Karen Dickinson’s Post

If #retailmedia is part of your brand plan this year, you'll want to understand the 5 key trends in our Shape What Britain Buys 2024 report. Hear from Stacy Gratz in Retail Times on what's having the greatest impact in 2024. https://lnkd.in/exx645MX Download a copy of the full report here > https://lnkd.in/egvshibf #2024trends #fmcg #cpg

Massmart’s Consumer Study Reveals Key Easter Retail Trends - As the Easter break approaches, Massmart unveils exclusive insights into consumer spending habits for the upcoming holiday season. The study, conducted by Vice President of Brand Marketing Katherine (Rose) Madley CM (SA), sheds light on how consumers are prioritizing their retail spend, particularly at Makro and Game stores. https://lnkd.in/e9a3_PQN #EasterShopping #RetailTrends #ConsumerInsights

The InMarket Index is an invaluable tool for brands to understand WHEN & WHERE to best connect with target shoppers ahead of their next shopping trip, ensuring your brand stays top-of-mind. Download the InMarket Index to see when consumers are most likely to be 'in market' and ready to make a purchase, where consumers are most likely to shop, how often shoppers visit retail categories, and more: https://bit.ly/IMIndexLI Want a custom InMarket Index built specifically for your retail category & brand? Request your custom InMarket Index here: https://bit.ly/3LNrBlh

Are you trying to understand how your consumers spend their time searching for your category and where to allocate your marketing $$$ to reach them effectively? This report is exactly what you need. Get the full insights and tailor your strategy to the new consumer journey: https://lnkd.in/eUrgj7ND #pathtopurchase #socialmedia #retail #ecommerce

In conversation with a leading #beauty #retail leader this week: Retail Media online is becoming a major revenue stream for us already accounting to 20% of our online revenue. -> Is this the start of retailers sharing their audiences with brands (and possibly other retailers too) more broadly? Revieve #beautytech #ecommerce

Over the past few years, the retail landscape has undergone quite a transformation. From pivoting online during the pandemic, to meeting new in-person expectations, brands have been tasked with supporting consumers with vastly different preferences. In Total Retail, Crystle Uyeda from our US office, shares solutions retailers can consider to inspire consumer closeness by bridging online and in-person shopping. Click here to check it out 👉 https://lnkd.in/enVgSwBH #dowhatmatters #consumercloseness #retailexperience

69% of consumers are open to trying a new brand for their regular purchases. So, how can you ensure brand loyalty and adapt to evolving consumer preferences? Insights from the recent GDS Retail Summit North America suggest that emotion-centric strategies could be the way to go. Looking for more insights from the summit? Discover our exclusively curated summit report here: https://ow.ly/2l5R30sC4uE #GDSSummits #Retail #CustomerLoyalty #EmotionCentricity #ConsumerPreferences

🛍 The way consumers shop in 2024 is changing rapidly. Social media’s role in product research is growing, especially for Gen Z, while in-store retail remains strong. This combination of digital and physical channels demands a cohesive marketing strategy. Access our full report to gain actionable insights into the new consumer journey: https://lnkd.in/ew6nM4mg #pathtopurchase #socialmedia #retail #ecommerce

Good stuff in this report!!

In today's competitive retail landscape, where digital in-store influences 60% of consumers' purchase decisions, engaging consumers at the point of purchase is more critical than ever before. Access key insights into how in-store advertising shapes shopper behavior and drives purchasing decisions in Vibenomics’ latest report, In-Store Advertising: The Influence on Shopper Behavior.   📊👉 Download now: https://lnkd.in/ggq8gUwU