Excited to announce three fantastic additions to our growing K4 Brands family! 😁 Please join me in welcoming: Saar Cohen Noam Avigdor Shefer Yulia Makoviychuk We're confident they'll make a great impact on our team as we continue expanding and innovating. Welcome aboard! Looking forward to achieving great things together! 💫 #WelcomeToTheTeam #K4Brands #NewHires #GrowingTeam #BusinessGrowth"
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🌟 Exciting News! 🌟 I am thrilled to announce that PRJCT8 has officially rebranded as Peakstride! This fresh identity reflects who we are today - a boutique retail consultancy dedicated to helping retail brands turn their vision into reality and reach new heights. 🚀 Peakstride isn't just a name - it represents the journey where ambition meets achievement, and we’re here to support you every step of the way. Follow us to stay updated on the latest trends, insights, and innovations in the retail space as we continue this exciting journey! 🚶♂️🏔️ #Rebrand #Peakstride #RetailConsulting #RetailTransformation #BusinessInnovation #RetailManagement #IT #TechSolutions
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When marketers understand their job is not to create ads, but rather to create advocates, they unlock whole new levels of creativity and awesomeness. For example, any brand can sponsor an event or festival, and they'll usually provide some money in exchange for their logo getting posted all over the place in hopes of increasing brand awareness. But, when a cult brand like Zappos decides to sponsor an event or festival, they bring their brand purpose of "delivering WOW experiences" to life and increase brand preference. Check this out: https://lnkd.in/d5p2f65u
Zappos - Welcome to the Porta-Party
https://vimeo.com/
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When Frasers Group needed a partner to help elevate their digital platform, reduce time to market, and serve their many brands across global markets, they chose Lab Digital to help them. Find out how we're working together to innovate for the future, starting with Sportsdirect.com. #composablecommerce #productthinking #digitaltransformation #customersuccess
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"How do I start?" 😕 This is the most common question I've been asked by the 100+ young people I've had the pleasure of speaking to this week... 🙏 Ben Francis' story has been one of my favourites to follow from the beginning for a few reasons 👇 1 - Humble beginnings - Ben was a self-starter using money earned from delivering pizzas to fund his first business (which wasn't Gymshark) 💲 2 - Focusing on the back-end - I've always tried to adopt Ben's obsession with focusing on a businesses operations, efficiency and 1% alterations to improve profitability, rather than marketing as hard as you can 🖥 3 - Being open about his weakness and failures - and learning from them with businesses he started prior to Gymshark (remember, you'll only hear about people's successes once they're big enough to catch your attention, not the failed ideas leading up to it) 🦈 Ben is a fantastic example of starting by... well... starting. I'll post his (in my opinion) best video about the Gymshark story in the comments 🔗
Companies House has just published our results for our previous financial year... I thought I’d jump on here and give you the numbers myself, but also take the opportunity to tell you about some of the moments that are going to make 2024 Gymshark’s BIGGEST. YEAR. EVER.🙌
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Excellence in our mind at SGG.
Heartfelt thanks to all our customers for making Coolberg the 'Product of the Year 2024' at the Global Excellence Award. We are truly honored by the support and love from all of you! Pankaj Aswani Sanjay Ghodawat Group Brand Empower (P) Limited #Coolberg #ProductOfTheYear #GlobalExcellenceAward #CustomerAppreciation #LoveOurCustomers #ExcellenceInnovation
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This year, I explored the financial journeys of three key players in men’s grooming—Beardo, The Man Company, and Ustraa—and their stories truly resonated. 🧴✨ Take Beardo: after a tough FY23, it rebounded spectacularly in FY24 with a 62.4% revenue growth (₹173.2 crore) and returned to profitability. It’s a classic comeback story, fueled by cost control and a razor-sharp focus on its core offerings. 💪 Then there’s The Man Company. With ₹185 crore in revenue and 70% of sales from e-commerce, its strategy screams “future-forward.” Its impressive 7.7% EBITDA shows how digital-first models can thrive. 📈 USTRAA : Grooming For Men, though facing headwinds with a slight revenue dip (₹94 crore) and increased losses, represents resilience. Its acquisition by VLCC is a bold pivot—proof that every ending is a new beginning. 🌱 What struck me? These brands highlight the grit and adaptability needed in today’s competitive market. From scaling operations to embracing change, each journey offers lessons that go beyond numbers. 💡 💬 What’s your favorite takeaway from this industry? Share your thoughts—I’d love to learn from you! 👇 #MensGrooming #BusinessInsights #Ecommerce #FinancialPerformance #Leadership #Innovation #GrowthJourney #D2CBrands
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What a ride it's been. Top lessons: - Being a business owner is the best character development tool - It's always a work in progress, gotta learn to enjoy the process - A daily dose of curiosity and patience will go a long way I am looking forward to the next 16. 😄 --- #sbbc #bcbusiness #businessgrowth
Time flies when you're having fun, they say! ✨ Today, we're celebrating 16 years of creativity and collaboration. A huge thank you to all our past and present team cucumbers for your amazing work and dedication to growth. 🙌 And a big shout out to our cool clients—thank you for trusting us with your brand and for being part of our journey. Here’s to continued growth and new doors of fresh opportunities opening in the years ahead! 🎉🚀 #Sweet16 #BusinessSuccess #CreativeJourney #ClientAppreciation #InnovationAhead
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CNBC answers a great question I hear a lot. Is #dtc dead or is it just evolving? The team from Warby Parker and others do a great job of explaining what’s changed in the #digital landscape and what that means for #dtcbrands success moving forward. Many of us at The Honest Company saw this change coming back in the late teens and spent year-after-year building a powerful #brand that’s highly differentiated and widely available in large, profitable, categories. If you’re a #ceo #cmo #cro #cfo or #boardmember this is a must watch IMHO. As I like to say, the future is bright, but we need to keep changing. Onward & upward! #cpgindustry #cpgbrands #dtcmarketing #digitaladvertising #digitalmedia #retail #retailmedia
Why Direct-To-Consumer Companies Like Casper, Allbirds And Peloton Are All Struggling
https://www.youtube.com/
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Customer interactions is where it's at.
Brand Awareness is one of the most thrilling things that can happen when you're building a new brand and slaving away to create fantastic products but struggling to get the world to know about you, The joy you feel when strangers react with familiarity when you say your brand name... Priceless. We love meeting people, getting feedback from those who already know us & hearing hair stories from those who we are yet to meet. This weekend, 29th & 30th June, 11am to 7pm, we're going to be at 1MG-LIDO to interact with people and do some live demos on the use of our products. Come say hello. #btl #gratitude #startuplife #founders #brands #dtc
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Performance Marketing Data Analyst at K4 Brands
1moThank you 🙏 excited to be part of the team!