Google Ads Expert | 15 years experience | Founder at Semaphore Search | Helping businesses across the globe drive more sales, leads and calls quickly and efficiently through digital marketing.
Getting a lot of traffic, leads or conversions from mobiles? Analyse the data, look at the CPL or ROAS and then if needed add a bid modifier to up the bids specifically on mobile results. This can be done at a campaign or ad group level. Strangely it is now hiding in the "When and where ads" showed page in the new UI. Always a good one to really drive in some bid efficiencies and push ad groups that are converting on mobile. #googleads #googleadsagency #googleadsexpert #digitalmarketing #paidsearch #freelancemarketing #sem #ppc
Google Ads | Analytics | Digital Marketing
5moI feel like a regular old Sherlock Holmes figuring out what went where in the new UI.