Kai Brands’ Post

The simplest way to explain why most brands don't work... they're selling product features, attributes and benefits, rather than establishing a bigger idea or POV that separates them from the rest of the category. They're down in the 'weeds' with their marketing, messaging, content, you name it. It's ALL product features & benefits. Might work short term for sales, but brand building is the long game. A very small fraction aspire to the top - projecting a memorable and distinct point-of-view consistently, like a lighthouse beaming brightly across the sea of me-too brands. That's the stuff of legacy and legends - and it's who I most want to work with. DM me to get your brand out of 'the weeds' and into the top of your positioning power. #brand #brandbuilding #brandstrategy #brandpositioning #brandhierarchy

Is Your Restaurant’s Brand as Strong as Your Food? 🍕👀 Your restaurant’s brand is more than just a logo – it’s the experience you offer, from the atmosphere to the way your staff interacts with customers. Here’s how to build a strong, memorable brand: Consistency is Key – Ensure your brand voice, visuals, and service are consistent across every platform and interaction. Engage Locally – Partner with local businesses or sponsor events to grow your community presence. Online Reputation – Respond to reviews (good and bad) and interact with your audience on social media. Unique Selling Proposition (USP) – What makes you different? Highlight that in your marketing. A strong brand can create loyal customers who keep coming back. What steps have you taken to build your brand? #RestaurantBranding #HospitalityMarketing #CustomerExperience #FoodBusiness #BrandingTips

Sometimes, you only have a few seconds to catch people's attention and inspire action. While your elevator pitch may only be a handful of words, there's a lot of brand strategy that goes in to crafting it. Honing your brand identity and messaging is an art but we've compiled our best recipes to help you make the magic happen 🧑🍳 https://lnkd.in/gGPFrpYW Download The Brand Plan today to get more brand-building recipes! #growsmarter #elevatorpitch #brandplan #brandenthusiast #positioning #thebrand 

Strong Branding Matters It’s not just about a logo or catchy tagline—it’s the emotional connection you build with an audience. A consistent brand fosters trust. A strong brand creates lasting relationships. When customers connect with your mission and values, they don’t just buy your product—they become your ethos.   A strong brand drives growth. It attracts customers but also partners, investors, and talent. The distance between a weak and strong brand is small, but the implications are massive. It’s reallllly fun building what we’re building at Hempitecture alongside Mattie Mead and Tommy Gibbons. Being a part of something authentic, powerful and meaningful is yummy treats for the soul. #branding #businessgrowth #brandstrategy

📢 BrandSpotting: Today's Brand Thoughts 🧐 Backstory: In a sea of CPG drink brands the humor of this one immediately caught the eye of both my wife and me. Don’t judge us, but our kids call wine “mommy/daddy juice.” Pros: 👍 The naming convention and simplified presentation are spot on. The idea of placing names on each can is ingenious and very playful. The messaging and related position make this one shine.🎨 Cons: 👎 The actual design is interesting, but not necessarily “special,” but then again, it functions as a catalyst for the messaging and isn’t effect-driven. The con may be a plus here;) #BrandSpotting #LogoLogic #BrandCritique #DesignFeedback #VisualIdentity #Branding #Marketing #Design #DavidMastersGroup #momwater

👀 According to a study by the Advertising Specialty Institute, 85% of people do business with a company after receiving a promotional product, and over 80% of people can recall the brand or the product they received. Branded merch isn't just about the item itself—it’s a powerful tool for building relationships, boosting brand recognition, and creating memorable experiences. It’s more than a product; it’s a feeling that lasts. 🔥 We’re all about helping you tell your story, and creating experiences that connect people to your brand in a meaningful way. Let's chat! Not quite ready to make a decision on your next merch project? Save this post so you remember to come back to it when you're ready. #BrandRecognition #MarketingTips #BrandedMerch #PromotionalProducts

🎙️ Episode 50!!! 🎉 And we're in part three of the Brand Equity Pyramid. Kristin Van Dorn and Joel G Goodman discuss brand response, emphasizing the importance of understanding customer sentiments and storytelling in branding strategies. The conversation delves into methods for researching customer perceptions, the interplay between narrative building and brand levels, and practical approaches for higher education marketing professionals to enhance brand awareness and engagement. https://lnkd.in/gf38_cM9 #branding #HigherEd #HigherEdMarketing

Brand naming is more than just a label; it's the first story a brand tells. At TNS, we dive deep into brand values, market positioning, and consumer psychology to create names that resonate and leave a lasting impression. Our recent naming project for WANAS highlights how a well-crafted name can capture a brand’s essence, communicate its vision, and make an immediate impact in the market. You can visit WANAS's website here- https://lnkd.in/dq8jsu_j (website design by TNS) #BrandNaming #IdentityDesign #BrandStrategy #ConsumerPsychology #MarketPositioning

So...? What are your thoughts on these? 💭 We adore working with brand teams to craft custom sweet treats that bring their vision to life! 👩🎨 Want to see your product or logo transformed into a delightful biscuit creation for an upcoming event or activation? Chat to us! 👉[email protected] #bespoketreats #brandactivation #customcookies