmarketing #AI #dataanalysis #targetedadvertising #hyperpersonalization #customercentric #creativity #innovation #futurethinking #Delookup

AI is Changing the Marketing Game! 🚀 Sundar Pichai's spot-on: AI has a huge potential to revolutionize how marketers work! With AI, you can make smarter decisions faster and with more precision. Imagine automating tedious tasks, uncovering deep insights, and fine-tuning your strategies effortlessly. At Peerbie, we’re all about making this magic happen for you! Our tools harness AI to help you create standout campaigns and connect with your audience like never before. Ready to elevate your marketing game? Dive into the future with Peerbie and let AI lead the way: https://www.peerbie.com/ ✨ #MarketingAI #Peerbie #Innovation

What does the future hold for blog builders? With advancements in AI, mobile optimization, and user-centric design, the landscape is evolving rapidly. Stay ahead of trends—learn how to leverage the latest tools and techniques for your blog's success. Get ahead of the curve! Explore future trends in blog builders and upgrade your online presence. Join the conversation and shape the future of digital storytelling. #FutureTrends #BlogBuilders #DigitalFuture

#GoogleAds #GoogleinEurope The AI Era: Expanding marketing and creative potential: How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.

Embrace generative AI to enhance creativity, increase efficiency, and elevate performance in digital advertising and marketing. This technology enables the creation of content at scale, generates richer insights, and delivers personalized experiences for consumers. #GenerativeAI #DigitalAdvertising #MarketingTrends #PersonalizedExperiences #EfficiencyBenefits At Grow Scale Win™, we're all about using AI to enhance productivity and efficiency. That's why we've built the AI Growth System™, a truly holistic approach to growing your business. You get a personalized growth strategy and a full suite of AI powered tools to generate leads, nurture prospects, and close sales. Learn more at www.growscalewin.com. DM us with any questions. Read more about this post here: https://lnkd.in/eCzKnKjz