Kait Stephens’ Post

After a month of dedicated work, I'm excited to share an inside look at the remarkable Whelp platform. As a new member of the Whelp team, I've had the privilege of witnessing the power of this innovative solution firsthand.🧭 The Single Window Arrivals Box Office is a game-changer, seamlessly consolidating customer data from various channels and applications onto a single, comprehensive dashboard.💻 This level of integration empowers users with unparalleled visibility, allowing them to make informed decisions with ease. Furthermore, the depth of analytics provided by Whelp is truly remarkable. With a keen eye on the company's activities, the platform offers detailed insights that drive strategic decision-making. No longer are crucial data points scattered across multiple sources - Whelp brings it all together in one centralized hub.📊 But the innovation doesn't stop there. Whelp 's automated marketing campaign capabilities enable personalized outreach on different platforms, ensuring your message resonates with the right audience at the right time. It's a powerful tool that amplifies your brand's reach and impact.🚀 I'm honored to be part of the Whelp journey, and I invite my connections to explore the transformative potential of this remarkable product. Together, let's unlock new levels of efficiency, accountability, and growth.💡

CORTMA highlights how to transform marketing with Gen AI: We’ve said it from the beginning: Marketing and sales are one of the industries set to be most impacted by the rise of Gen AI. https://lnkd.in/dKMjnnKj It’s already happening: for early adopters such as Kellogg Company and Michaels Stores, Gen AI is unlocking new realms of hyper-personalization and efficiency at an unprecedented scale, allowing them to make better offers at better times to the right customers. https://lnkd.in/dbFzf4JE What’s next? In a new McKinsey & Company article, senior partner Kelsey Robinson and coauthors examine three ways consumer companies can use Gen AI to not only differentiate themselves, but perhaps even reinvent their processes. Go to market_ ______ Follow our thinking At a glance: At Mactur, we provide advisory on Corporate Turnarounds: Operationalizing Restructurings and enterprise-wide Transformations. At CORTMA, we apply an entrepreneurial ecosystem-based approach to facilitate the lower mid-market (MSME) business transfer. Enjoy my insightful content curation, and thank you for letting me be a part of your reading world. ______ #Growth #Marketing #Technology #Ecosystems #Turnarounds #Management #Entrepreneurship #CortmaTranferOfSMEs #sales #ai #personalization

😐 Economists have discovered an odd phenomenon recently: In a study about social media use, it turns out most of us wish it didn’t exist, trapped by FOMO yet experiencing negative utility. 🕳 They believe that for the first time in history we have created 'product market traps', where large shares of consumers are trapped and would prefer the product not be available to anybody. 🤔 In seeking to optimise every interaction, have we overlooked the need for digital experience? Is the same trap being set with eCommerce? As we see experiences homogenised. ❗In store footfall is up. eCommerce growth is slowing. Discovery and browsing is happening in social media. Are your customers craving something else? There's a solution to this: 🛒 Know your customer - map your customer journey, empathise with their experiences, understand the signals they give, showing you have delighted them and invest more there. 💡 Innovate - Isn't it strange how the tools, resources, and inspiration for innovation has never been greater - and yet we find ourselves stagnating. Inspiration waits for those who are inquisitive and ready to listen. 🥇 Prioritise - There are hundreds of things you could fix, change, improve and spend time and money doing so. Prioritising the moments that matter to your business goals and your customers. Will AI solve any of this? Maybe, maybe not. If you want to automate, please just make sure you have a solid understanding of the problem you are solving and you understand the use case. Any investment for the hype, or because you can, is going to be rubbish. And finally, get good advice. ⛔ Beware of thought leaders and consultants who sell expertise without experience and will advise without accountability. /// I'm an eCommerce Consultant, but i've done the job. 👍 Follow me to discover unique strategies and stories from my two decades in eCommerce 🤙 Call me if you want strategic consulting with accountability. #retail #ecommerce #leadership #optimisation #growthstrategy

🧠 + ❤️ = 🚀 | 5 KEY TAKEAWAYS FROM ANA MASTERS OF MARKETING 2025 #1 - Invest in Your Team Bob Liodice, CEO of the Association of National Advertisers, opened the conference with a strong message: if given $1 million, over 100 CMOs would prioritize employee training to prepare for the future. The focus? Embracing AI, understanding the business, and continuously learning about the marketing ecosystem. #2 - AI Advances Rapidly In 2024, AI was all about experimentation. This year, brands, providers, and agencies shared how AI is transforming speed, quality, and cost across the board. Shelly Palmer, CEO of The Palmer Group, highlighted AI as a #SkillsAmplifier for exponential growth. #3 - Horizontal Brands Win With content consumption fragmented, brands often try to do it all and lose focus. Pio Schunker & Lee R. Roth from The Actionists emphasize the power of a strong, unified brand that spans the entire business for long-term success. Brand is not "just" marketing. #4 - Break the "Sea of Sameness" Brands are playing it safe, watering down their identity to appeal to everyone. Simon Cook CEO of Cannes Lions International Festival of Creativity, shared a striking insight: simple, authentic content often outperforms even high-budget productions. It's time to stand out. #5 - Embrace Discomfort for Growth Aron North CMO of Mint Mobile and Andrew Fried SVP DTC, discussed five essentials for growth: disruptive positioning, a clear value proposition, unique offerings (a "special sauce"), resource flexibility (a "blank check"), and relentless optimization. #AlwaysLearning #ANA #ANAs24 #MastersOfMarketing

🚀 𝐓𝐨𝐩 𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟒 🚀 As we continue to witness the rapid evolution of marketing, three standout strategies are set to dominate in 2024. These approaches are not just about attracting customers but about fostering deep, meaningful relationships with them. Here's a quick overview: 👫Community-Centric Marketing Building and nurturing active communities around your brand is crucial. Leveraging social and digital platforms to foster direct engagement creates a sense of belonging and loyalty. From exclusive events to private forums, this strategy enhances customer lifetime value and brand advocacy. Examples like Nude Project and innovative online casinos show how effective this can be. 🌟Personal Leadership Marketing Authenticity and transparency are key. Business leaders becoming the face of the brand, sharing their vision and values, build trust and credibility. By engaging in media, blogs, and social platforms, leaders like Mark Zuckerberg demonstrate how personal narratives can strengthen customer connections. 🤖AI and Large-Scale Personalization Harnessing AI for personalized experiences is game-changing. Advanced AI tools analyze vast data to tailor messages, offers, and experiences in real-time. This not only boosts campaign effectiveness but also enhances customer satisfaction and loyalty. AI’s continuous learning optimizes user experience, providing a competitive edge in a crowded market. Embracing these strategies can significantly enhance your marketing efforts in 2024 and beyond. Let's build deeper connections and drive sustained success! #Marketing2024 #CommunityBuilding #PersonalLeadership #AI #CustomerEngagement

"Unlocking the Future of Network Marketing: Embracing Innovation & Opportunity 💼✨ As the landscape of commerce continues to evolve, so does the realm of network marketing. 🌐 From leveraging cutting-edge technology to embracing global expansion, the potential for growth and success in this dynamic field is boundless. 🚀 Technological Integration: Harnessing AI and data analytics to revolutionize operations and enhance transparency. 🌍 Global Expansion: Seizing the opportunity to reach new markets and demographics on a global scale through the power of digital connectivity. 💡 Product Diversification: Adapting to consumer demands with a diverse range of offerings and staying ahead of industry trends. 🎓 Education & Training: Investing in the knowledge and skills of network marketers to elevate professionalism and drive success. 🔍 Regulatory Compliance: Upholding ethical standards and transparency to build trust and credibility in an evolving regulatory landscape. 📱 Digital Marketing Mastery: Embracing the digital era with innovative strategies to engage and connect with consumers online. 🤝 Community Building: Cultivating authentic communities around products and brands to foster meaningful connections and experiences. 🌱 Sustainability & Responsibility: Championing eco-friendly practices and social responsibility to meet the demands of conscious consumers. The future of network marketing is bright, and those who embrace innovation, integrity, and adaptability will thrive in this ever-evolving landscape. Join us as we shape the future of commerce together Vestige Marketing Pvt. Ltd. #NetworkMarketing #Vestige #Innovation #FutureofCommerce #DigitalTransformation #GlobalExpansion #Sustainability #EthicalBusiness #Entrepreneurship #AI #CommunityBuilding #ConsumerEngagement #DirectSelling #Entrepreneur #BusinessOpportunity #DigitalMarketing #SalesStrategy #LeadershipDevelopment #OnlineBusiness #NetworkExpansion #BrandBuilding #CustomerExperience #InfluencerMarketing #EcoFriendly #SocialImpact #ProfessionalGrowth #MarketTrends #TechInnovation #CustomerEngagement #BrandAwareness #MarketingTips #StartupLife #CareerDevelopment #InnovationHub #SuccessStories #NetworkingGoals

A Personal Opinion: In the next 5 years, your brand's success will rely heavily on product & marketing personalization. There will be a significant emphasis on personalized marketing and product development utilizing deeper qualitative & quantitative data tools. We haven't even scratched the surface with this. What's exciting is tapping into modern data stack tools and crafting rich customer profiles for more personalized marketing. We have been really grateful to have high consumer spending in the last 10-15 years, but I think things are going to change slowly. And if you want to stay in business, you have to do better. You need to figure out: – How do I target my audience situationally for each product? – How do I create ads that are truly relatable to each persona of my audience? We have both the tech and infrastructure. It's only a matter of time before brands start leveraging the data.

🎁 Feature Spotlight: Best Times to Post & Competitors—Your ultimate toolkit for social media success! 🚀 Master the art of timing with Best Times to Post—reach your audience when they’re most engaged. 📈 Then, dive into competitor insights with Competitors—analyze performance across channels and sharpen your strategy. 💡 After months of R&D and design innovation, we’re beyond excited to introduce this game-changing combination! 🌍✨ 🛠️ Behind the Scenes: - 100+ hours spent developing the perfect timing algorithm and competitor insights 🧐 - 50+ design iterations for a smooth user experience 🎨 - Countless rounds of feedback to fine-tune everything 🙌 - And a powerhouse team of who made it all happen! 💪 Sabari Ganesan Balaji K. Abhijeet Srivastava Uma Bhardwaj Kaushik Rohit Anand Mahak Aslam Sugandha Aggarwal sagar kumar Satyam Lachhwani Akhil Paul Raynil kumar Vignesh S Rupa Devi Mohammed Hussain Swati Tata Abhishek Gautam A heartfelt thank you to Naveen Gupta Neeraj Gupta Anil Panguluri for your support and leadership in bringing this vision to life! 🙏 Now, it’s time for you to take control of your strategy with these powerful tools. Try it here: https://lnkd.in/gwtHhveC Here you can see more to this project of how businesses can leverage competitor AI to compare & analyze after setting it up : - Competitor Reviews (Crafted by Sampada Kudalkar) : https://shorturl.at/ZdenB - Competitors Social engagement (Crafted by Rajiv Surya) : https://shorturl.at/29hAg - Competitor deep dive on more Insights (Crafted by Prabu K Ganesh) : https://shorturl.at/8ZL2j We’d love to hear your thoughts! 🌟 #BestTimesToPost #Competitors #SocialMediaStrategy #R&D #Innovation #TeamWork #birdeye #view2024

It is important for your brand to be unique and stand out in this competitive world. Let our innovative approach and strategic expertise amplify your brand's visibility and impact. #Digital #Marketing #Brand #Innovation #Dreams #Reality #Wizards #Transformation #Success #DigitalWizards #StayAhead #BrandSolutions #BrandGrowth #BusinessSuccess #DigitalMarketing #AI #digital #digitalsolutions #technology

DIGITAL INNOVATION IS RESHAPING EVERY ASPECT OF BUSINESS!🛠 Digital innovation is making changes in today’s business world, because it’s not just about having a website anymore. Now companies need to build a complete digital system that improves efficiency, growth and customer satisfaction. Technology like AI and data driven marketing are becoming essential for staying as a competition to other businesses. Data - driven marketing is important because businesses can use data to create targeted campaigns that are aimed for the right audience. In this fast paced world a website isn’t enough. Your business needs  to adapt and use these technologies and form a digital strategy that connects everything together. So what is your next digital innovation?