The Bezos Earth Fund has committed $60 million to establish multiple Centers for Sustainable Protein. “We need to feed 10 billion people with healthy, sustainable food throughout this century while protecting our planet. We can do it, and it will require a ton of innovation" This investment directly addresses key challenges faced by plant-based businesses: affordability, nutrition, and consumer preference. Here's why alt-protein businesses should be excited: Lower Costs: Research focused on optimizing production processes has the potential to significantly bring down the price of alt-protein products, making them more accessible to a wider audience. Nutritional Powerhouse: Advancements in cell biology and engineering could lead to plant-based products with complete protein profiles, rivaling (or even surpassing) animal-derived protein in terms of nutrient content. Flavor & Texture Revolution: Juicy plant-based burgers and creamy alt-dairy products are already becoming indistinguishable from their traditional counterparts. But consumers are pushing for more. So further innovations in taste and texture are required. #altprotein #plantbased #sustainablefood #alternativeprotein
Let's go, alt-protein!
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9moThis is great news!