Julien Wera’s Post

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CEO & Co-Founder, Moon Rover Games

Interesting report from VG Insights giving some hard numbers on the extra opportunity for building and growing game IPs through other types of media, be they TV, movies, books and more. Too often, game companies are only looking at the direct business opportunities of transmedia projects to determine whether they want to engage into it or not, but the real opportunity is indirect, it is through the engagement of new and existing players, and extra sales of existing games, even with very little is done on older titles. We've seen this on The Witcher, on The Last of Us, now on Fallout, and many more.

Video Game Insights - Games industry data and analysis

Video Game Insights - Games industry data and analysis

vginsights.com

Arnaud Lebesnerais

Video Game Product Management & Production Executive. Current @StateSpace. Former Digital Extremes | Electronic Arts | Offworld Industries | Relic Entertainment | THQ

4mo

Thank you for sharing. Great insights.

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