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Black Friday in India: A New Era in Shopping Culture! Black Friday, once a quintessentially American shopping spectacle, has rapidly transformed into a vibrant phenomenon in India. This explosive retail event, occurring the day after Thanksgiving, now shines brightly on India's shopping landscape, harmoniously blending with local celebrations and shopping traditions. Highlights to Note: Unprecedented Growth: Get ready for the shopping surge! The Economic Times reports that Black Friday sales in India are set to skyrocket, boasting a staggering CAGR of 37.4% by 2032. With leading brands like Samsung, Tata Cliq, and Sony unleashing irresistible offers, alongside Myntra and Ajio stepping up, the excitement is palpable. Cultural Fusion: Though it hails from the U.S., Black Friday has nestled comfortably into the Indian retail scene, riding the wave of the festive shopping atmosphere post-Diwali. The allure of e-commerce has eclipsed its foreign origins, making it a beloved staple among Indian consumers. Evolving Consumer Behavior: While the concept of sales and discounts isn’t new to India (think bustling markets like Sarojini Nagar, Commercial Street, Ranganathan Street or the buzz of End of Season Sales, Black Friday adds a thrilling new twist. It’s a celebration of savvy shopping that resonates deeply with the Indian knack for scoring the best deals. Economic Powerhouse: With online shoppers in India projected to reach a whopping 427 million by 2027, the e-commerce sector is poised to exceed $300 billion by 2030! This remarkable growth is fueled by tech-driven financial solutions and the rising popularity of seamless digital payments like UPI. What Lies Ahead: As Black Friday continues to gain traction, expect an explosion of participation from brands, featuring tailored and exclusive deals. The innovative integration of AI marketing and influencer partnerships will elevate the shopping experience to new, thrilling heights. Black Friday in India isn’t just about discounts; it symbolizes a cultural revolution that mirrors changing consumer dynamics and the allure of global trends. As we eagerly embrace this exciting tradition, the future of retail in India has never looked more promising! #BlackFridayIndia #ConsumerCulture #ECommerce #ShoppingTrends #RetailRevolution #TechEnabledShopping The link to the original article can be found in the comments section.

🛍️ Black Friday Goes Global: India's E-commerce Transformation 🇮🇳 The traditional US shopping event is making waves in India's retail landscape! This year's Black Friday sales (Nov 27-30) showcased remarkable growth: >> 24% increase in gross merchandise value compared to last year >> Beauty & wellness products saw a stunning 34% year-on-year growth >> Brands leveraging the opportunity to clear inventory before year-end What's fascinating is how global shopping trends are seamlessly adapting to local markets. From perfumes to makeup, Indian consumers are embracing these mega sale events with enthusiasm. The e-commerce ecosystem continues to evolve, bridging festive season shopping with end-of-year retail strategies. #Ecommerce #BlackFriday #BusinessInsights

The idea of Black Friday is slowly making its way into India's retail landscape, but its journey is far from straightforward. Indian consumers are deeply discount-driven, and the essence of Black Friday—mega sales and limited-time offers—aligns with this sentiment. However, to truly thrive, the concept needs to be tailored to India's cultural and consumer preferences. -Why Discounts Work in India: Cultural Connection to Savings: Bargaining is ingrained in Indian shopping culture, and festivals like Diwali and Dussehra already emphasize sales and deals. Terms like "Sabse Badi Sale" and "Winter Bonanza" create an emotional connection, making the concept feel local. -Diverse Consumer Base: From urban e-commerce shoppers to rural kirana store patrons, the appeal of discounts cuts across demographics. Retailers who can adapt their strategies to meet both urban and rural needs will see the greatest success. -Timing with Festivals: Black Friday’s timing coincides with post-Diwali or pre-Christmas shopping, aligning with consumers’ natural buying cycles for winter clothing, electronics, and gifts. -The Adaptation Challenge: Unlike Valentine's Day, which had a clear emotional pitch, Black Friday is about creating urgency through discounts. For Indian consumers to fully embrace it: Localization of Branding: Retailers need to rebrand the concept with relatable names and targeted marketing in regional languages. -Product Focus: Discounts on everyday essentials like groceries, snacks, and household items resonate more than luxury products. The Role of E-commerce and Organized Retail: E-commerce platforms like Amazon and Flipkart have been instrumental in introducing concepts like Black Friday through mega sales tied to global shopping trends. However, regional retailers and hypermarkets excel in offering localized deals that cater to specific community needs. This dual approach could ensure wider adoption of the idea. Will "Black Friday" Become Indianized? The Indian retail market thrives on familiarity and relatability. Retailers are likely to Indianize Black Friday, turning it into a concept that feels native while leveraging its core principles of time-bound discounts and urgency. Over time, as spending power increases and global exposure grows, Black Friday might not just exist as a Western import but as a fully integrated event in India's retail calendar. Reliance RetailReliance DigitalDMart - Avenue Supermarts Ltd Croma Spncer'S Retail Limited Rajmandir Hypermarket Deerika HyperMart

#BlackFriday is taking #India by storm! 🛍️ From gadgets to skincare, this popular western shopping trend is rapidly becoming one of the most eagerly awaited shopping events in the country. E-commerce platforms are experiencing an unprecedented surge in sales, and reports indicate that sales are projected to grow at a staggering CAGR of 37.4% by 2032! This year's Black Friday has seen remarkable participation from tier 2 and tier 3 cities, highlighting the country's evolving shopping landscape. E-retailers are offering huge discounts across a diverse range of products—electronics, fashion, home appliances, and even groceries! Major players are attracting millions of shoppers eager to seize amazing deals. 💰 Interestingly, there's been a shift in consumer preferences towards skincare products, driven by the winter season in northern regions. It seems gifting traditionally dominated this event, but now essentials and premium skincare are all the rage! As Black Friday kicks off the holiday shopping season before Christmas and New Year, e-commerce platforms report significant increases in traffic, with some seeing a rise of up to 30%. In fact, the market is evolving so much that industry experts suggest the concept can be "Indianized" through local themes and #InfluencerCollaborations that resonate with Indian consumers. As we witness the growing popularity of Black Friday, it’s evident that urban #millennials and #GenZ are taking the lead in spending. A surge in shipping demand from tier 2 and tier 3 cities underscores how mobile shopping and early promotions are making their mark. Experts predict that Black Friday will continue to grow in significance, elevating both online and offline retail experiences. So, get ready to embrace the deals and discounts! Happy #Shopping! 🎉

#Emizainnews - ADGULLY’s article on “How Black Friday is reshaping India’s post-festive shopping landscape” features thoughts of our Founder and CEO Ajay Rao Discussing his thoughts on India’s post festive shopping landscape, he said, “Black Friday’s global appeal and targeted offers keep shoppers engaged even after the Diwali rush. The unique, time-sensitive deals help shoppers transition from the festive season’s excess to value-driven purchases, keeping the shopping momentum alive.” Read the full article https://lnkd.in/dzjqfUhH #emizaimpact #supplychaintitans #letsbuildtogether #BlackFridayIndia #PostFestiveShopping #ShoppingTrends #RetailInsights #FestiveSeasonShopping #ValueDrivenDeals #EcommerceGrowth #BlackFriday2024

As India embraces global shopping events, Black Friday is becoming a significant part of the retail landscape. Amazon’s first-ever Black Friday sale in India, now live, highlights how this U.S. tradition, known for blockbuster discounts, is finding a place in India’s post-Diwali shopping season. With global Black Friday sales projected to hit $278.6 billion in 2024, India is already experiencing impressive growth, with retailers forecasting a sales increase of 10% to 200% this year. The timing couldn’t be better: Black Friday offers consumers another chance to grab deals after Diwali, while helping retailers clear inventory. The overlap with Cyber Monday further extends this shopping period, fueling excitement in categories like electronics, fashion, and beauty. What’s most exciting is Black Friday’s future in India. By 2032, Black Friday sales are expected to grow at a CAGR of 37.4%, proving its long-term potential. As e-commerce platforms like Amazon and Flipkart continue to lead, this trend shows how retail in India is evolving rapidly, combining global influences with local traditions. This shift presents immense opportunities for brands and businesses to innovate, adapt, and connect with an increasingly engaged consumer base. ADGULLY #BlackFriday #Ecommerce #IndiaRetail #SalesGrowth #CyberMonday #GlobalShopping Read full article https://lnkd.in/dFsT2tpx 

Diwali's Over, But Black Friday's just Beginning The Post-Diwali Sales Challenge In India, the festive months of September and October, filled with celebrations like Navratri, Dussehra, and Diwali, are the backbone of retail. Sales soar as shoppers splurge on apparel, electronics, and more, with festive sales growing by 5-7% year-on-year. However, the excitement fades quickly post-Diwali, leaving retailers grappling with a sharp drop in sales during November. Enter Black Friday: A Timely Solution Black Friday, traditionally an American shopping event marking the start of the holiday season, has increasingly gained traction in India. Falling just weeks after Diwali, it serves as the perfect opportunity for retailers to reignite consumer spending. with more than half of Indian adults planning to shop during the event. Sales Growth: Black Friday sales in India have seen a consistent year-on-year growth. In 2023, there was a 23% increase in sales compared to the previous year. This trend is expected to continue, with projections indicating a compound annual growth rate (CAGR) of 37.4% by 2032. Geographical Spread: The growth in Black Friday sales is not limited to metro cities. In 2023, tier-3 cities reported the highest growth at 43%, followed by 19% in tier-1 cities and 16% in tier-2 cities. Higher Spending: Average spending per consumer during Black Friday in India increased by 15% in 2023, driven by attractive deals on electronics and fashion. For consumers, it’s a chance to grab deals on essentials or wishlist items without waiting until the year-end. For businesses, Black Friday bridges the gap between festive-season highs and the quieter months, helping maintain momentum. Why Black Friday Works in India 1. Consumer Demand for Discounts: After Diwali, many shoppers are cautious with spending. Black Friday offers direct, irresistible discounts (e.g., "Flat 50% Off") that entice buyers, even when budgets are tight. 2. Global Appeal: With international brands leading the charge, tech gadgets, fashion, and beauty products drive significant interest. 3. Localized Offers: Many Indian retailers have adopted Black Friday with tailored promotions, ensuring relevance for the domestic market. A Win-Win for Businesses and Consumers For businesses, Black Friday provides an opportunity to clear inventory, boost foot traffic, and sustain engagement with customers during an otherwise quiet period. For consumers, it’s a chance to enjoy post-festive deals, fulfilling needs or desires postponed during Diwali splurges. #blackfriday #business #strategy #startups #management #fashion #sales #customerexperience

The festive sales for online retailers in India have seen a remarkable surge, with sales surpassing ₹26,500 crore in just three days. This robust growth reflects the increasing trend of consumers shifting towards online shopping during festive seasons, driven by attractive discounts, a wide range of products, and the convenience of home delivery. Major e-commerce platforms are capitalizing on this trend by offering significant deals on electronics, fashion, home goods, and more, making it an exciting time for both shoppers and retailers alike. Want to stay in the loop on the latest ad, marketing, and brand news? We've got you covered! Follow us for: - Quick bites on industry trends - Insider scoops on brand strategies - News that matters to marketers like you Let's connect and keep it fresh! #festivalseason #onlineshopping #salesalesale

𝐈 𝐡𝐚𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐝 𝐦𝐲𝐬𝐞𝐥𝐟 𝐒𝐀𝐅𝐄 𝐟𝐫𝐨𝐦 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐟𝐞𝐫𝐯𝐨𝐫! Unless you are completely immune from any media or marketing, you would have heard of and shopped for products during "Black Friday" sales. But have you ever wondered about the name and the origin of the term? Black Friday, born in the U.S. as a chaotic shopping day after Thanksgiving, has become a global retail sensation. Its origin dates back to the 1960s, where it marked the shift for retailers from losses ("red") to profits ("black"). But even before that, the term was first coined by Philadelphia police in the 1950s who had a tough time controlling the chaotic crowds of customers spilling into the city a day after Thanksgiving. Over time, countries like the UK, Canada, and even parts of Asia adopted this shopping frenzy, driven by irresistible discounts and the allure of holiday shopping. I have heard from my cousins and friends living in the USA about how a lot of them wait for this day to shop...till.they drop😀 In India, Black Friday began gaining traction over a decade ago, mainly by e-commerce giants like Amazon and Flipkart followed by fashion brands and electronics. Today, it's no longer just a day—it's evolved into a week-long extravaganza, with retailers rebranding it as Black Friday Week" to maximize reach and opportunity to convert the FOMO factor into sales. From iPhone deals to mystery box sales to quirky midnight offers to seemingly impossible discounts, brands are pulling all stops to attract shoppers. The event has slowly transformed into an anticipated shopping festival, similar to Diwali, driven by #strategicmarketing and consumer enthusiasm. Among the Indian retail and brand community, the FOMO factor weighs high as they rush in with our desi version of the very American #BlackFriday! This just shows how #retailers can craft events that not only boost sales but also become cultural phenomena. What has been your experience with this phenomenon? Any other interesting shopping fiesta that has caught your fancy as a brand or retailer or a consumer? Let's discuss in the comments. #MMMusings #Retail #RetailManagement #BlackFridayIndia #IndianShopping #Ecommerce #RetailTrends #ConsumerTrends #MarketingStrategy

Black Friday Sales in India 2024: A Record-Breaking Shopping Frenzy? The Black Friday sales season in India is rapidly gaining popularity, fueled by massive discounts across platforms like Amazon, Flipkart, Croma, Tata Cliq, and more. Starting from November 22nd and extending through Cyber Monday, this year’s sale is expected to surpass previous years in consumer engagement and sales volumes. Here's a closer look at the trends, expectations, and strategies behind this phenomenon. Consumer Trends and Market Growth 1. Rise in Participation: Indian retailers have adopted the Black Friday sales model to fill the gap between Diwali and Christmas shopping seasons. Key categories include electronics, fashion, home appliances, and groceries, with discounts reaching up to 80% in some cases. 2. Tech-Led Shopping: Products like smartphones, laptops, and home automation devices have been the fastest-growing categories. For instance, discounts on devices such as Redmi smartphones and HP laptops have drawn significant attention. Year-on-Year Growth - 2021–2023: Black Friday sales in India have consistently shown double-digit growth, with the 2023 event driving up e-commerce revenue by over 20% compared to 2022. - 2024 Expectations: Early projections suggest an even higher surge in revenue as more brands participate, leveraging aggressive pricing and partnerships with fintech companies for instant cashback and no-cost EMI offers. What Makes Black Friday 2024 Special? 1. Extended Sale Durations: Companies like Amazon and Flipkart have extended their sales beyond one day, offering week-long deals to engage more customers. 2. Localized Marketing: Indian retailers are incorporating regional languages and cultural themes into their campaigns, making Black Friday relatable for the Indian market. 3. Bundled Offers: Deals like "Buy One, Get One Free" or additional freebies with purchases have gained traction this year. What are your thoughts on the rise of Black Friday sales in India? Have you shopped during this season? Let us know your favorite deals or items on your wishlist in the comments! #BlackFridayIndia #EcommerceGrowth #ShopSmart #ShoppingSeason