Kamil Rextin’s Post

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Dabbling in Demand Generation & RevOps @ 42

as a marketer - I learn alot from sales / GTM podcasts. Here's a great example - Rippling CRO with Sam Blond (ex CRO Brex / Founders Fund) Marketing budget contributes to outbound 50%(!!!) of their pipeline comes from cold calling (not emails) How they moved from selling to HR (core product) to IT / Finance as they added more SKUs Why they moved from CSMs to Account Managers Great convo > https://lnkd.in/etiuFqfN

SaaStr 760: CRO Confidential: Rippling’s Top 3 Growth Tactics for Driving Revenue at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond

SaaStr 760: CRO Confidential: Rippling’s Top 3 Growth Tactics for Driving Revenue at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond

podcasts.apple.com

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