Kanvic Consulting’s Post

The Big Fat Indian Wedding: A ₹6 Lakh Crore Economic Celebration India’s wedding season is in full swing, with 57.5 lakh weddings in October 2024-January 2025 expected to generate ₹6 lakh crore in business, as per CAIT. This industry, the second largest globally, fuels economic growth across sectors like jewellery, apparel, food, automobiles, and home improvements. Families spend up to three times their annual income on weddings, underscoring the event’s cultural and economic significance. From luxury purchases in urban hubs to traditional consumption in rural areas, businesses are tapping into opportunities created by this vibrant season. Post-pandemic recovery has seen the wedding industry adopt digital innovations, and guest lists have expanded, reflecting growing consumer confidence. For businesses, this is a golden chance to innovate with personalised solutions, tech-driven platforms, and products catering to the dynamic needs of the ₹6 lakh crore Indian wedding market. How will the businesses leverage this wave of celebrations? Check out Kanvic’s #PeripheralVision here: https://bit.ly/4bJAJCP, the interactive dashboard to help you spot weak signals and develop adaptive strategies. #WeddingEconomy #IndianWeddings #BusinessInnovation #FestiveBoost

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