Karan Garg’s Post

𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗦𝗠𝗘 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗯𝘂𝘁 𝗡𝗼𝘁 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲? Sometimes, the secret to business growth is smart repositioning. Here’s Fabindia’s story: 🎨 Started as a rural artisan brand for handcrafted products. 💡 Rebranded with premium urban stores, focusing on sustainability and lifestyle. 🌟 Outcome? A ₹500 kurta in a rural market sells for ₹2,500 in a luxury mall. 🔑 The lesson: Repositioning your product or service can redefine its perceived value. 💡 Ask yourself: Are you marketing to an audience that truly values what you offer? ___________ ➔ At ExeEdge we execute profitable growth ➔ Repost this to help others in your network ♻️ And follow Jinesh Hegde for more content like this. #BrandStrategy #BusinessGrowth #Positioning #startup #ValueProposition #marketing

Angshuman Sett, a luminary in the realms of sales, marketing, and franchising across India, boasts a rich tapestry of experience spanning over two decades.   As a fervent entrepreneur, marketer, mentor, and speaker, he has left an indelible mark on the education and service verticals.   Sett's illustrious career is punctuated by a series of triumphs, characterized by his adeptness at launching and scaling successful educational brands with innovative marketing strategies.   Among his notable achievements stand the establishment and growth of influential educational entities such as NIHT, IRCMD, and Brands2be.   These ventures serve as testaments to Sett's prowess in leveraging cutting-edge marketing methodologies, encompassing media buying and planning, ATL and BTL campaigns, and sophisticated social and digital marketing analytics.   Presently, Angshuman Sett assumes pivotal roles in various ventures, including serving as the founder of NIHT Digital Marketing Institute, CEO of Brands2be, and co-founder of CODENOX TECHNOLOGY, a prominent provider of IT solutions and training services.   Beyond his entrepreneurial endeavors, Sett remains deeply committed to nurturing emerging startups, lending his expertise to craft robust business growth strategies.   Embarking on his entrepreneurial journey at the tender age of 20, Sett draws inspiration from his lineage, tracing his roots to the esteemed Laxmi Chand Sett, renowned as the father of the Indian photographic trade.   Sett's pioneering spirit finds resonance in his family legacy, epitomized by the establishment of India's first camera company, "ENSIGN."   Among his remarkable feats is the founding of NIHT, the first company from Kolkata to carve a national presence in the field of hardware and networking.   Additionally, Sett's rural training endeavor, IRCMD, achieved unprecedented success, swiftly establishing over 200 centers across four states within a mere four months during the years 2010-11.   Driven by an unwavering commitment to create value and impact within the IT and digital marketing sphere, Angshuman Sett remains a beacon of inspiration for aspiring entrepreneurs.   Ever eager to learn, share insights, and collaborate with like-minded professionals, Sett's journey continues to inspire and empower individuals across industries.   People like you lay down the foundation for Digital Bharat. Keep digitalising more young minds :)   Here’s a sketch celebrating your journey :)   #asksumit #digitalindia #entrepreneurship #education #startups 

The Man Company was established in 2015 by a group of visionary business people - Bhisham Bhateja, Hitesh Dhingra, and Parvesh Bareja. All perceiving the hole on the lookout for brands exclusively centered around men's preparing, they set off on a mission to make an all inclusive resource for men's prepping necessities, from face washes and body washes to shampoos, shaving gels, hair gels, and even scents. What sets The Man Company separated is its obligation to giving regular, synthetic free items that take special care of the developing necessities of present day men. The organizers comprehended that while men needed to look and feel their best, not every one of them were energetic about effectively searching out preparing items. To address this, The Man Organization presented a helpful membership model, permitting clients to accept their #1 items at their favored recurrence, making the prepping experience bother free. All notwithstanding the center prepping fundamentals, the organization has likewise wandered into individual consideration machines, for example, shavers and clippers, further hardening its situation as a one-stop objective for men's very own consideration needs. In order to guarantee that its products are easily accessible to customers all over India, The Man Company has implemented an omnichannel strategy. Notwithstanding its web based business stage, the organization has laid out a vigorous disconnected presence, with north of 30 selective brand outlets and organizations with leading retail chains, pharmacies, and salons. The company’s major investor is Emami, which holds a 45.96% stake. Other striking financial backers incorporate Redcliffe Capital and Bollywood actor #Ayushmann Khurrana, who have perceived the massive capability of the men's grooming market in India. As indicated by Tracxn report it has valuation of $33.5 Million or Rs 280 crore. #TheManCompany #indianstartups #entrepreneurship #madeinindia #entrepreneurmindset #businessnews #businessindia #startupfounders #trendingnow #trending #trendingpost

At-home salon services- the next big thing in 🇮🇳? Meet Yes Madam. YesMadam, founded by Aditya Arya, Mayank Arya, Akanksha Vishnoi, and Arpit Gupta, is revolutionising the salon experience by bringing top-notch services right to your doorstep. . ⭐ Day 145: 23rd FEB'24 ⭐ YES MADAM ⭐ . Their ask was INR 1.5 Crores for 0.5% equity. With a network of 3000+ trained professionals and a focus on customer satisfaction, the startup now operates across 50+ cities in India. 𝑨𝒎𝒂𝒏 𝑮𝒖𝒑𝒕𝒂, 𝑷𝒆𝒚𝒖𝒔𝒉 𝑩𝒂𝒏𝒔𝒂𝒍, 𝑹𝒊𝒕𝒆𝒔𝒉 𝑨𝒈𝒂𝒓𝒘𝒂𝒍, 𝒂𝒏𝒅 𝑽𝒊𝒏𝒆𝒆𝒕𝒂 𝑺𝒊𝒏𝒈𝒉 𝒊𝒏𝒗𝒆𝒔𝒕𝒆𝒅 𝑰𝑵𝑹 1.5 𝑪𝒓𝒐𝒓𝒆𝒔 𝒇𝒐𝒓 2% 𝒆𝒒𝒖𝒊𝒕𝒚, 𝒂𝒍𝒐𝒏𝒈 𝒘𝒊𝒕𝒉 2% 𝒓𝒐𝒚𝒂𝒍𝒕𝒚 𝒖𝒏𝒕𝒊𝒍 𝑰𝑵𝑹 1.5 𝒄𝒓𝒐𝒓𝒆𝒔 𝒊𝒔 𝒓𝒆𝒄𝒐𝒖𝒑𝒆𝒅. Key takeaways: ✅ The founders are fantastic story tellers and great at sales. ✅ The founders identified a genuine problem faced by people in accessing quality salon services and addressed the problem creatively. ✅ The founders were able to adapt their pitch based on the questions and feedback from the Sharks, showcasing flexibility in their approach. #YesMadam #sharktankindia #entrepreneurship #innovation #successstory #Investment #steflearns #indianeconomy

250-300 consumer brands expected to enter the Rs 100 crore revenue club in the next 4-5 years. As per Elevation Capital, a few categories that have seen pent-up demand post-covid include pet care, luggage, home, and new tech platforms. There are already at least 20 to 30 D2C brands which are already profitable, and therefore, they've already started mimicking what public market businesses look like even in private markets 3-4 years from now. Founders and early stage growth stage investors now believe the India opportunity is here and up for the taking. So, there's no rush to reach the Rs 500 crore revenue mark in three years. They believe that the categories they have a presence will grow. So the question is, can you touch the Rs 500 crore revenue mark with reasonable profitability, and with the right capabilities. #d2c #startup #angelinvestor

Mumbai, Get Ready to Level Up Your Business Game!🚀💻 We're bringing you a powerhouse panel discussion featuring industry masterminds!🤯✨ What's in store?🛍️ The Future of D2C Brands in India💜 📢 Join us for an enlightening discussion as our Founder Mounish Ambaliya (TechSevin Solution LLP) leads a panel of distinguished industry experts to dissect the future of Direct-to-Consumer (D2C) brands in India. Here's a sneak peek at our stellar lineup: Mounish Ambaliya (TechSevin Solution LLP) - Renowned for his innovative approach and strategic insights, Mounish will be steering the conversation. 1. The Future of D2C Brands in India: Dive into the minds of Amit Sarda ( Soulflower Co Ltd) Pakhi Saxena (Wazir Advisors) Samarjeet Singh (Iksula) Priyanka Salot ( The Sleep Company) and Sujata Biswas ( Suta) as they dissect the future of D2C in India. 2. Investment Trends in Consumer Startups: Don't miss insights from Abhiram Bhalerao ( V3 Ventures) Pooja Shirali (DSG Consumer Partners) Yagnesh Sanghrajka ( 100X.VC) Kaushik Dasgupta (Spring Marketing Capital) Shuchi Pandya ( Fireside Ventures ) on where the investment winds are blowing in the consumer startup space. 3. Innovation and Growth in E-commerce: Learn how to stay ahead of the curve with Vinayak Aggarwal (BiteSpeed) Anurag Kedia ( Pilgrim) Raghav Somani (Headphone Zone) Navin Mistry (goGlocal) Vedang Patel ( The Souled Store) Taniya Biswas ( Suta) as they explore the frontiers of e-commerce growth. Dive into the minds of these industry trailblazers as they explore the evolving landscape of D2C brands in India, sharing invaluable insights and forward-thinking strategies.💜💙 Don't miss this opportunity to learn from the best and take your business to the next level!✨💯 Join us to witness this LIVE : https://lnkd.in/dX4a__WB #techsevin#d2cinsider #brands #entrepreneurs #regionalsummit #paneldiscussion

🚀 Nasher Miles Raises $4 Million in Bridge Round! 🚀 📌 Company Overview: Founded in 2017 by Shruti Kedia Daga, Lokesh Daga , and Abhishek Daga, Nasher Miles is a Mumbai-based direct-to-consumer (D2C) luggage brand. The company competes with other premium luggage brands such as Mokobara and Uppercase. Nasher Miles aims to strengthen its market presence through increased domestic manufacturing and expanded offline and online distribution channels. 📌 Funding Details: Nasher Miles has raised $4 million in a bridge round from the Singularity Early Opportunities Fund, Narendra Rathi of SoftBank Vision Fund, and Sulabh Arya of Goldman Sachs Growth Equity, among others. The funding round was completed at a post-money valuation of $30 million. 📌 Strategic Plans: The funds will be used to: - Increase offline presence to 1,000 multi-brand outlets across India by the end of the year. - Open three to five exclusive brand outlets in FY25. - Strengthen quick commerce presence in select cities. - Boost production capacity within India, aiming for 70-75% domestic manufacturing by December 2024. 📌 Growth Projections: Nasher Miles projects its offline channel to generate $12 million in revenue by FY26, with a target to achieve over $60 million in revenue by FY28. The company has already appointed over 20 distributors and established its presence in 150 stores within two and a half months. 📌 Market Context: The D2C luggage market is experiencing significant growth, with competitors like Mokobara raising $12 million at an $80 million valuation and Eume raising Rs 15 crore in recent funding rounds. 📌 Leadership Insights: Lokesh Daga, co-founder and director of Nasher Miles, commented on the investment, stating, "We've strategically opted for a smaller raise at a reasonable valuation, setting the stage for our Series A round later this year or early next year. This approach allows us to maintain our growth momentum while preparing for larger-scale expansion". 📌 Aspirants Space ( https://lnkd.in/gYkc-Ni8 ) encourages Nasher Miles to attract top talent, ensuring continued success and innovation. Let’s redefine the luggage industry together! Source : https://lnkd.in/ezwNyMHS #AspirantsNews #NasherMiles #Funding #D2C #BusinessGrowth #AspirantsSpace

Why Founder’s Storytelling is Key to Business Growth in 2024 In today's competitive landscape, Founder’s Storytelling has become a powerful tool for growth. It's no longer just about promoting the business—it's about sharing the journey, the vision, and the person behind the company. When people see the human side of a brand, they are more likely to connect with it and trust it. Take the judges from Shark Tank as an example. Many people knew about companies like Shaadi.com, but few knew about the founder behind it—Anupam Mittal. His presence on the show, sharing his knowledge and experiences, has significantly increased his visibility. Now, people see his track record, his investments in multiple companies, and his expertise. As a result, they are more likely to approach him, collaborate with him, or invest in his ventures. Similarly, Peyush Bansal, CEO of Lenskart, may have been known for his business, but it was his appearances on Shark Tank that showcased his strategic thinking and insights, making him a recognized face. Now, people are not just familiar with Lenskart but with Peyush as a thought leader and savvy investor, driving more connections and interest in his ventures. At City Stories, we specialize in helping founders from Kanpur, Lucknow, and Banaras tell their stories. We bring out the passion and the journey behind your brand, connecting you with your local audience and building trust. If you’re ready to grow through Founder’s Storytelling, connect with us today and let's craft your story! #FoundersStorytelling #EntrepreneurJourney #SharkTankIndia #AnupamMittal #PeyushBansal #BusinessGrowth #StartupIndia #CityStories #KanpurBusiness #LucknowBusiness #BanarasBusiness #BrandBuilding #BusinessTrust #StartupPR #FounderBranding #GrowYourBusiness

Unleash your brand's potential with the secrets of India's marketing maestros! From the iconic Amul Girl to the innovative strategies of Nykaa, these brands have paved the way for success. Discover how they've leveraged cultural connections, built powerful narratives, and embraced digital transformation. Get inspired and equip yourself with the tools to create a lasting impact in today's competitive market. Share your favorite Indian brand and why it's a marketing marvel! #IndianBrands #MarketingStrategies #BrandSuccess #Inspiration #Entrepreneurship #StartupTips #DigitalMarketing #SocialMedia #Branding #India

Driving Change in Oral Care: Insights from Perfora Founders The Retail & E-commerce Club (REC) at ISB Hyderabad recently hosted an electrifying session with the founders of Perfora, Jatan Bawa and Tushar Khurana, the trailblazers transforming the oral care industry. Here are the key takeaways that left our audience buzzing with inspiration: 🌟 Innovative Vision: The founders shared their mission to revolutionize oral care with products that are effective, sustainable, and stylish. Their commitment to bridging market gaps through continuous research and consumer-centric designs was truly eye-opening. 🚀 Entrepreneurial Journey: From humble beginnings to becoming industry disruptors, the Perfora founders took us through their entrepreneurial rollercoaster. Their stories of resilience, creativity, and strategic pivots provided a masterclass in startup success. ♻️ Sustainability at Core: A standout moment was their emphasis on sustainability. Perfora is not just about oral hygiene; it's about creating a positive environmental impact. Their dedication to eco-friendly practices sets a new standard for the industry. 💡 Product Development Insights: The session delved into the nitty-gritty of product innovation. The founders discussed overcoming challenges, turning obstacles into opportunities, and the critical importance of consumer feedback in refining their offerings. 🤝 Interactive Engagement: Our members had the chance to engage directly with the founders, posing questions and gaining practical advice. The interactive Q&A session was packed with actionable insights and real-world wisdom. 🔥 Inspiration Galore: The passion and drive of the Perfora founders left an indelible mark on everyone. Their journey is a powerful reminder of what can be achieved with a clear vision, dedication, and an unwavering belief in one's mission. A huge thank you to the Perfora founders for sharing their incredible story and to our vibrant REC community for their enthusiastic participation. Stay tuned for more transformative sessions as we continue to bring industry leaders to inspire and educate. #Innovation #Entrepreneurship #OralCareRevolution #Sustainability #Perfora #RECClub #ISBHyderabad #FutureLeaders #Inspiration