Kamso Oguejiofor’s Post

We front ALL costs. Nope. There’s no catch to it. You don’t pay unless you use our ads. You might even think this model is too good to be true. But it works because: • You don’t need to build your internal team • You get video ads weekly to test • You get overall better creatives Using our creatives, we help you: • Lower CAC • Increase ROAS by at least 15% to 150%+ • Increase CTA from, say, 0.5-1% to 2-4%+ We take a fixed percent of the paid media, IF you use the ad. We’re THAT confident our ads will help you scale. So we share in the success with you as a true partner. We are not just another agency on retainer, our model proves that. We want to be true partners… right from the start. YOU focus on the business, WE focus on the video ads. P.S.: If you want ads that’ll outperform all your current metrics, DM me.

The 4 biggest needle movers you need to start testing and optimizing to scale your offer 1. The ad creatives: Start testing different ad creatives... Most especially the "hooks" which is the first few seconds of the ads. The more eye balls you can get into your ads/ad spend, the more the percentage that'll click to your sales/landing page. 2. The Headline/lead of your sales/landing page: The most important component of a sales/landing page that affects its conversation rate is how intriguing the headline/lead is. What's the essence of a great offer that visitors didn't get enough patience to see before jumping out of your page. 3. Upsell #1: You can have 3,4, even 5 Upsells if you like. But make sure you dial up your upsell 1. Because most buyers don't buy beyond it. 4. Pricing: Test different price points and pricing strategies. Pricing always have a significant effect on conversion and AOV. And if you ask me of the order in which you should prioritize and test these elements. I'll advice you to follow the order in which I've listed them. There's a big reason for that. Hope this helps. === If you're an offer owner looking to scale your offer to the point where 100+ buyers a day isn't a dream but a reality... even if you're in a competitive market... Then check out the "scale to 100+ buyers a day" link on my Bio.

A/B Testing on ads is good when at least of your ideas is good. But if the creatives are both from bad ideas, then you're just testing which one sucks less. And you want to iterate on good ideas. That's how you build an effective ad program. But how can you ensure you are starting from good ideas? Listen to your customers. Get feedback straight from their mouths. The messaging you bring to your creatives should reflect the messages you hear from the people buying your goods. #ecommerce

👋 📈 This graph terrifies bad agencies. But every great brand spending on ads deserves to see it. Here's the chart you should run ads off no agency is showing you. Note: I'm using a lite version of Contribution Margin (CM) to isolate for ad performance. Calc: CM = Gross Profit - Ad Costs Forget in-platform ROAS - it's a vanity metric. Either (Revenue * Gross Margin) - Ad Costs is going up or it isn't. Either ads are driving profitable growth or they're not. The best agencies keep it simple and are brutally honest. Make sure you have one if profitable growth is the goal.

Most businesses struggle with ads - they do not test enough. You see - most agencies test around 10-20 ads each month (I've audited around 100 ad accounts in the last 2-3 years) They may find one or two winners, but those will only carry you so far... If you want to scale your business - you need volume. You need to test different angles, and ad concepts to find winning creatives. YOU HAVE TO FEED THE BEAST (Algorithm). This is why I don't focus just on quality, but also on quantity of research-based ads. I create an average of 100+ ads for each of my clients every month. Out of 100 ads, I will find a few winners, that I can turn into different ad formats, and scale the account further than most agencies would do. If you want to scale your business further and improve your customer acquisition cost - drop me a DM.

Secondary metrics in ads manager are BS. I see people on here celebrating good hook rates as if it's an indicator of success. A good hook rate is not an indicator of success. Take a look at these two ads for example. The ad with significantly lower secondary metrics went on to spend more and more efficiently. Why? Because it does exactly what an ad is supposed to do. It qualifies potential buyers and DISQUALIFIES EVERYONE ELSE. This of course doesn't mean that winning ads don't have strong secondary metrics (many do). Or that weak secondary metrics are a positive indicator. It just means that they're not what you should be optimising for. You should be optimising for an ad that converts. And simply only using secondary metrics to determine how to iterate on a specific ad (instead of whether you should be iterating on it at all). So next time you're analysing your ad account, always remember. Attention means nothing if it's not relevant attention.

A super easy way to extend performance of your previously top performing creatives is to add them to a bid cap or cost per result goal (cost cap) campaign. Simply promote the top ads to these "scaling" campaigns and add some zeros to the budget, control spend with the bid. Notice the budget is set to $20k/day. It's unlikely to spend the full amount, but I am giving it room to play. How do you scale your ads?

If your Q4 ads are no longer performing, don’t rush to turn them off. Here's a straightforward strategy to revive them: Revamping Your Strategy: 👉 Start Fresh: Set up a new CBO (Campaign Budget Optimization) campaign. 👉 Organize Your Ad Sets: Create one ad set for each type of creative. If you have multiple, that could mean setting up 20+ ad sets. 👉 Variety is Key: Include three different versions of each creative within its respective ad set to test which performs best. 👉 Adjust Bidding: Implement bid control by setting a bid cap. Aim for 20 - 25% higher than your target CPA to give the campaign room to perform. Fine-Tuning Your Approach: 👉 Watch Your Spend: Keep an eye on how much you're actually spending. 👉 Adjust as Needed: If your campaign isn’t using up its budget, try increasing your bid caps by 20% increments to encourage more spending. Conversely, if you're overspending but not seeing results, decrease your bid caps by 10% increments. By carefully adjusting and monitoring these settings, you can potentially rejuvenate underperforming creatives. This method allows you to optimize your ads without starting from scratch, saving both time and resources while maximizing potential returns.

🚀 Exciting Results Alert! 🚀 I'm excited to share some excellent metrics from our most recent marketing campaign, achieved over a 21-day timeframe: ✨ Purchase Conversion Value: €25,831.80 💰 Cost per Result: €16.02 💸 Amount Spent: €1,890.52 📈 Total Purchases: 118 📊 ROAS (Return on Ad Spend): 13.66 💳 Average Order Value: €218 Tips : ✅Before running marketing campaigns, make sure to check them at least 3 to 4 times to ensure nothing is missed or any errors exist. ✅Review your ad copy, headline, and call-to-action (CTA) for every ad set. ✅When designing creatives, be sure to look at how your competitors are working on their creatives. If you have a budget for testing, try something unique; otherwise, analyze your competitors and see their winning creatives. Generate something similar, but avoid copying directly. #Marketingstrategy #adsexpert #mediabuyer #Metaads #socialmediamarketing #SMMMarketing #businessgrowth #adswithmohsib

You keep making these mistakes with your ads, and it may be costing you leads and sales! 💰 So here are SOME reasons why your ads aren’t working: TOO MUCH ARTWORK COPY! ✏️ Focus on one main message and keep it short and sweet.  Your artwork should grab attention quickly. Use your caption to provide additional details and include links to web pages with more information. NOT A/B TESTING YOUR CREATIVES 🧪 Make small changes to your creatives and run them at the same time! This helps you understand what resonates best with your audience, so you can invest in what works. NEGLECTING PLATFORM OPTIMIZATION 🤳 Ensure your ads are appropriately sized for each platform and stay within safe zones to avoid text or imagery being cropped or obscured by buttons and captions. By implementing these three strategies, you can significantly enhance your ad creatives and boost your chances of capturing leads and driving sales.