Google Ads Expert | 15 years experience | Founder at Semaphore Search | Helping businesses across the globe drive more sales, leads and calls quickly and efficiently through digital marketing.
For all ecommerce managers out there. One thing I often see is that a lot of focus is put on content, ad copy, creative, price point and so on. One vitally important issue that you mustn't ignore however is the speed that your site loads at on all devices and the customer experience once they are on your site. If a user has to wait for the site to load, it drastically reduces your chances of making the customer sticky, in fact it really bumps up your bounce rate. Similarly, if the flow of the site is bad and it is hard for the customer to find what they want or navigate around the site , chances are you are increasing the chances of them bouncing. Spend some time to speed up your site and use a site structure that makes sense and is easy to navigate. At Semaphore Search, part of the onboarding we run is to analyse sites and offer improvement suggestions. Take the next step and improve your returns, contact me today. #ecommercemarketing #digitalecommerce #paidsearch #digitalmarketing #sem #ppc #googleads #googleadwords
Certified Google AdWords Expert | Helping Businesses 2x Their Leads with Paid Ads | Certified Expertise in Meta Ads, E-commerce Store - Digital Marketing Strategist | Helping Business Owners achieve 2x High ROAS.
1wGreat point! Site speed and user experience are often overlooked but make a huge difference in keeping customers engaged. Definitely something every ecommerce manager should prioritize!